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Crayons

Fail

Prices span $1.43–$10.96, mostly outside the sweet spot, so Crayons is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£346K/yr519K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
83%top-5 click share · 6 brands · 47 sellers

Flapen Score

Crayons against its category

The dotted line is the Home & Garden average. Past it, Crayons is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crayons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Crayons 519K times last year and spent an estimated £346K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 14.1% of those searches ended in a purchase.

Shoppers searched for this 519K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £346K a year.

Searches, last 12 months
519K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
14.1%
Market size, estimated
£346Ka year
Peak month
December2.1× the quietest month
Top search term
crayons264K searches a year

02 · Price

A sale here is worth £4.71.

Listings sell for £4.71 on average, from £1.43 to £10.96. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £4.71 that is £28K to £38K a year per listing.

Average price
£4.71under the $15 to $100 sweet spot
Price range
£1.43–£10.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
£28K–£38K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #11 within Drawing. It carries 5,031 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#11in Drawing
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,031per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Crayons products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

£0£52K£104K£156K£207K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

47

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

0%

  • CRAYOLA81%
  • abeec6%
  • Galt4%
  • THE TWIDDLERS4%
  • BIC3%
  • Baker Ross2%
  • Open — no brand owns it (0%)

Demand

Crayons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Crayons search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • crayons264K/yr
  • crayola crayons72K/yr
  • crayons for kids60K/yr
  • wax crayons25K/yr
  • crayon17K/yr
  • kids crayons17K/yr
  • colouring crayons13K/yr
  • crayons for 3 year old14K/yr
  • wax crayons for kids10K/yr
  • crayons crayola8K/yr

Reviews and returns

What reviews say buyers love and hate about Crayons

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Color”
17%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“Bad quality crayons”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Crayons questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data