Is crayons profitable to sell on Amazon United Kingdom?

The niche generates £346K/yr across 10 tracked products. 90-day search growth is -12.2%. Flapen's verdict: Skip it (38/100).

How competitive is the crayons niche?

6 brands and 47 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in crayons?

Top complaints mined from reviews: Quality-Overall, Color, Functionality-Overall. The return rate is 0.2%.

When does demand for crayons peak?

Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the crayons niche?

Listings span £1.43–£10.96; the average listing price is £4.71 (sweet spot $15–$100). The average incumbent carries 5,031 reviews — the moat a new listing must climb.

crayons

Skip it

Prices mostly outside the sweet spot ($1.43–$10.96) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible14.1%

search→purchase rate — share of searches ending in a sale

Market size

Good£346K

£346K/yr · 519K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,031.1

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.2%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Avg price

Bad£4.71

avg listing price — sweet spot $15–$100

Brand share

Bad98%

top-5 brand share — brand-locked demand

Price range

Bad£1.43–£10.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, crayons is a £346K/yr Amazon United Kingdom market (519K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

crayons market data

Units sold / yr: 80K–100K; avg 6,000–8,000/product
Revenue / yr: £377K–£471K; units × avg price
Conversion rate: 14.1%
Avg BSR: #11
Page quality: 0%
Prime: 100%
Sponsored: 40%
Out of stock: 1.8%
Avg brand age: 47 months
Avg seller age: 177 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

CRAYOLA81%
abeec6%
Galt4%
THE TWIDDLERS4%
BIC3%
Baker Ross2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top crayons search terms

crayons264K/yr -11.9%10.8% conv.
crayola crayons72K/yr -9.4%9.7% conv.
crayons for kids60K/yr -12.3%12.6% conv.
wax crayons25K/yr -6.6%9.6% conv.
crayon17K/yr -17.5%5.8% conv.
kids crayons17K/yr -11.0%9.0% conv.
colouring crayons13K/yr -10.7%10.0% conv.
crayons for 3 year old14K/yr -17.8%11.3% conv.
wax crayons for kids10K/yr -31.3%10.7% conv.
crayons crayola8K/yr -27.5%6.8% conv.

All search terms

Top crayons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CRAYOLA Crayons Bright Strong Colours Multi 24 Count (Pack of 1) (Packaging may vary)

CRAYOLA£1.434.7★15,182 rev

CRAYOLA Twistables Colouring Crayons Multicolor 12 Count (Pack of 1)

CRAYOLA£2.164.7★8,107 rev

CRAYOLA MyFirst Jumbo Crayons - Assorted Colours (Pack of 24) Easy-Grip Colouring Crayons Perfect for Toddlers Hands Ideal for Kids Aged 12+ Months

CRAYOLA£3.404.6★11,481 rev

CRAYOLA Wax Colouring Crayons - Assorted Colours (Pack of 64) A Must - Have for All Kids Arts and Crafts Sets In Handy Flip Top Box with Sharpener Included Ideal for Kids Aged 3+

CRAYOLA£6.254.7★4,746 rev

abeec 144 Crayons - Set of 144 Assorted Wax Crayons for Kids - 12 Colours 6 of Each Colour Art and Crafts Supplies for Kids

abeec£8.904.5★862 rev

Newest

by launch date

abeec 144 Crayons - Set of 144 Assorted Wax Crayons for Kids - 12 Colours 6 of Each Colour Art and Crafts Supplies for Kids

abeec£8.90862 rev

5y ago

THE TWIDDLERS 50 Boxes of Wax Crayons for Kids 4 Per Box 200 Total - Mixed Coloured Perfect Mini Crayon Packs for Party Bag Fillers Classroom Rewards Arts & Crafts Restaurants

THE TWIDDLERS£10.96442 rev

6y ago

Baker Ross AV257 chunky wax crayons - pack of 96 value tub bulk pack for colouring

Baker Ross£4.12309 rev

7y ago

CRAYOLA Twistables Colouring Crayons Multicolor 12 Count (Pack of 1)

CRAYOLA£2.168,107 rev

10y ago

CRAYOLA MyFirst Jumbo Crayons - Assorted Colours (Pack of 24) Easy-Grip Colouring Crayons Perfect for Toddlers Hands Ideal for Kids Aged 12+ Months

CRAYOLA£3.4011,481 rev

13y ago

What buyers say about crayons

What buyers praise and complain about, mined from review topics.

What buyers love

Color23%

“lovely colours”

Quality-Overall16%

“Good Quality”

Ease Of Use13%

“Easy to use”

Value For Money12%

“Good price”

Grip4%

“easy to grip”

Fun/Entertainment Experience4%

“my grandson enjoys using them”

Advertised Vs Actual Product4%

“Good As expected”

Size-Overall3%

“They are a good size”

Developmental Needs3%

“Perfect for Kids”

Durability3%

“Durability”

What buyers complain about

Quality-Overall17%

“Bad quality crayons”

Color15%

“range of colours slightly disappointing”

Functionality-Overall9%

“Not all of them work”

Durability8%

“Easily broken”

Size-Overall7%

“Disappointing size”

Strength7%

“Flimsy container”

Choking5%

“a serious choke hazard”

Thickness5%

“Sadly not for us - the crayons are thin and snap easily”

Ease Of Use4%

“very difficult to actually get to work”

Sharpness3%

“The sharpener on box is useless”

Top return reasons

Size-Overall17%

Quality-Overall14%

Functionality-Overall11%

Advertised Vs Actual Product8%

Color8%

Gifting Purpose8%

Product Condition6%

Leak-Proof3%

Defective Material/Parts3%

Value For Money3%

Common questions

Is crayons profitable to sell on Amazon United Kingdom?: The niche generates £346K/yr across 10 tracked products. 90-day search growth is -12.2%. Flapen's verdict: Skip it (38/100).
How competitive is the crayons niche?: 6 brands and 47 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in crayons?: Top complaints mined from reviews: Quality-Overall, Color, Functionality-Overall. The return rate is 0.2%.
When does demand for crayons peak?: Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the crayons niche?: Listings span £1.43–£10.96; the average listing price is £4.71 (sweet spot $15–$100). The average incumbent carries 5,031 reviews — the moat a new listing must climb.