Cream Kettle
MaybeProducts sell for $25.20 on average, inside the sweet spot. But demand is soft, at -26.0% this quarter, so Cream Kettle is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 5156
- Market size
- £388K/yr370K searches / yr
- 90-day growth
- -26.0%search demand this quarter
- Competition
- 42%top-5 click share · 11 brands · 89 sellers
Flapen Score
Cream Kettle against its category
The dotted line is the Home & Garden average. Past it, Cream Kettle is stronger. Inside it, weaker.
Market
The Cream Kettle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cream Kettle 370K times last year and spent an estimated £388K. The top 5 brands take 75% of clicks. Demand peaks in Jan. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
4.2% of searches ended in a purchase last week.
Shoppers searched for this 370K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £388K a year.
- Searches, last 12 months
- 370K
- Growth, 90 days vs prior 90
- -26.0%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £388Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- cream kettle220K searches a year
02 · Price
A sale here is worth £25.20.
Listings sell for £25.20 on average, from £16.63 to £39.92. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £25.20 that is £6K to £13K a year per listing.
- Average price
- £25.20inside the $15 to $100 sweet spot
- Price range
- £16.63–£39.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£13K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #88 within Small Kitchen Appliances. It carries 2,826 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 92%
- Out of stock, average day
- 7.5%
- Average rank
- #88in Small Kitchen Appliances
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,826per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Cream Kettle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share![Breville Bold Vanilla Cream Electric Kettle | 1.7L | 3kW Fast Boil | Cream & Silver Chrome [VKT223]](https://m.media-amazon.com/images/I/31R7iI6OppL.jpg)
Breville Bold Vanilla Cream Electric Kettle | 1.7L | 3kW Fast Boil | Cream & Silver Chrome [VKT223]
- Price
- £20.52
- Rating
- 4.6/5
- Reviews
- 8,863
- Age
- 5y ago

Haden Salcombe Cream Kettle - 1.7L Rapid Boil Auto Shut-off Cordless Base - Lightweight Stainless Steel Electric Kettle BPA Free - Easy To Use - Easy Pour Spout
- Price
- £22.24
- Rating
- 4.2/5
- Reviews
- 2,162
- Age
- 6y ago

Swan Wave Cordless Kettle Fast Boil Boil Dry Protection and Automatic Shut-Off 360-Degree Base Removable Limescale Filter 1.7 Litres 3000W Cream SK19034CRM
- Price
- £17.13
- Rating
- 4.4/5
- Reviews
- 257
- Age
- 11mo ago

Swan Hexton 1.7L Electric Kettle 3KW Rapid Boil Flip Top Lid Removable Limescale Filter 360-Degree Base Cord Storage Cream with Chrome Accents SK19038CRM
- Price
- £18.22
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 8mo ago

Morphy Richards Hive Kettle 1.5L Easy Fill System Enhanced Waterspout 3KW Rapid Boil 360 Degree Base Limescale Filter Water Viewing Window Cream 108272
- Price
- £21.44
- Rating
- 4.5/5
- Reviews
- 3,036
- Age
- 5y ago
Trending
90-day click momentum
Swan Hexton 1.7L Electric Kettle 3KW Rapid Boil Flip Top Lid Removable Limescale Filter 360-Degree Base Cord Storage Cream with Chrome Accents SK19038CRM
- Price
- £18.22
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 8mo ago
![Russell Hobbs Electric Kettle [1.7L 3000W Stainless Steel] Classics Jasmine (removable Anti-scale filter 360 base Boil just Enough Perfect pour spout external water level indicator) 28510](https://m.media-amazon.com/images/I/31c14Tlow3L.jpg)
Russell Hobbs Electric Kettle [1.7L 3000W Stainless Steel] Classics Jasmine (removable Anti-scale filter 360 base Boil just Enough Perfect pour spout external water level indicator) 28510
- Price
- £24.19
- Rating
- 4.1/5
- Reviews
- 75
- Age
- 1y ago

Haden Salcombe Cream Kettle - 1.7L Rapid Boil Auto Shut-off Cordless Base - Lightweight Stainless Steel Electric Kettle BPA Free - Easy To Use - Easy Pour Spout
- Price
- £22.24
- Rating
- 4.2/5
- Reviews
- 2,162
- Age
- 6y ago

