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Cream Cushion Covers

Fail

Shoppers spend only $50K a year here, so Cream Cushion Covers is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£50K/yr178K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
42%top-5 click share · 18 brands · 26 sellers

Flapen Score

Cream Cushion Covers against its category

The dotted line is the Home & Garden average. Past it, Cream Cushion Covers is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cream Cushion Covers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cream Cushion Covers 178K times last year and spent an estimated £50K. The top 5 brands take 69% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
2.8%
Market size, estimated
£50Ka year
Peak month
November1.6× the quietest month
Top search term
cream cushion covers67K searches a year

02 · Price

A sale here is worth £9.94.

Listings sell for £9.94 on average, from £4.72 to £19.96. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.94 that is £994 to £2K a year per listing.

Average price
£9.94under the $15 to $100 sweet spot
Price range
£4.72–£19.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£994–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #240 within Cushions & Accessories. It carries 1,707 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
91%
Out of stock, average day
3.9%
Average rank
#240in Cushions & Accessories
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,707per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Cream Cushion Covers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

26

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

26%

  • MIULEE28%
  • ZWJD12%
  • decorUhome11%
  • Topfinel10%
  • Aspire Homeware7%
  • YCOLL5%

Demand

Cream Cushion Covers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Cream Cushion Covers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cream cushion covers67K/yr
  • cream cushions45K/yr
  • cream cushion covers 45 x 4520K/yr
  • cream cushions with covers included9K/yr
  • cream cushion9K/yr
  • cream cushion covers 50x507K/yr
  • cushion covers cream6K/yr
  • cream pillows4K/yr
  • large cream cushions5K/yr
  • cushions cream3K/yr

Reviews and returns

What reviews say buyers love and hate about Cream Cushion Covers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%+1.36

I found these covers are of less quality

I thought they might not be as good quality as they were cheap

Average quality

Size-Overall12%−0.11

Not the right size

But these are too big

wrong size

Cushion6%

Biege cushion

- have to be careful taking cushions in

cushions nearly out the packet

Advertised Vs Actual Product6%−0.05

the description was also different

Very misleading

Just not the size advertised or what I wanted

Stain Resistance6%−0.07

One of the pillow cases had a black stain on it that wont come out

Stained on arrival

Stain

Love

Quality-Overall26%+1.36

Lovely quality look lovely on our bed

Covers are decent quality

Excellent quality

Cushion16%

Comfy cushion

Comfy looking cushion covers

Beautiful cushions

Value For Money14%+0.35

Good price

Excellent value

Value for money

Soft Feel9%

Soft and fluffy

Lovely & soft

soft to the touch

Advertised Vs Actual Product5%−0.05

As advertised

Better than expected

As described

Return

0.9% Return rate 66% Fixable by listing

Size-Overall29%█▆█▅▇▇

Not the right size

But these are too big

wrong size

Color29%▇█▆▇▇▆

the colour is a bit off

Colour scheme incorrect

Not as colour stated

Quality-Overall12%▆▆█▆▆█

I found these covers are of less quality

I thought they might not be as good quality as they were cheap

Average quality

Cushion11%▅▄▇█▇▅

Biege cushion

- have to be careful taking cushions in

cushions nearly out the packet

Material Quality5%▆▆▃▇▆█

Cheap material

material is not the best quality

The product is made of terrible synthetic material

FAQ

Common Cream Cushion Covers questions

Answered from the same tracked data.