Is cream kettle and toaster set profitable to sell on Amazon United Kingdom?

The niche generates £155K/yr across 38 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is -30.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the cream kettle and toaster set niche?

13 brands and 38 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in cream kettle and toaster set?

Top complaints mined from reviews: Toasting, Durability, Quality-Overall. The return rate is 1.4%.

When does demand for cream kettle and toaster set peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the cream kettle and toaster set niche?

Listings span £20.52–£129.18; the average listing price is £50.48 (sweet spot $15–$100). The average incumbent carries 1,173 reviews — the moat a new listing must climb.

cream kettle and toaster set

Worth a look

Shows a sweet-spot price point ($50.48 avg), but soft demand (-30.2% this quarter) keeps it on the watch list.

Avg price

Great£50.48

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Competition

Great35%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£20.52–£129.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,173.18

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Okay£155K

£155K/yr · 139K searches

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-30.2%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, cream kettle and toaster set is a £155K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

cream kettle and toaster set market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £76K–£101K; units × avg price
Conversion rate: 2.2%
Avg BSR: #53
Page quality: 0%
Prime: 42%
Sponsored: 87%
Out of stock: 5.2%
Avg brand age: 43 months
Avg seller age: 171 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

13 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

35%

Top 20: 83%

Open market

18%

Salter33%
HOMCOM15%
VonShef13%
Russell Hobbs8%
Daewoo6%
Swan6%

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — -30.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top cream kettle and toaster set search terms

cream kettle and toaster set75K/yr -21.7%0.8% conv.
cream kettle and toaster20K/yr -47.3%0.5% conv.
beige kettle and toaster set14K/yr -31.6%0.6% conv.
cream toaster and kettle set12K/yr -24.1%0.5% conv.
kettle and toaster sets cream12K/yr -50.9%1.2% conv.
cream kettle and toaster set 4 slice7K/yr -32.8%1.7% conv.

All search terms

Top cream kettle and toaster set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Salter Retro Kettle & Toaster Set 1.7L Fast Boil Kettle With Removable Limescale Filter 4-Slice Wide Slot Toaster Thick Bread High Lift Eject Blue Indicator Lights 3kW/1630W Cream COMBO-9352

Salter£63.524.2★637 rev

VonShef Kettle and Toaster Set Scandi 1.7L Rapid Boil Kettle 3000W & 4 Slice Wide Slot Toaster 1500W with 6 Browning Controls & High Lift Nordic Cream and Wood Accents Fika Range

VonShef£68.724.3★317 rev

Salter Retro Kettle & 2-Slice Toaster Set 1.7L 3kW Jug Kettle with 360 Base & 815W Toaster with Wide Slots Plastic 6 Browning Levels Removable Crumb Tray Cream

Salter£38.484.2★19 rev

HOMCOM Kettle and Toaster Set 1.7L Jug Kettle 4 Slice Toaster Beige

HOMCOM£43.754.6★789 rev

VonShef Kettle and Toaster Set Scandi 1.7L Rapid Boil Kettle 3000W & 2 Slice Wide Slot Toaster 850W with 6 Browning Controls Matching Kitchen Set Nordic Cream and Wood Accents - Fika Range

VonShef£56.484.1★424 rev

Newest

by launch date

Salter Retro Kettle & 2-Slice Toaster Set 1.7L 3kW Jug Kettle with 360 Base & 815W Toaster with Wide Slots Plastic 6 Browning Levels Removable Crumb Tray Cream

Salter£38.4819 rev

4mo ago

VonShef Microwave Kettle Toaster Set Scandi Kitchen Set 1.7L Nordic Rapid Boil Kettle Wide Slot Toaster 4 Slice with 6 Browning Controls and 20L Microwave with 6 Power Levels Fika Range Cream

VonShef£129.1830 rev

7mo ago

Salter Pebble Kettle Toaster & Countertop Set - 1.7L Fast Boil Electric Water Kettle 4-Slice Toaster with 6 Browning Levels Tea Coffee Sugar Canisters Powder Coated Carbon Steel Stone

Salter£73.8713 rev

8mo ago

Swan Hexton Kitchen Set 1.7L Rapid Boil Kettle 3000W and 2 Slice Toaster with 7 Browning Levels 900W Cream with Chrome Accents SK19038CRM & ST19037CRM

Swan£43.553 rev

9mo ago

Salter Retro Cream Kettle & Toaster Set 1.7L 3KW Rapid Boil Cordless Kettle with Boil Dry Protection & Auto Shut-Off 815W 2-Slice Wide Slot Toaster with 6 Browning Levels & Defrost/Reheat/Cancel

Salter£53.18637 rev

9mo ago

What buyers say about cream kettle and toaster set

What buyers praise and complain about, mined from review topics.

What buyers love

Toasting26%

“Toasts evenly”

Quality-Overall16%

“Excellent product”

Value For Money15%

“GOOD VALUE”

Design-Overall6%

“Looks so elegant”

Color5%

“Love the colour”

Advertised Vs Actual Product4%

“exactly as described”

Ease Of Use3%

“easy to read”

Ease Of Cleaning3%

“Easy to clean”

Size-Overall2%

“good size”

Weight Light2%

“Lightweight and easy to use kettle”

What buyers complain about

Toasting22%

“Only one side of the toaster works”

Durability15%

“Kettle breaking after a few months”

Quality-Overall12%

“Poor quality”

Leak-Proof5%

“the kettle is leaking everywhere”

Value For Money4%

“Cheaper in Morrisons”

Functionality-Overall4%

“don't work”

Color3%

“Im very disappointed with the colour”

Cooking Experience3%

“Poor toasting of both sides equally”

Advertised Vs Actual Product3%

“Colour of the product is totally different to the picture on the box”

Weight Heavy2%

“the kettle is heavy even without water in it”

Top return reasons

Color37%

Toasting13%

Functionality-Overall8%

Size-Overall7%

Material Quality7%

Quality-Overall5%