Crayons
FailPrices span $1.43–$10.96, mostly outside the sweet spot, so Crayons is a Fail.
- Flapen Score
- 38 / 100Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 5138
- Market size
- £346K/yr519K searches / yr
- 90-day growth
- -12.2%search demand this quarter
- Competition
- 83%top-5 click share · 6 brands · 47 sellers
Flapen Score
Crayons against its category
The dotted line is the Home & Garden average. Past it, Crayons is stronger. Inside it, weaker.
Market
The Crayons market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Crayons 519K times last year and spent an estimated £346K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
14.1% of searches ended in a purchase last week.
Shoppers searched for this 519K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £346K a year.
- Searches, last 12 months
- 519K
- Growth, 90 days vs prior 90
- -12.2%
- Conversion, latest week
- 14.1%
- Market size, estimated
- £346Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- crayons264K searches a year
02 · Price
A sale here is worth £4.71.
Listings sell for £4.71 on average, from £1.43 to £10.96. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £4.71 that is £28K to £38K a year per listing.
- Average price
- £4.71under the $15 to $100 sweet spot
- Price range
- £1.43–£10.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £28K–£38K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #11 within Drawing. It carries 5,031 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #11in Drawing
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,031per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Crayons products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CRAYOLA Crayons Bright Strong Colours Multi 24 Count (Pack of 1) (Packaging may vary)
- Price
- £1.43
- Rating
- 4.7/5
- Reviews
- 15,182
- Age
- 24y ago

CRAYOLA Twistables Colouring Crayons Multicolor 12 Count (Pack of 1)
- Price
- £2.16
- Rating
- 4.7/5
- Reviews
- 8,107
- Age
- 10y ago

CRAYOLA MyFirst Jumbo Crayons - Assorted Colours (Pack of 24) Easy-Grip Colouring Crayons Perfect for Toddlers Hands Ideal for Kids Aged 12+ Months
- Price
- £3.40
- Rating
- 4.6/5
- Reviews
- 11,481
- Age
- 13y ago

CRAYOLA Wax Colouring Crayons - Assorted Colours (Pack of 64) A Must - Have for All Kids Arts and Crafts Sets In Handy Flip Top Box with Sharpener Included Ideal for Kids Aged 3+
- Price
- £6.25
- Rating
- 4.7/5
- Reviews
- 4,746
- Age
- 15y ago

abeec 144 Crayons - Set of 144 Assorted Wax Crayons for Kids - 12 Colours 6 of Each Colour Art and Crafts Supplies for Kids
- Price
- £8.90
- Rating
- 4.5/5
- Reviews
- 862
- Age
- 5y ago
Trending
90-day click momentum
Baker Ross AV257 chunky wax crayons - pack of 96 value tub bulk pack for colouring
- Price
- £4.12
- Rating
- 4.0/5
- Reviews
- 309
- Age
- 7y ago

CRAYOLA Twistables Colouring Crayons Multicolor 12 Count (Pack of 1)
- Price
- £2.16
- Rating
- 4.7/5
- Reviews
- 8,107
- Age
- 10y ago

CRAYOLA MyFirst Jumbo Crayons - Assorted Colours (Pack of 24) Easy-Grip Colouring Crayons Perfect for Toddlers Hands Ideal for Kids Aged 12+ Months
- Price
- £3.40
- Rating
- 4.6/5
- Reviews
- 11,481
- Age
- 13y ago

CRAYOLA Crayons Bright Strong Colours Multi 24 Count (Pack of 1) (Packaging may vary)
- Price
- £1.43
- Rating
- 4.7/5
- Reviews
- 15,182
- Age
- 24y ago

THE TWIDDLERS 50 Boxes of Wax Crayons for Kids 4 Per Box 200 Total - Mixed Coloured Perfect Mini Crayon Packs for Party Bag Fillers Classroom Rewards Arts & Crafts Restaurants
- Price
- £10.96
- Rating
- 4.8/5
- Reviews
- 442
- Age
- 6y ago
Newest
by launch date
abeec 144 Crayons - Set of 144 Assorted Wax Crayons for Kids - 12 Colours 6 of Each Colour Art and Crafts Supplies for Kids
- Price
- £8.90
- Rating
- 4.5/5
- Reviews
- 862
- Age
- 5y ago

THE TWIDDLERS 50 Boxes of Wax Crayons for Kids 4 Per Box 200 Total - Mixed Coloured Perfect Mini Crayon Packs for Party Bag Fillers Classroom Rewards Arts & Crafts Restaurants
- Price
- £10.96
- Rating
- 4.8/5
- Reviews
- 442
- Age
- 6y ago

Baker Ross AV257 chunky wax crayons - pack of 96 value tub bulk pack for colouring
- Price
- £4.12
- Rating
- 4.0/5
- Reviews
- 309
- Age
- 7y ago

CRAYOLA Twistables Colouring Crayons Multicolor 12 Count (Pack of 1)
- Price
- £2.16
- Rating
- 4.7/5
- Reviews
- 8,107
- Age
- 10y ago

CRAYOLA MyFirst Jumbo Crayons - Assorted Colours (Pack of 24) Easy-Grip Colouring Crayons Perfect for Toddlers Hands Ideal for Kids Aged 12+ Months
- Price
- £3.40
- Rating
- 4.6/5
- Reviews
- 11,481
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
47
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- CRAYOLA81%
- abeec6%
- Galt4%
- THE TWIDDLERS4%
- BIC3%
- Baker Ross2%
- Open — no brand owns it (0%)
Demand
Crayons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Crayons search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- crayons264K/yr
- crayola crayons72K/yr
- crayons for kids60K/yr
- wax crayons25K/yr
- crayon17K/yr
- kids crayons17K/yr
- colouring crayons13K/yr
- crayons for 3 year old14K/yr
- wax crayons for kids10K/yr
- crayons crayola8K/yr
Reviews and returns
What reviews say buyers love and hate about Crayons
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality crayons
Bad quality
Very low quality Crayola
range of colours slightly disappointing
The colours are really dull
One of them though doesn't colour for some reason
Not all of them work
Didnt work as I had hoped
they dont work that great
Easily broken
although they have broken
Not durable
Disappointing size
Smaller than l thought they would be
Very short and hard for a small child to hold
Love
lovely colours
The colours are great too
Vibrant colours
Good Quality
Otherwise the items look ideal
The rest are great though
Easy to use
The twistables are easy to use
THESE ARE EASY TO HOLD
Good price
Good value for money
It is a great value pack
easy to grip
Perfect for little hands
They also have an excellent grip compared to other crayons
Return
0.2% Return rate 41% Fixable by listing
Disappointing size
Smaller than l thought they would be
Very short and hard for a small child to hold
Bad quality crayons
Bad quality
Very low quality Crayola
Not all of them work
Didnt work as I had hoped
they dont work that great
range of colours slightly disappointing
The colours are really dull
One of them though doesn't colour for some reason
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crayons questions
Answered from the same tracked data.









