Cream Kettle
Cream Kettle shows a sweet-spot price point ($25.20 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Cream Kettle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cream Kettle is a £388K/yr Amazon United Kingdom market (370K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan. Verdict: Worth a look — 56/100.
Cream Kettle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -26.0% over the last 90 days and 4.2% of searches end in a purchase.
£388K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 24 products
Top Cream Kettle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share![Breville Bold Vanilla Cream Electric Kettle | 1.7L | 3kW Fast Boil | Cream & Silver Chrome [VKT223]](https://m.media-amazon.com/images/I/31R7iI6OppL.jpg)
Breville Bold Vanilla Cream Electric Kettle | 1.7L | 3kW Fast Boil | Cream & Silver Chrome [VKT223]
- Price
- £20.52
- Rating
- 4.6/5
- Reviews
- 8,863
- Age
- 5y ago
Haden Salcombe Cream Kettle - 1.7L Rapid Boil Auto Shut-off Cordless Base - Lightweight Stainless Steel Electric Kettle BPA Free - Easy To Use - Easy Pour Spout
- Price
- £22.24
- Rating
- 4.2/5
- Reviews
- 2,162
- Age
- 6y ago
Swan Wave Cordless Kettle Fast Boil Boil Dry Protection and Automatic Shut-Off 360-Degree Base Removable Limescale Filter 1.7 Litres 3000W Cream SK19034CRM
- Price
- £17.13
- Rating
- 4.4/5
- Reviews
- 257
- Age
- 11mo ago
Swan Hexton 1.7L Electric Kettle 3KW Rapid Boil Flip Top Lid Removable Limescale Filter 360-Degree Base Cord Storage Cream with Chrome Accents SK19038CRM
- Price
- £18.22
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 8mo ago
Morphy Richards Hive Kettle 1.5L Easy Fill System Enhanced Waterspout 3KW Rapid Boil 360 Degree Base Limescale Filter Water Viewing Window Cream 108272
- Price
- £21.44
- Rating
- 4.5/5
- Reviews
- 3,036
- Age
- 5y ago
Trending
90-day click momentumSwan Hexton 1.7L Electric Kettle 3KW Rapid Boil Flip Top Lid Removable Limescale Filter 360-Degree Base Cord Storage Cream with Chrome Accents SK19038CRM
- Price
- £18.22
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 8mo ago
![Russell Hobbs Electric Kettle [1.7L 3000W Stainless Steel] Classics Jasmine (removable Anti-scale filter 360 base Boil just Enough Perfect pour spout external water level indicator) 28510](https://m.media-amazon.com/images/I/31c14Tlow3L.jpg)
Russell Hobbs Electric Kettle [1.7L 3000W Stainless Steel] Classics Jasmine (removable Anti-scale filter 360 base Boil just Enough Perfect pour spout external water level indicator) 28510
- Price
- £24.19
- Rating
- 4.1/5
- Reviews
- 75
- Age
- 1y ago
Haden Salcombe Cream Kettle - 1.7L Rapid Boil Auto Shut-off Cordless Base - Lightweight Stainless Steel Electric Kettle BPA Free - Easy To Use - Easy Pour Spout
- Price
- £22.24
- Rating
- 4.2/5
- Reviews
- 2,162
- Age
- 6y ago
Salter Retro Cream 1.7L Kettle - 3Kw Jug Kettle 360 Base Removable Limescale Filter Cordless Water Level Window Blue Indicator Light Boil Dry Sensor & Auto Shut-Off Pop-Up Lid
- Price
- £21.79
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 5mo ago
![Breville High Gloss Electric Kettle | 1.7 Litre | 3kW Fast Boil | Cream Plastic [VKT153]](https://m.media-amazon.com/images/I/41EWzFHPv+L.jpg)
Breville High Gloss Electric Kettle | 1.7 Litre | 3kW Fast Boil | Cream Plastic [VKT153]
- Price
- £24.87
- Rating
- 4.1/5
- Reviews
- 1,842
- Age
- 5y ago
Newest
by launch dateSalter Retro Cream 1.7L Kettle - 3Kw Jug Kettle 360 Base Removable Limescale Filter Cordless Water Level Window Blue Indicator Light Boil Dry Sensor & Auto Shut-Off Pop-Up Lid
- Price
- £21.79
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 5mo ago
Swan Hexton 1.7L Electric Kettle 3KW Rapid Boil Flip Top Lid Removable Limescale Filter 360-Degree Base Cord Storage Cream with Chrome Accents SK19038CRM
- Price
- £18.22
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 8mo ago
![Russell Hobbs Electric Kettle [1.7L 3000W] Hanley Jasmine (Stainless Steel Vintage Design Perfect Pour Water Window 360 Base Cord Storage Push-Button Lid Energy Efficient) 28640](https://m.media-amazon.com/images/I/31QDJaAXbUL.jpg)
Russell Hobbs Electric Kettle [1.7L 3000W] Hanley Jasmine (Stainless Steel Vintage Design Perfect Pour Water Window 360 Base Cord Storage Push-Button Lid Energy Efficient) 28640
- Price
- £37.71
- Rating
- 4.4/5
- Reviews
- 134
- Age
- 9mo ago
Swan Wave Cordless Kettle Fast Boil Boil Dry Protection and Automatic Shut-Off 360-Degree Base Removable Limescale Filter 1.7 Litres 3000W Cream SK19034CRM
- Price
- £17.13
- Rating
- 4.4/5
- Reviews
- 257
- Age
- 11mo ago
Swan SK19025C Retro Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 1.7L 3KW Cream and Stainless Steel
- Price
- £27.71
- Rating
- 4.3/5
- Reviews
- 305
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
89
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
42%
Top 20: 96%
Open market
16%
- Breville19%
- Swan17%
- HADEN14%
- Russell Hobbs13%
- Morphy Richards11%
- Salter9%
- Open — no brand owns it (5 brands, 16%)
Cream Kettle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.6×
Top Cream Kettle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cream kettle220K/yr
- kettle cream33K/yr
- beige kettle22K/yr
- cream kettles electric12K/yr
- cream kettles11K/yr
- kettle cream colour10K/yr
- russell hobbs cream kettle9K/yr
- cream electric kettle8K/yr
- russell hobbs kettle cream8K/yr
- breville cream kettle7K/yr
What reviews say buyers love and hate about Cream Kettle
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Excellent product”
“GOOD VALUE”
“Lovely colour”
“The design is beautiful”
“The shape is easy to hold”
What buyers complain about
73% of reviews“Not durable”
“it is leaking”
“POOR QUALITY”
“then stopped heating water to boiling point”
“The colour is slightly on the grey side rather than beige/cream”
Cream Kettle return rate & reasons
Why buyers send it back, as a share of all return requests.
2.1%
Return rate
53%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cream Kettle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
