Cream Microwave
soft demand (-17.7% this quarter) — Cream Microwave doesn't clear our bar today.
Flapen Score
Is Cream Microwave profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cream Microwave is a £325K/yr Amazon United Kingdom market (298K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.
Cream Microwave: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.7% over the last 90 days and 1.6% of searches end in a purchase.
£325K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 23 products
Top Cream Microwave products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Russell Hobbs Digital Microwave 20L 800W in Cream with 5 Power Levels Pull Handle Door & Button Control Clock & Timer Automatic Defrost Easy Clean 8 Auto Cook Menus RHMD818C
- Price
- £69.84
- Rating
- 4.6/5
- Reviews
- 278
- Age
- 1y ago

COMFEE 20L 700W Cream Compact Microwave Oven 5 Power Levels Defrost Function Manual Control & Safety Lock Ideal for Small Home & Kitchen CMO-M202NC(CM)
- Price
- £51.27
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 1y ago

Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Stone 800 W
- Price
- £69.08
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 5mo ago

Hamilton Beach 20L Retro Microwave Compact 8 Presets 60 Min Timer Express Cooking Child Lock LED Display Defrost 700W - HB70H20C Cream
- Price
- £55.25
- Rating
- 4.6/5
- Reviews
- 608
- Age
- 3y ago

Russell Hobbs RHM2044C Retro 20 Litre Cream Digital Microwave 800W Mirror Finish 8 Auto Cook Settings 5 Power Levels
- Price
- £72.19
- Rating
- 4.4/5
- Reviews
- 583
- Age
- 4y ago
Trending
90-day click momentum
Morphy Richards Clay Digital White Microwave 20L Capacity Stainless Steel Inner Cavity 95 Minute Timer 11 Power Levels Defrost mode Glass Turntable Easy Clean 800W China Clay 512002
- Price
- £102.67
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 6mo ago

Hamilton Beach Microwave 30L 950W Family-Size Digital Controls 8 Pre-Set Programs 5 Power Levels Large Capacity Defrost Function Child Lock Silver - HB30FUXP04S
- Price
- £83.64
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 1y ago

Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Stone 800 W
- Price
- £69.08
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 5mo ago

Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Cream SM4425CRM
- Price
- £70.23
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

COMFEE 20L 700W Cream Compact Microwave Oven 5 Power Levels Defrost Function Manual Control & Safety Lock Ideal for Small Home & Kitchen CMO-M202NC(CM)
- Price
- £51.27
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 1y ago
Newest
by launch date
Tower T24042MSH Manual Microwave with Sleek Mirror Door 800W 20L Latte & Chrome
- Price
- £49.60
- Rating
- 4.5/5
- Reviews
- 2,811
- Age
- today

Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Stone 800 W
- Price
- £69.08
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 5mo ago

Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Cream SM4425CRM
- Price
- £70.23
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

Morphy Richards Clay Digital White Microwave 20L Capacity Stainless Steel Inner Cavity 95 Minute Timer 11 Power Levels Defrost mode Glass Turntable Easy Clean 800W China Clay 512002
- Price
- £102.67
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 6mo ago

Hamilton Beach Kettle Toaster Microwave Set Miami Kettle 1.7L Toaster 2 Slice Kettle & Toaster Set Microwave Oven 20L Manual Controls 800W Kitchen Set Sand - HBMIAKSS
- Price
- £107.63
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 flat
Sellers
23
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
50%
Top 20: 98%
Open market
13%
- Russell Hobbs43%
- COMFEE'19%
- Hamilton Beach9%
- Salter8%
- Swan5%
- Cookology4%
- Open — no brand owns it (6 brands, 13%)
Cream Microwave demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.7×
Top Cream Microwave search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cream microwave126K/yr
- microwave cream31K/yr
- beige microwave23K/yr
- cream microwave 800w23K/yr
- stone microwave11K/yr
- cream microwave 900w15K/yr
- gold microwave14K/yr
- cream microwaves13K/yr
- microwave cream colour10K/yr
- cream and gold microwave9K/yr
What reviews say buyers love and hate about Cream Microwave
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“EASY TO USE”
“Nice price,good quality,arrived on time,just what I was looking for”
“Great Value for Money”
“Beautiful colour”
“Stylish design”
What buyers complain about
58% of reviews“broke after 1 year of use”
“as its quite difficult to work out how it works”
“Looks and feels cheap”
“Small microwave”
“Looks more expensive than it was”
Cream Microwave return rate & reasons
Why buyers send it back, as a share of all return requests.
2.9%
Return rate
51%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cream Microwave questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









