Is cream air fryer profitable to sell on Amazon United Kingdom?

The niche generates £95K/yr across 26 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -22.2%. Flapen's verdict: Skip it (44/100).

How competitive is the cream air fryer niche?

15 brands and 42 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in cream air fryer?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.8%.

What does it cost to enter the cream air fryer niche?

Listings span £25.61–£162.78; the average listing price is £65.61 (sweet spot $15–$100). The average incumbent carries 346 reviews — the moat a new listing must climb.

cream air fryer

Skip it

Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Avg price

Great£65.61

avg listing price — sweet spot $15–$100

Review moat

Great345.81

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.8%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£25.61–£162.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Bad£95K

£95K/yr · 144K searches

Growth

Bad-22.2%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, cream air fryer is a £95K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 44/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

cream air fryer market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: £82K–£98K; units × avg price
Conversion rate: 1.0%
Avg BSR: #131
Page quality: 0%
Prime: 69%
Sponsored: 69%
Out of stock: 18.7%
Avg brand age: 32 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

13%

EMtronics24%
VonShef16%
Tower15%
Swan15%
Ninja12%
Salter5%
Open — no brand owns it (9 brands, 13%)

Demand

Weekly Amazon search volume, last 44 weeks — -22.2% search growth over the last 90 days.

Open Trend

Top cream air fryer search terms

cream air fryer64K/yr -17.4%0.7% conv.
cream airfryer15K/yr -25.4%0.7% conv.
air fryer cream colour16K/yr -34.2%0.9% conv.
beige air fryer15K/yr -27.5%0.9% conv.
air fryer cream14K/yr -19.8%1.3% conv.
cream air fryer 2 drawer11K/yr -15.8%0.9% conv.
retro air fryer6K/yr -38.5%0.3% conv.
air fryer beige4K/yr -7.4%1.3% conv.

All search terms

Top cream air fryer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VonShef Air Fryer 6L - 1500W Compact 10-In-1 Airfryer Rapid Air Technology Digital LED Display Nordic Design 60 Min Timer Non-Stick & Dishwasher-Safe Healthy Oil-Free Cooking - Fika Range Cream

VonShef£50.174.4★244 rev

Ninja MAX Dual Zone Digital Air Fryer 9.5L Stone Gold DZ400UKSTGD

Ninja£162.784.7★457 rev

Tower T17169MSH Vortx Air Fryer with Digital Control Panel 8 Pre-Set Cooking Functions 1700W 6L Latte

Tower£45.714.5★83 rev

EMtronics 8L Dual Zone Air Fryer 2500W Family Size 8 Preset Cooking Mode Match Cook & Smart Finish Functions 8 Litre - Cream

EMtronics£47.164.0★93 rev

Swan SD10519C Retro Dual Basket Air Fryer with Swan Cyclone Technology LED Display 8 Pre-Set Cooking Options Adjustable Temperature 8L 1700W Cream

Swan£78.784.5★467 rev

Newest

by launch date

Ninja Air Fryer MAX PRO 6.2L Uses No Oil Stone Gold AF180UKSD Roast

Ninja£98.841,122 rev

1mo ago

AboveMoon 10L Large Xl Pro Air Fryer Oven With Grill Combo For Kitchen Countertop Use 12 in 1 Smart Convection Ovens AirFryer With Glass View Window Basket Fryer Liners Removable Door-Beige White

AboveMoon£57.8914 rev

3mo ago

Duronic AF34 SG XXL Triple Drawer Air Fryer 10L Digital Family Size Air Fryers 10in1 Dual Zone Extra Large Oil Free Cooker for Family Cooking with Dishwasher Safe Non-Stick Baskets Sandstone & Gold

Duronic£84.2714 rev

4mo ago

Salter VertiCook Ultra Stackable Air Fryer - Vertical 9 L Digital Air Fryer 2 x 4.5L Baskets & Racks 9 Functions Sync & Match PFAS-Free Grill Tray Space Saving 60-230C 60-Min Timer 2400W

Salter£76.2064 rev

8mo ago

Bosch Series 4 Air Fryer XL MAF462C0GB Satin Beige

Bosch£69.42500 rev

9mo ago

What buyers say about cream air fryer

What buyers praise and complain about, mined from review topics.

What buyers love

Frying Quality19%

“Awesome air fryer”

Color14%

“Beautiful colour”

Quality-Overall12%

“The build quality feels solid”

Ease Of Use10%

“Its a very handy”

Value For Money9%

“Worth it”

Cooking Experience7%

“Honestly makes cooking so much easier”

Ease Of Cleaning5%

“wipes clean easily”

Size-Overall4%

“generous size”

Advertised Vs Actual Product2%

“It's much better than expected”

Design-Overall2%

“Matches my kitchen aesthetic beautifully”

What buyers complain about

Size-Overall12%

“Drawer does not fit”

Quality-Overall9%

“Is not a well known brand”

Durability9%

“Broken after 4 months”

Color8%

“Wrong colour”

Display-Overall6%

“Airfryer faulty kept cutting out display E1”

Value For Money4%

“Ive just seen that its loads cheaper on Amazon site today”

Instructions/User Manual/Troubleshooting3%

“No instructions”

Functionality-Overall3%

“doesnt turn on anymore”

Heating2%

“because obviously it gets hot”

Color Fading/Discoloration2%

“drawers are discolouring a couple of months in”

Top return reasons

Size-Overall28%

Color27%

Functionality-Overall11%

Value For Money4%

Heating3%

Advertised Vs Actual Product3%

Scratch Resistance2%

Cooking Experience2%

Durability2%

Quality-Overall2%

Common questions

Is cream air fryer profitable to sell on Amazon United Kingdom?: The niche generates £95K/yr across 26 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -22.2%. Flapen's verdict: Skip it (44/100).
How competitive is the cream air fryer niche?: 15 brands and 42 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in cream air fryer?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.8%.
What does it cost to enter the cream air fryer niche?: Listings span £25.61–£162.78; the average listing price is £65.61 (sweet spot $15–$100). The average incumbent carries 346 reviews — the moat a new listing must climb.