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Cream Microwave

soft demand (-17.7% this quarter) — Cream Microwave doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 52Growth 16Conversion 20Competition 58Returns 52Price range 84Avg price 87Brand share 37Review moat 59Quality gap 37
This niche Category average

Is Cream Microwave profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cream Microwave is a £325K/yr Amazon United Kingdom market (298K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.

Cream Microwave: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.7% over the last 90 days and 1.6% of searches end in a purchase.

£325K

revenue / yr

Units sold / yr5K
Search volume / yr-17.7%298K
Conversion rate1.6%
Avg price£67.65

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers12 · 23
Top-5 product click share50%
Open market17%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement65%
New entrants (1y)7· 5 succeeded
Avg rating4.5★
Avg reviews1,124

Top Cream Microwave products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

£0£16K£32K£49K£65K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

23

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

50%

Top 20: 98%

Open market

13%

  • Russell Hobbs43%
  • COMFEE'19%
  • Hamilton Beach9%
  • Salter8%
  • Swan5%
  • Cookology4%
  • Open — no brand owns it (6 brands, 13%)

Cream Microwave demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume298KCVR1.6%Products23Brands12Top 5 Brands83%OOS Rate11.1%Rating4.5★Reviews1,124Avg BSR#48
8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Top Cream Microwave search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cream microwave126K/yr
  • microwave cream31K/yr
  • beige microwave23K/yr
  • cream microwave 800w23K/yr
  • stone microwave11K/yr
  • cream microwave 900w15K/yr
  • gold microwave14K/yr
  • cream microwaves13K/yr
  • microwave cream colour10K/yr
  • cream and gold microwave9K/yr

What reviews say buyers love and hate about Cream Microwave

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Ease Of Use16%

EASY TO USE

Quality-Overall14%

Nice price,good quality,arrived on time,just what I was looking for

Value For Money14%

Great Value for Money

Color7%

Beautiful colour

Design-Overall7%

Stylish design

What buyers complain about

58% of reviews
Durability11%

broke after 1 year of use

Ease Of Use9%

as its quite difficult to work out how it works

Quality-Overall8%

Looks and feels cheap

Size-Overall6%

Small microwave

Value For Money5%

Looks more expensive than it was

Cream Microwave return rate & reasons

Why buyers send it back, as a share of all return requests.

2.9%

Return rate

51%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
25%
2Size-Overall
19%
3Heating
12%
4Defective Material/Parts
11%
5Functionality-Overall
7%

Common Cream Microwave questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cream Microwave 45/100 on Amazon United Kingdom — Skip it. The niche generates £325K/yr across 23 tracked products. 5 of 7 products launched in the last 360 days are still selling. Search demand moved -17.7% over the last 90 days.
Search demand for Cream Microwave on Amazon United Kingdom peaks in Nov, where the busiest month runs 1.7× the quietest.