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Crayons

Fail

Prices span $1.43–$10.96, mostly outside the sweet spot, so Crayons is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£346K/yr519K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
83%top-5 click share · 6 brands · 47 sellers

Flapen Score

Crayons against its category

The dotted line is the Home & Garden average. Past it, Crayons is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crayons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crayons 519K times last year and spent an estimated £346K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

14.1% of searches ended in a purchase last week.

Shoppers searched for this 519K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £346K a year.

Searches, last 12 months
519K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
14.1%
Market size, estimated
£346Ka year
Peak month
December2.1× the quietest month
Top search term
crayons264K searches a year

02 · Price

A sale here is worth £4.71.

Listings sell for £4.71 on average, from £1.43 to £10.96. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £4.71 that is £28K to £38K a year per listing.

Average price
£4.71under the $15 to $100 sweet spot
Price range
£1.43–£10.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
£28K–£38K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #11 within Drawing. It carries 5,031 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#11in Drawing
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,031per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Crayons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£52K£104K£156K£207K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

47

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • CRAYOLA81%
  • abeec6%
  • Galt4%
  • THE TWIDDLERS4%
  • BIC3%
  • Baker Ross2%
  • Open — no brand owns it (0%)

Demand

Crayons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Crayons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crayons264K/yr
  • crayola crayons72K/yr
  • crayons for kids60K/yr
  • wax crayons25K/yr
  • crayon17K/yr
  • kids crayons17K/yr
  • colouring crayons13K/yr
  • crayons for 3 year old14K/yr
  • wax crayons for kids10K/yr
  • crayons crayola8K/yr

Reviews and returns

What reviews say buyers love and hate about Crayons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.06

Bad quality crayons

Bad quality

Very low quality Crayola

Color15%+0.31

range of colours slightly disappointing

The colours are really dull

One of them though doesn't colour for some reason

Functionality-Overall9%−0.04

Not all of them work

Didnt work as I had hoped

they dont work that great

Durability8%−0.03

Easily broken

although they have broken

Not durable

Size-Overall7%+0.25

Disappointing size

Smaller than l thought they would be

Very short and hard for a small child to hold

Love

Color23%+0.31

lovely colours

The colours are great too

Vibrant colours

Quality-Overall16%−0.06

Good Quality

Otherwise the items look ideal

The rest are great though

Ease Of Use13%+0.40

Easy to use

The twistables are easy to use

THESE ARE EASY TO HOLD

Value For Money12%+1.59

Good price

Good value for money

It is a great value pack

Grip4%+0.35

easy to grip

Perfect for little hands

They also have an excellent grip compared to other crayons

Return

0.2% Return rate 41% Fixable by listing

Size-Overall17%▅▁▁█▁▄

Disappointing size

Smaller than l thought they would be

Very short and hard for a small child to hold

Quality-Overall14%█▁▁▇▁▆

Bad quality crayons

Bad quality

Very low quality Crayola

Functionality-Overall11%▆▁▁▃▁█

Not all of them work

Didnt work as I had hoped

they dont work that great

Advertised Vs Actual Product8%▁▇▁▁▁█
Color8%▁▁▁█▁▁

range of colours slightly disappointing

The colours are really dull

One of them though doesn't colour for some reason

FAQ

Common Crayons questions

Answered from the same tracked data.