Skip to content

Craft Trolley

Maybe

The top 5 brands take only 39% of clicks. But demand is soft, at -16.7% this quarter, so Craft Trolley is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£82K/yr230K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
29%top-5 click share · 39 brands · 52 sellers

Flapen Score

Craft Trolley against its category

The dotted line is the Home & Garden average. Past it, Craft Trolley is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Craft Trolley market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Craft Trolley 230K times last year and spent an estimated £82K. The top 5 brands take 39% of clicks. Demand peaks in Jan–Sep. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
230K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
1.8%
Market size, estimated
£82Ka year
Peak month
January1.8× the quietest month
Top search term
craft trolley42K searches a year

02 · Price

A sale here is worth £19.64.

Listings sell for £19.64 on average, from £8.37 to £50.87. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £19.64 that is £0 to £2K a year per listing.

Average price
£19.64inside the $15 to $100 sweet spot
Price range
£8.37–£50.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #113 within Furniture. It carries 1,560 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
93%
Out of stock, average day
10.2%
Average rank
#113in Furniture
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,560per listing
Listings tracked
69

04 · Newcomers

Amazon counts 1 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Craft Trolley products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 rising

Sellers

52

Top-5 brand share

39%

Top 20: 85%

Top-5 click share

29%

Top 20: 60%

Open market

56%

  • Multibao10%
  • JIUYOTREE8%
  • Wuciray7%
  • StowBin7%
  • SOLEJAZZ6%
  • SONGMICS6%

Demand

Craft Trolley search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Sep · busiest ÷ quietest = 1.8×

Search terms

Top Craft Trolley search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • craft trolley42K/yr
  • bathroom trolley32K/yr
  • book trolley23K/yr
  • storage with wheels13K/yr
  • art trolley14K/yr
  • rolling storage cart12K/yr
  • book cart14K/yr
  • bathroom storage trolley11K/yr
  • bedside trolley8K/yr
  • storage unit on wheels8K/yr

Reviews and returns

What reviews say buyers love and hate about Craft Trolley

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength18%−0.13

Not sturdy

Not strong enough

Too flimsy

Size-Overall12%−0.08

Not fit for purpose -

bigger with more boxes

Too small

Quality-Overall8%

Rubbish quality

Bad quality

Not good quality as expected

Value For Money4%+0.33

.bit pricey

the price is high for what it is

slightly expensive

Instructions/User Manual/Troubleshooting4%−0.02

Bad instructions

No English instructions

No instructions We are returning

Love

Assembly/Installation22%+2.20

Easy to build

Really easy to assemble

Assembly easy

Storage Capacity14%+1.20

Excellent storage

Easy storage

Excellent storage boxes

Strength11%−0.13

Great shelf and very sturdy

Strong and sturdy

the boxes are sturdy

Value For Money10%+0.33

Excellent value

Decent price

Not expensive

Quality-Overall10%

Its good quality - fairly easy to put together

Good quality build

Excellent Product

Return

1.5% Return rate 48% Fixable by listing

Size-Overall34%▇▆▇█▆█

Not fit for purpose -

bigger with more boxes

Too small

Strength16%██▆██▅

Not sturdy

Not strong enough

Too flimsy

Quality-Overall11%▅▇█▆▇█

Rubbish quality

Bad quality

Not good quality as expected

Defective Material/Parts8%▇█▆▄▅▃
Material Quality5%▆▆▇▅█▅

Cheap material, not fit for purpose

fairly poor materials in places

the material of which it is made is not as strong as I had hoped

FAQ

Common Craft Trolley questions

Answered from the same tracked data.