Craft Supplies

Shoppers searched for this 446K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months

446K

Growth, 90 days vs prior 90

-11.3%

Conversion, latest week

2.3%

Market size, estimated

£87Ka year

Peak month

November3.6× the quietest month

Top search term

craft supplies258K searches a year

Listings sell for £8.55 on average, from £0.82 to £27.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £8.55 that is £0 to £855 a year per listing.

Average price

£8.55under the $15 to $100 sweet spot

Price range

£0.82–£27.83

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£855

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #111 within Art & Craft Supplies. It carries 1,992 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

93%

Out of stock, average day

6.2%

Average rank

#111in Art & Craft Supplies

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,992per listing

Listings tracked

72

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

32 months