Salter Retro Cream 1.7L Kettle - 3Kw Jug Kettle 360 Base Removable Limescale Filter Cordless Water Level Window Blue Indicator Light Boil Dry Sensor & Auto Shut-Off Pop-Up Lid
- Price
- £21.79
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 5mo ago
![Breville High Gloss Electric Kettle | 1.7 Litre | 3kW Fast Boil | Cream Plastic [VKT153]](https://m.media-amazon.com/images/I/41EWzFHPv+L.jpg)
Breville High Gloss Electric Kettle | 1.7 Litre | 3kW Fast Boil | Cream Plastic [VKT153]
- Price
- £24.87
- Rating
- 4.1/5
- Reviews
- 1,842
- Age
- 5y ago
Newest
by launch date
Salter Retro Cream 1.7L Kettle - 3Kw Jug Kettle 360 Base Removable Limescale Filter Cordless Water Level Window Blue Indicator Light Boil Dry Sensor & Auto Shut-Off Pop-Up Lid
- Price
- £21.79
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 5mo ago

Swan Hexton 1.7L Electric Kettle 3KW Rapid Boil Flip Top Lid Removable Limescale Filter 360-Degree Base Cord Storage Cream with Chrome Accents SK19038CRM
- Price
- £18.22
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 8mo ago
![Russell Hobbs Electric Kettle [1.7L 3000W] Hanley Jasmine (Stainless Steel Vintage Design Perfect Pour Water Window 360 Base Cord Storage Push-Button Lid Energy Efficient) 28640](https://m.media-amazon.com/images/I/31QDJaAXbUL.jpg)
Russell Hobbs Electric Kettle [1.7L 3000W] Hanley Jasmine (Stainless Steel Vintage Design Perfect Pour Water Window 360 Base Cord Storage Push-Button Lid Energy Efficient) 28640
- Price
- £37.71
- Rating
- 4.4/5
- Reviews
- 134
- Age
- 9mo ago

Swan Wave Cordless Kettle Fast Boil Boil Dry Protection and Automatic Shut-Off 360-Degree Base Removable Limescale Filter 1.7 Litres 3000W Cream SK19034CRM
- Price
- £17.13
- Rating
- 4.4/5
- Reviews
- 257
- Age
- 11mo ago

Swan SK19025C Retro Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 1.7L 3KW Cream and Stainless Steel
- Price
- £27.71
- Rating
- 4.3/5
- Reviews
- 305
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
89
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
42%
Top 20: 96%
Open market
16%
- Breville19%
- Swan17%
- HADEN14%
- Russell Hobbs13%
- Morphy Richards11%
- Salter9%
- Open — no brand owns it (5 brands, 16%)
Demand
Cream Kettle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Cream Kettle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cream kettle220K/yr
- kettle cream33K/yr
- beige kettle22K/yr
- cream kettles electric12K/yr
- cream kettles11K/yr
- kettle cream colour10K/yr
- russell hobbs cream kettle9K/yr
- cream electric kettle8K/yr
- russell hobbs kettle cream8K/yr
- breville cream kettle7K/yr
Reviews and returns
What reviews say buyers love and hate about Cream Kettle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not durable
in 10 months broken
Made not to last
it is leaking
Leaking
it leaks
POOR QUALITY
Cheap Quality - Returned
Such shoddy quality
then stopped heating water to boiling point
Lid gets hot
Plus a part from handle in my view it get dangerously hot
The colour is slightly on the grey side rather than beige/cream
Im very disappointed with the colour
Colour slightly different
Love
Excellent product
Good quality kettle
Nice kettle to add to my kitchen,good quality and good price
GOOD VALUE
Good value for money
Excellent value
Lovely colour
lovely neutral colour
Beautiful colours
The design is beautiful
The design looks smart
Beautiful design
The shape is easy to hold
A nice style
Elegant
Return
2.1% Return rate 53% Fixable by listing
The colour is slightly on the grey side rather than beige/cream
Im very disappointed with the colour
Colour slightly different
it stopped working today
Still couldn't get it to work
not functional
POOR QUALITY
Cheap Quality - Returned
Such shoddy quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cream Kettle questions
Answered from the same tracked data.









