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Cream Kettle and Toaster Set

Maybe

Products sell for $50.48 on average, inside the sweet spot. But demand is soft, at -30.2% this quarter, so Cream Kettle and Toaster Set is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£155K/yr139K searches / yr
90-day growth
-30.2%search demand this quarter
Competition
35%top-5 click share · 13 brands · 38 sellers

Flapen Score

Cream Kettle and Toaster Set against its category

The dotted line is the Home & Garden average. Past it, Cream Kettle and Toaster Set is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cream Kettle and Toaster Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cream Kettle and Toaster Set 139K times last year and spent an estimated £155K. The top 5 brands take 76% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-30.2%
Conversion, latest week
2.2%
Market size, estimated
£155Ka year
Peak month
November1.6× the quietest month
Top search term
cream kettle and toaster set75K searches a year

02 · Price

A sale here is worth £50.48.

Listings sell for £50.48 on average, from £20.52 to £129.18. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £50.48 that is £0 to £5K a year per listing.

Average price
£50.48inside the $15 to $100 sweet spot
Price range
£20.52–£129.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #53 within Small Kitchen Appliances. It carries 1,173 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
42%
Out of stock, average day
5.2%
Average rank
#53in Small Kitchen Appliances
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,173per listing
Listings tracked
38

04 · Newcomers

Amazon counts 4 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
43 months

Products

Top Cream Kettle and Toaster Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

38

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

35%

Top 20: 83%

Open market

18%

  • Salter33%
  • HOMCOM15%
  • VonShef13%
  • Russell Hobbs8%
  • Daewoo6%
  • Swan6%

Demand

Cream Kettle and Toaster Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Cream Kettle and Toaster Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cream kettle and toaster set75K/yr
  • cream kettle and toaster20K/yr
  • beige kettle and toaster set14K/yr
  • cream toaster and kettle set12K/yr
  • kettle and toaster sets cream12K/yr
  • cream kettle and toaster set 4 slice7K/yr

Reviews and returns

What reviews say buyers love and hate about Cream Kettle and Toaster Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Toasting22%−0.07

Only one side of the toaster works

the toaster only toasts on one side disappointed

only toasts one side of bread

Durability15%−0.16

Kettle breaking after a few months

in 10 months broken

Only last a couple of years

Quality-Overall12%+0.44

Poor quality

Lasted less than gour months so certainly not quality

Cheaply made

Leak-Proof5%

the kettle is leaking everywhere

l leaking badly when I pour it

Water pours out the side making it very dangerous

Value For Money4%+1.72

Cheaper in Morrisons

bit pricey

Looks very expensive

Love

Toasting26%−0.07

Toasts evenly

Best toaster

Happy with toaster

Quality-Overall16%+0.44

Excellent product

Really lively quality items

Good quality from a trusted brand

Value For Money15%+1.72

GOOD VALUE

Excellent value

Worth to buy

Design-Overall6%+0.65

Looks so elegant

Beautiful design

The design looks smart

Color5%+0.47

Love the colour

a great neutral colour

Beautiful colours

Return

1.4% Return rate 55% Fixable by listing

Color37%▆█▆▇▆█

Im very disappointed with the colour

The colour is slightly on the grey side rather than beige/cream

Colour of the product is totally different to the picture on the box

Toasting13%█▆▆█▅▅

Only one side of the toaster works

the toaster only toasts on one side disappointed

only toasts one side of bread

Functionality-Overall8%█▃▅▅▅▄

don't work

it stopped working today

Not functional

Size-Overall7%█▅█▄▇▅
Material Quality7%▄▆▇▇█▄

FAQ

Common Cream Kettle and Toaster Set questions

Answered from the same tracked data.