Is cream microwave profitable to sell on Amazon United Kingdom?

The niche generates £325K/yr across 23 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (45/100).

How competitive is the cream microwave niche?

12 brands and 23 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in cream microwave?

Top complaints mined from reviews: Durability, Ease Of Use, Quality-Overall. The return rate is 2.9%.

When does demand for cream microwave peak?

Demand peaks in Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the cream microwave niche?

Listings span £49.60–£107.63; the average listing price is £67.65 (sweet spot $15–$100). The average incumbent carries 1,124 reviews — the moat a new listing must climb.

cream microwave

Skip it

Soft demand (-17.7% this quarter) — this niche doesn't clear our bar today.

Avg price

Great£67.65

avg listing price — sweet spot $15–$100

Price range

Great£49.60–£107.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,123.7

avg incumbent reviews — the moat a new listing must climb

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Market size

Good£325K

£325K/yr · 298K searches

Returns

Good2.9%

return rate — above 5% kills the launch gate

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-17.7%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, cream microwave is a £325K/yr Amazon United Kingdom market (298K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

cream microwave market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £271K–£338K; units × avg price
Conversion rate: 1.6%
Avg BSR: #48
Page quality: 0%
Prime: 65%
Sponsored: 65%
Out of stock: 11.1%
Avg brand age: 37 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 flat

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

50%

Top 20: 98%

Open market

13%

Russell Hobbs43%
COMFEE'19%
Hamilton Beach9%
Salter8%
Swan5%
Cookology4%
Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.7×

Open Trend

Top cream microwave search terms

cream microwave126K/yr -22.6%1.7% conv.
microwave cream31K/yr +1.1%1.3% conv.
beige microwave23K/yr -4.3%0.4% conv.
cream microwave 800w23K/yr -12.6%1.6% conv.
stone microwave11K/yr +13.8%0.2% conv.
cream microwave 900w15K/yr -15.9%1.6% conv.
gold microwave14K/yr -36.7%0.2% conv.
cream microwaves13K/yr -40.0%1.0% conv.
microwave cream colour10K/yr -4.0%2.4% conv.
cream and gold microwave9K/yr -32.8%0.4% conv.

All search terms

Top cream microwave products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Russell Hobbs Digital Microwave 20L 800W in Cream with 5 Power Levels Pull Handle Door & Button Control Clock & Timer Automatic Defrost Easy Clean 8 Auto Cook Menus RHMD818C

Russell Hobbs£69.844.6★278 rev

COMFEE 20L 700W Cream Compact Microwave Oven 5 Power Levels Defrost Function Manual Control & Safety Lock Ideal for Small Home & Kitchen CMO-M202NC(CM)

COMFEE'£51.274.7★112 rev

Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Stone 800 W

Salter£69.084.0★15 rev

Hamilton Beach 20L Retro Microwave Compact 8 Presets 60 Min Timer Express Cooking Child Lock LED Display Defrost 700W - HB70H20C Cream

Hamilton Beach£55.254.6★608 rev

Russell Hobbs RHM2044C Retro 20 Litre Cream Digital Microwave 800W Mirror Finish 8 Auto Cook Settings 5 Power Levels

Russell Hobbs£72.194.4★583 rev

Newest

by launch date

Tower T24042MSH Manual Microwave with Sleek Mirror Door 800W 20L Latte & Chrome

Tower£49.602,811 rev

today

Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Stone 800 W

Salter£69.0815 rev

5mo ago

Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Cream SM4425CRM

Swan£70.2341 rev

6mo ago

Morphy Richards Clay Digital White Microwave 20L Capacity Stainless Steel Inner Cavity 95 Minute Timer 11 Power Levels Defrost mode Glass Turntable Easy Clean 800W China Clay 512002

Morphy Richards£102.678 rev

6mo ago

Hamilton Beach Kettle Toaster Microwave Set Miami Kettle 1.7L Toaster 2 Slice Kettle & Toaster Set Microwave Oven 20L Manual Controls 800W Kitchen Set Sand - HBMIAKSS

Hamilton Beach£107.6326 rev

8mo ago

What buyers say about cream microwave

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use16%

“EASY TO USE”

Quality-Overall14%

“Nice price,good quality,arrived on time,just what I was looking for”

Value For Money14%

“Great Value for Money”

Color7%

“Beautiful colour”

Design-Overall7%

“Stylish design”

Size-Overall6%

“Good size”

Advertised Vs Actual Product6%

“Does the job”

Shape/Style4%

“Looks good, nice style”

Heating4%

“It works really well, has lots of settings for different foods and heats quickly and effectively”

Ease Of Cleaning3%

“Easy to clean”

What buyers complain about

Durability11%

“broke after 1 year of use”

Ease Of Use9%

“as its quite difficult to work out how it works”

Quality-Overall8%

“Looks and feels cheap”

Size-Overall6%

“Small microwave”

Value For Money5%

“Looks more expensive than it was”

Rusts/Corrodes5%

“Item goes rusty inside”

Touch/Button Controls5%

“But, the buttons are not the easiest to press, they are not touch sensitive they have a slight tactile click and there's a very slight delay which makes it a bit tricky to push and can take a couple of attempts”

Strength4%

“its quite flimsy”

Functionality-Overall3%

“Only downside is you can't set at 1 minute”

Toasting3%

“Not a very good toaster takes far too long long to toast”

Top return reasons

Color25%

Size-Overall19%

Heating12%

Defective Material/Parts11%

Functionality-Overall7%

Noise Level5%

Mechanism Issues3%

Quality-Overall2%

Touch/Button Controls2%

Microwave Safe2%

Common questions

Is cream microwave profitable to sell on Amazon United Kingdom?: The niche generates £325K/yr across 23 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (45/100).
How competitive is the cream microwave niche?: 12 brands and 23 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in cream microwave?: Top complaints mined from reviews: Durability, Ease Of Use, Quality-Overall. The return rate is 2.9%.
When does demand for cream microwave peak?: Demand peaks in Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the cream microwave niche?: Listings span £49.60–£107.63; the average listing price is £67.65 (sweet spot $15–$100). The average incumbent carries 1,124 reviews — the moat a new listing must climb.