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Craft Wire

Fail

Prices span $2.33–$10.82, mostly outside the sweet spot, so Craft Wire is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£64K/yr154K searches / yr
90-day growth
-15.5%search demand this quarter
Competition
52%top-5 click share · 18 brands · 20 sellers

Flapen Score

Craft Wire against its category

The dotted line is the Home & Garden average. Past it, Craft Wire is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Craft Wire market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Craft Wire 154K times last year and spent an estimated £64K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-15.5%
Conversion, latest week
8.4%
Market size, estimated
£64Ka year
Peak month
November2.8× the quietest month
Top search term
craft wire81K searches a year

02 · Price

A sale here is worth £4.96.

Listings sell for £4.96 on average, from £2.33 to £10.82. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £4.96 that is £2K to £4K a year per listing.

Average price
£4.96under the $15 to $100 sweet spot
Price range
£2.33–£10.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #183 within Beading & Jewellery-Making. It carries 425 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#183in Beading & Jewellery-Making
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
425per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Craft Wire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

20

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

30%

  • tenn well32%
  • Xiwlaikeqi11%
  • Naler8%
  • AUAUY8%
  • XMBYGEY6%
  • Nourdom5%

Demand

Craft Wire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Craft Wire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • craft wire81K/yr
  • crafting wire17K/yr
  • aluminium wire11K/yr
  • wire for crafting13K/yr
  • modelling wire10K/yr
  • sculpting wire5K/yr
  • wire art4K/yr
  • bendable wire4K/yr
  • wite4K/yr
  • wire craft4K/yr

Reviews and returns

What reviews say buyers love and hate about Craft Wire

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength31%−0.18

Not sturdy at all

not very strong

So weak

Quality-Overall13%−0.09

Dreadful quality

Advertised Vs Actual Product9%+0.57

Extremely deceiving pictures, and description

Not as it seems

Size-Overall6%−0.03

Disappointingly small

The reels are tiny

Flexibility4%+0.63

Very bendy

Love

Value For Money20%+1.56

Excellent value for money

Great value

Good value

Quality-Overall18%−0.09

Excellent product

Good quality

Great product highly recommended

Flexibility14%+0.63

bendable

Just the right amount of flexibility such a good buy

Easy bend

Advertised Vs Actual Product13%+0.57

Does the job

As described

Exactly what I was looking for

Ease Of Use11%+0.50

Easy to use

Very handy

Very easy to work with

Return

0.7% Return rate 26% Fixable by listing

Size-Overall22%▂▅▄▃▃█

Disappointingly small

The reels are tiny

Thin22%▃▇▇█▅▆
Thickness20%▇▅▆▇█▄
Strength10%█▄▃▃▂▂

Not sturdy at all

not very strong

So weak

Flexibility7%██▅▄▂▂

Very bendy

FAQ

Common Craft Wire questions

Answered from the same tracked data.