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Cream Air Fryer

Fail

Buyers convert on only 1.0% of searches, so Cream Air Fryer is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£95K/yr144K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
54%top-5 click share · 15 brands · 42 sellers

Flapen Score

Cream Air Fryer against its category

The dotted line is the Home & Garden average. Past it, Cream Air Fryer is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cream Air Fryer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cream Air Fryer 144K times last year and spent an estimated £95K. The top 5 brands take 81% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
1.0%
Market size, estimated
£95Ka year
Top search term
cream air fryer64K searches a year

02 · Price

A sale here is worth £65.61.

Listings sell for £65.61 on average, from £25.61 to £162.78. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £65.61 that is £0 to £7K a year per listing.

Average price
£65.61inside the $15 to $100 sweet spot
Price range
£25.61–£162.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #131 within Small Kitchen Appliances. It carries 346 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
69%
Out of stock, average day
18.7%
Average rank
#131in Small Kitchen Appliances
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
346per listing
Listings tracked
26

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cream Air Fryer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

42

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

13%

  • EMtronics24%
  • VonShef16%
  • Tower15%
  • Swan15%
  • Ninja12%
  • Salter5%
  • Open — no brand owns it (9 brands, 13%)

Demand

Cream Air Fryer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.8× · 10 of 12 months tracked

Search terms

Top Cream Air Fryer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cream air fryer64K/yr
  • cream airfryer15K/yr
  • air fryer cream colour16K/yr
  • beige air fryer15K/yr
  • air fryer cream14K/yr
  • cream air fryer 2 drawer11K/yr
  • retro air fryer6K/yr
  • air fryer beige4K/yr

Reviews and returns

What reviews say buyers love and hate about Cream Air Fryer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%+0.25

Drawer does not fit

Its huge

small

Quality-Overall9%−0.01

Is not a well known brand

Not good quality very cheap looking

Product quality/performance lacking

Durability9%−0.09

Broken after 4 months

it has broken

Falls apart

Color8%+0.55

Wrong colour

its white, not cream

the colour is also different

Display-Overall6%−0.07

Airfryer faulty kept cutting out display E1

My Airfryer display panel won't light to show settings

Love

Frying Quality19%+0.27

Awesome air fryer

Ninja fryer, good

Love this air fryer, so versatile and makes meal times easy

Color14%+0.55

Beautiful colour

The colour is stunning

Superb what a great colour combo too

Quality-Overall12%−0.01

The build quality feels solid

Good no complaints

Excellent product

Ease Of Use10%+0.56

Its a very handy

Easy to use

The interface is highly user-friendly

Value For Money9%+0.79

Worth it

Excellent value

Good buy

Return

1.8% Return rate 69% Fixable by listing

Size-Overall28%▄▅▇█▃▆

Drawer does not fit

Its huge

small

Color27%█▅▄▆▆▅

Wrong colour

its white, not cream

the colour is also different

Functionality-Overall11%▁█▃▅▅▄

doesnt turn on anymore

Not working anymore

Value For Money4%▁▁▇▁▁█

Ive just seen that its loads cheaper on Amazon site today

A bit expensive though

Heating3%█▇▆▅▆▄

because obviously it gets hot

Air fryer was really hot to touch

FAQ

Common Cream Air Fryer questions

Answered from the same tracked data.