Cream Microwave
FailDemand is soft, at -17.7% this quarter, so Cream Microwave is a Fail.
- Flapen Score
- 45 / 100Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 5145
- Market size
- £325K/yr298K searches / yr
- 90-day growth
- -17.7%search demand this quarter
- Competition
- 50%top-5 click share · 12 brands · 23 sellers
Flapen Score
Cream Microwave against its category
The dotted line is the Home & Garden average. Past it, Cream Microwave is stronger. Inside it, weaker.
Market
The Cream Microwave market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cream Microwave 298K times last year and spent an estimated £325K. The top 5 brands take 83% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £325K a year.
- Searches, last 12 months
- 298K
- Growth, 90 days vs prior 90
- -17.7%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £325Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- cream microwave126K searches a year
02 · Price
A sale here is worth £67.65.
Listings sell for £67.65 on average, from £49.60 to £107.63. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £67.65 that is £7K to £17K a year per listing.
- Average price
- £67.65inside the $15 to $100 sweet spot
- Price range
- £49.60–£107.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £7K–£17K
- Returns
- 2.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #48 within Small Kitchen Appliances. It carries 1,124 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 65%
- Out of stock, average day
- 11.1%
- Average rank
- #48in Small Kitchen Appliances
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,124per listing
- Listings tracked
- 23
04 · Newcomers
5 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Cream Microwave products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Russell Hobbs Digital Microwave 20L 800W in Cream with 5 Power Levels Pull Handle Door & Button Control Clock & Timer Automatic Defrost Easy Clean 8 Auto Cook Menus RHMD818C
- Price
- £69.84
- Rating
- 4.6/5
- Reviews
- 278
- Age
- 1y ago

COMFEE 20L 700W Cream Compact Microwave Oven 5 Power Levels Defrost Function Manual Control & Safety Lock Ideal for Small Home & Kitchen CMO-M202NC(CM)
- Price
- £51.27
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 1y ago

Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Stone 800 W
- Price
- £69.08
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 5mo ago

Hamilton Beach 20L Retro Microwave Compact 8 Presets 60 Min Timer Express Cooking Child Lock LED Display Defrost 700W - HB70H20C Cream
- Price
- £55.25
- Rating
- 4.6/5
- Reviews
- 608
- Age
- 3y ago

Russell Hobbs RHM2044C Retro 20 Litre Cream Digital Microwave 800W Mirror Finish 8 Auto Cook Settings 5 Power Levels
- Price
- £72.19
- Rating
- 4.4/5
- Reviews
- 583
- Age
- 4y ago
Trending
estimated 90-day click momentum
Morphy Richards Clay Digital White Microwave 20L Capacity Stainless Steel Inner Cavity 95 Minute Timer 11 Power Levels Defrost mode Glass Turntable Easy Clean 800W China Clay 512002
- Price
- £102.67
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 6mo ago

Hamilton Beach Microwave 30L 950W Family-Size Digital Controls 8 Pre-Set Programs 5 Power Levels Large Capacity Defrost Function Child Lock Silver - HB30FUXP04S
- Price
- £83.64
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 1y ago

Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Stone 800 W
- Price
- £69.08
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 5mo ago

Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Cream SM4425CRM
- Price
- £70.23
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

COMFEE 20L 700W Cream Compact Microwave Oven 5 Power Levels Defrost Function Manual Control & Safety Lock Ideal for Small Home & Kitchen CMO-M202NC(CM)
- Price
- £51.27
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 1y ago
Newest
by launch date
Tower T24042MSH Manual Microwave with Sleek Mirror Door 800W 20L Latte & Chrome
- Price
- £49.60
- Rating
- 4.5/5
- Reviews
- 2,811
- Age
- today

Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Stone 800 W
- Price
- £69.08
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 5mo ago

Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Cream SM4425CRM
- Price
- £70.23
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

Morphy Richards Clay Digital White Microwave 20L Capacity Stainless Steel Inner Cavity 95 Minute Timer 11 Power Levels Defrost mode Glass Turntable Easy Clean 800W China Clay 512002
- Price
- £102.67
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 6mo ago

Hamilton Beach Kettle Toaster Microwave Set Miami Kettle 1.7L Toaster 2 Slice Kettle & Toaster Set Microwave Oven 20L Manual Controls 800W Kitchen Set Sand - HBMIAKSS
- Price
- £107.63
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
23
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 98%
Open market
13%
- Russell Hobbs43%
- COMFEE'19%
- Hamilton Beach9%
- Salter8%
- Swan5%
- Cookology4%
- Open — no brand owns it (6 brands, 13%)
Demand
Cream Microwave search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Cream Microwave search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cream microwave126K/yr
- microwave cream31K/yr
- beige microwave23K/yr
- cream microwave 800w23K/yr
- stone microwave11K/yr
- cream microwave 900w15K/yr
- gold microwave14K/yr
- cream microwaves13K/yr
- microwave cream colour10K/yr
- cream and gold microwave9K/yr
Reviews and returns
What reviews say buyers love and hate about Cream Microwave
We read the reviews and the return reasons for every product selling here.
“broke after 1 year of use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cream Microwave questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









