craft supplies
Worth a lookShows low returns (0.3%), but soft demand (-11.3% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Price range
Okay£0.82–£27.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,991.6avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.55avg listing price — sweet spot $15–$100
Market size
Bad£87K£87K/yr · 446K searches
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, craft supplies is a £87K/yr Amazon United Kingdom market (446K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
craft supplies market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £51K–£68K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #111
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 79%
- Out of stock
- 6.2%
- Avg brand age
- 32 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
50 falling
Sellers
96
Top-5 brand share
30%
Top 20: 76%
Top-5 click share
24%
Top 20: 59%
Open market
65%
- Baker Ross8%
- Chennyfun8%
- Kids B Crafty5%
- Generic5%
- OMBRISA5%
- Abeillo4%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -11.3% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Top craft supplies search terms
- craft supplies258K/yr
- art & craft supplies61K/yr
- crafting supplies48K/yr
- kids craft supplies28K/yr
- craft supplies for kids18K/yr
- craft materials10K/yr
- craft items9K/yr
- childrens craft supplies4K/yr
- craft pack5K/yr
- art and craft supplies5K/yr
Top craft supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chennyfun 3000pcs+ Arts and Crafts Supplies for Kids Craft Art Kits for Toddlers with Unicorn Storage Bag All in One D.I.Y. Crafting Set Includes Pom Poms Feathers Beads Supply for Kids Ages 4-12
Chennyfun£16.154.6★247 rev
OMBRISA Coloured Masking Tape 8 Rolls Rainbow Tape 1.5cm x 13m Masking Tape Painters Tape Colorful Craft Art Paper Tape for Kids Labeling Arts Crafts DIY Decorative Teaching Supplies
OMBRISA£4.324.4★84 rev
120Pcs Flower Stickers for Scrapbooking Natural Flowers Aesthetic Scrapbook Stickers Transparent Floral Stickers Set for Scrapbook Supplies Craft Card Laptop (60 Styles)
Abeillo£4.984.1★609 rev
JKG 220gsm A4 Card Paper - Coloured Card Paper | Kids Kraft Paper | Printer & Drawing Card | DIY Xmas Coloured Craft for Kids Arts | Assorted Colours (15 Cards)
JKG£3.434.5★314 rev
Kids B Crafty Craft Gems for Kids 100g Coloured Acrylic Jewels Flat Back
Kids B Crafty£5.354.4★697 rev
Newest
by launch date
50 Pcs 6 x 6 inch Cotton Fabric 100% Twill Cotton DIY Making Supplies Quilting Patchwork Fabric for Quilting Patchwork Cushions
Generic£2.44145 rev
100 Sheets Vintage Scrapbook Paper Newspapers Journaling Supplies Aesthetic Paper Room Decor for Writing Drawing Travel Journal Diary Card Album Embellishments Style 2
Generic£0.93224 rev
OMBRISA Coloured Masking Tape 8 Rolls Rainbow Tape 1.5cm x 13m Masking Tape Painters Tape Colorful Craft Art Paper Tape for Kids Labeling Arts Crafts DIY Decorative Teaching Supplies
OMBRISA£4.3284 rev
DOITEM Pipe Cleaners Craft Supplies 1800Pcs Arts and Crafts Supplies DIY School Craft Project Including Pipe Cleaner Pom Poms Craft Kits for Kids Age 4-9
DOITEM£11.4840 rev
20 Rolls Colored Masking Tape Glitter Washi Tape Colored Masking Tape DIY Craft Decorative Tapes Craft Tape Set for Arts Crafts Labeling Scrapbooking Supplies Gift Wrapping Party Supplies
Jeeshvan£4.5321 rev
Trending
90-day click momentum
Fournine 5300 Pcs Clay Beads Friendship Bracelet Making Kit Preppy Flat Polymer Heishi Beads for Jewellery Making Kit with Charms DIY Craft Gifts for Teen Girls
Fournine£6.264.5★
Ainiv 200PCS Pipe Cleaners for Craft 30cm Multi-Color Crafting Pipe Cleaners Fuzzy Sticks Craft Supplies Chenille Stems for DIY Arts & Crafts for Creative Handmade DIY Decorations-20 Colors
Ainiv£5.314.6★
20 Rolls Colored Masking Tape Glitter Washi Tape Colored Masking Tape DIY Craft Decorative Tapes Craft Tape Set for Arts Crafts Labeling Scrapbooking Supplies Gift Wrapping Party Supplies
Jeeshvan£4.533.7★
ARTISTRO Acrylic Paint Markers for Fabric Rock Wood Glass Craft - 24 Quick Dry Dual-Tip Fabric Paint Pens for Halloween Decorations - Pumpkin Painting Kit Art Supplies Christmas Gift
ARTISTRO£6.924.5★
50 Pcs 6 x 6 inch Cotton Fabric 100% Twill Cotton DIY Making Supplies Quilting Patchwork Fabric for Quilting Patchwork Cushions
Generic£2.444.4★
What buyers say about craft supplies
What buyers praise and complain about, mined from review topics.What buyers love
“include a great variety”
“Value for money”
“The colours are vibrant”
“The adhesion is very good”
“Easy to use”
“Fun for kids”
“Works as it should”
“Great birthday gift”
“Good size”
“Great for papercrafting”
What buyers complain about
“Not sticky enough”
“colour disappointing”
“All 4 broke within a couple of uses”
“Awful quality”
“Allot smaller than thought it would be”
“Other brands may be cheaper”
“not what are pictured”
“didn't work”
“Too difficult to peel off”
“Fiddly”
Top return reasons
Common questions
- Is craft supplies profitable to sell on Amazon United Kingdom?
- The niche generates £87K/yr across 72 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the craft supplies niche?
- 50 brands and 96 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 30% of demand.
- What do buyers complain about in craft supplies?
- Top complaints mined from reviews: Adhesion/Stickiness, Color, Durability. The return rate is 0.3%.
- When does demand for craft supplies peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the craft supplies niche?
- Listings span £0.82–£27.83; the average listing price is £8.55 (sweet spot $15–$100). The average incumbent carries 1,992 reviews — the moat a new listing must climb.