Crayons
prices mostly outside the sweet spot ($1.43–$10.96) — Crayons doesn't clear our bar today.
Flapen Score
Is Crayons profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Crayons is a £346K/yr Amazon United Kingdom market (519K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Crayons: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.2% over the last 90 days and 14.1% of searches end in a purchase.
£346K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 10 products
Top Crayons products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
CRAYOLA Crayons Bright Strong Colours Multi 24 Count (Pack of 1) (Packaging may vary)
- Price
- £1.43
- Rating
- 4.7/5
- Reviews
- 15,182
- Age
- 24y ago
CRAYOLA Twistables Colouring Crayons Multicolor 12 Count (Pack of 1)
- Price
- £2.16
- Rating
- 4.7/5
- Reviews
- 8,107
- Age
- 10y ago
CRAYOLA MyFirst Jumbo Crayons - Assorted Colours (Pack of 24) Easy-Grip Colouring Crayons Perfect for Toddlers Hands Ideal for Kids Aged 12+ Months
- Price
- £3.40
- Rating
- 4.6/5
- Reviews
- 11,481
- Age
- 13y ago
CRAYOLA Wax Colouring Crayons - Assorted Colours (Pack of 64) A Must - Have for All Kids Arts and Crafts Sets In Handy Flip Top Box with Sharpener Included Ideal for Kids Aged 3+
- Price
- £6.25
- Rating
- 4.7/5
- Reviews
- 4,746
- Age
- 15y ago
abeec 144 Crayons - Set of 144 Assorted Wax Crayons for Kids - 12 Colours 6 of Each Colour Art and Crafts Supplies for Kids
- Price
- £8.90
- Rating
- 4.5/5
- Reviews
- 862
- Age
- 5y ago
Trending
90-day click momentum
Baker Ross AV257 chunky wax crayons - pack of 96 value tub bulk pack for colouring
- Price
- £4.12
- Rating
- 4.0/5
- Reviews
- 309
- Age
- 7y ago
CRAYOLA Twistables Colouring Crayons Multicolor 12 Count (Pack of 1)
- Price
- £2.16
- Rating
- 4.7/5
- Reviews
- 8,107
- Age
- 10y ago
CRAYOLA MyFirst Jumbo Crayons - Assorted Colours (Pack of 24) Easy-Grip Colouring Crayons Perfect for Toddlers Hands Ideal for Kids Aged 12+ Months
- Price
- £3.40
- Rating
- 4.6/5
- Reviews
- 11,481
- Age
- 13y ago
CRAYOLA Crayons Bright Strong Colours Multi 24 Count (Pack of 1) (Packaging may vary)
- Price
- £1.43
- Rating
- 4.7/5
- Reviews
- 15,182
- Age
- 24y ago
THE TWIDDLERS 50 Boxes of Wax Crayons for Kids 4 Per Box 200 Total - Mixed Coloured Perfect Mini Crayon Packs for Party Bag Fillers Classroom Rewards Arts & Crafts Restaurants
- Price
- £10.96
- Rating
- 4.8/5
- Reviews
- 442
- Age
- 6y ago
Newest
by launch dateabeec 144 Crayons - Set of 144 Assorted Wax Crayons for Kids - 12 Colours 6 of Each Colour Art and Crafts Supplies for Kids
- Price
- £8.90
- Rating
- 4.5/5
- Reviews
- 862
- Age
- 5y ago
THE TWIDDLERS 50 Boxes of Wax Crayons for Kids 4 Per Box 200 Total - Mixed Coloured Perfect Mini Crayon Packs for Party Bag Fillers Classroom Rewards Arts & Crafts Restaurants
- Price
- £10.96
- Rating
- 4.8/5
- Reviews
- 442
- Age
- 6y ago
Baker Ross AV257 chunky wax crayons - pack of 96 value tub bulk pack for colouring
- Price
- £4.12
- Rating
- 4.0/5
- Reviews
- 309
- Age
- 7y ago
CRAYOLA Twistables Colouring Crayons Multicolor 12 Count (Pack of 1)
- Price
- £2.16
- Rating
- 4.7/5
- Reviews
- 8,107
- Age
- 10y ago
CRAYOLA MyFirst Jumbo Crayons - Assorted Colours (Pack of 24) Easy-Grip Colouring Crayons Perfect for Toddlers Hands Ideal for Kids Aged 12+ Months
- Price
- £3.40
- Rating
- 4.6/5
- Reviews
- 11,481
- Age
- 13y ago
Competition: brands, sellers & click share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 rising
Sellers
47
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- CRAYOLA81%
- abeec6%
- Galt4%
- THE TWIDDLERS4%
- BIC3%
- Baker Ross2%
- Open — no brand owns it (0%)
Crayons demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top Crayons search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- crayons264K/yr
- crayola crayons72K/yr
- crayons for kids60K/yr
- wax crayons25K/yr
- crayon17K/yr
- kids crayons17K/yr
- colouring crayons13K/yr
- crayons for 3 year old14K/yr
- wax crayons for kids10K/yr
- crayons crayola8K/yr
What reviews say buyers love and hate about Crayons
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“lovely colours”
“Good Quality”
“Easy to use”
“Good price”
“easy to grip”
What buyers complain about
79% of reviews“Bad quality crayons”
“range of colours slightly disappointing”
“Not all of them work”
“Easily broken”
“Disappointing size”
Crayons return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
41%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Crayons questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
