Cream Microwave
FailDemand is soft, at -17.7% this quarter, so Cream Microwave is a Fail.
- Flapen Score
- 45 / 100Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 5145
- Market size
- £325K/yr298K searches / yr
- 90-day growth
- -17.7%search demand this quarter
- Competition
- 50%top-5 click share · 12 brands · 23 sellers
Flapen Score
Cream Microwave against its category
The dotted line is the Home & Garden average. Past it, Cream Microwave is stronger. Inside it, weaker.
Market
The Cream Microwave market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cream Microwave 298K times last year and spent an estimated £325K. The top 5 brands take 83% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £325K a year.
- Searches, last 12 months
- 298K
- Growth, 90 days vs prior 90
- -17.7%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £325Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- cream microwave126K searches a year
02 · Price
A sale here is worth £67.65.
Listings sell for £67.65 on average, from £49.60 to £107.63. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £67.65 that is £7K to £17K a year per listing.
- Average price
- £67.65inside the $15 to $100 sweet spot
- Price range
- £49.60–£107.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £7K–£17K
- Returns
- 2.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #48 within Small Kitchen Appliances. It carries 1,124 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 65%
- Out of stock, average day
- 11.1%
- Average rank
- #48in Small Kitchen Appliances
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,124per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 5 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Cream Microwave products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Russell Hobbs Digital Microwave 20L 800W in Cream with 5 Power Levels Pull Handle Door & Button Control Clock & Timer Automatic Defrost Easy Clean 8 Auto Cook Menus RHMD818C
- Price
- £69.84
- Rating
- 4.6/5
- Reviews
- 278
- Age
- 1y ago
COMFEE 20L 700W Cream Compact Microwave Oven 5 Power Levels Defrost Function Manual Control & Safety Lock Ideal for Small Home & Kitchen CMO-M202NC(CM)
- Price
- £51.27
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 1y ago
Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Stone 800 W
- Price
- £69.08
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 5mo ago
Hamilton Beach 20L Retro Microwave Compact 8 Presets 60 Min Timer Express Cooking Child Lock LED Display Defrost 700W - HB70H20C Cream
- Price
- £55.25
- Rating
- 4.6/5
- Reviews
- 608
- Age
- 3y ago
Russell Hobbs RHM2044C Retro 20 Litre Cream Digital Microwave 800W Mirror Finish 8 Auto Cook Settings 5 Power Levels
- Price
- £72.19
- Rating
- 4.4/5
- Reviews
- 583
- Age
- 4y ago
Trending
90-day click momentum
Morphy Richards Clay Digital White Microwave 20L Capacity Stainless Steel Inner Cavity 95 Minute Timer 11 Power Levels Defrost mode Glass Turntable Easy Clean 800W China Clay 512002
- Price
- £102.67
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 6mo ago
Hamilton Beach Microwave 30L 950W Family-Size Digital Controls 8 Pre-Set Programs 5 Power Levels Large Capacity Defrost Function Child Lock Silver - HB30FUXP04S
- Price
- £83.64
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 1y ago
Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Stone 800 W
- Price
- £69.08
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 5mo ago
Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Cream SM4425CRM
- Price
- £70.23
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago
COMFEE 20L 700W Cream Compact Microwave Oven 5 Power Levels Defrost Function Manual Control & Safety Lock Ideal for Small Home & Kitchen CMO-M202NC(CM)
- Price
- £51.27
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 1y ago
Newest
by launch date
Tower T24042MSH Manual Microwave with Sleek Mirror Door 800W 20L Latte & Chrome
- Price
- £49.60
- Rating
- 4.5/5
- Reviews
- 2,811
- Age
- today
Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Stone 800 W
- Price
- £69.08
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 5mo ago
Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Cream SM4425CRM
- Price
- £70.23
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago
Morphy Richards Clay Digital White Microwave 20L Capacity Stainless Steel Inner Cavity 95 Minute Timer 11 Power Levels Defrost mode Glass Turntable Easy Clean 800W China Clay 512002
- Price
- £102.67
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 6mo ago
Hamilton Beach Kettle Toaster Microwave Set Miami Kettle 1.7L Toaster 2 Slice Kettle & Toaster Set Microwave Oven 20L Manual Controls 800W Kitchen Set Sand - HBMIAKSS
- Price
- £107.63
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
23
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
50%
Top 20: 98%
Open market
13%
- Russell Hobbs43%
- COMFEE'19%
- Hamilton Beach9%
- Salter8%
- Swan5%
- Cookology4%
- Open — no brand owns it (6 brands, 13%)
Demand
Cream Microwave search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Cream Microwave search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cream microwave126K/yr
- microwave cream31K/yr
- beige microwave23K/yr
- cream microwave 800w23K/yr
- stone microwave11K/yr
- cream microwave 900w15K/yr
- gold microwave14K/yr
- cream microwaves13K/yr
- microwave cream colour10K/yr
- cream and gold microwave9K/yr
Reviews and returns
What reviews say buyers love and hate about Cream Microwave
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
broke after 1 year of use
Doesn't last
Broke within a month of having it
as its quite difficult to work out how it works
very little use
not as easy to use
Looks and feels cheap
Feels very cheap and flimsy
Very poor
Small microwave
Slightly bigger than my last one
Little small
Looks more expensive than it was
possibly over priced
costs double the price
Love
EASY TO USE
easy to understand
which is really handy
Nice price,good quality,arrived on time,just what I was looking for
Excellent product
Good quality shelf unit
Great Value for Money
Good value for money
Good price
Beautiful colour
Perfect colour for my kitchen
I love the colour of this which fits perfectly with my colour scheme
Stylish design
simple design
Smart design plus ease of use
Return
2.9% Return rate 51% Fixable by listing
Small microwave
Slightly bigger than my last one
Little small
Only downside is you can't set at 1 minute
Didnt work properly
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cream Microwave questions
Answered from the same tracked data.