Craft Supplies
Craft Supplies shows low returns (0.3%), but soft demand (-11.3% this quarter) keeps it on the watch list.
Flapen Score
Is Craft Supplies profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Craft Supplies is a £87K/yr Amazon United Kingdom market (446K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Craft Supplies: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -11.3% over the last 90 days and 2.3% of searches end in a purchase.
£87K
revenue / yr
Who owns the niche?
The top 5 brands hold 30% of demand, so 70% of the market is open.
70%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 72 products
Top Craft Supplies products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Chennyfun 3000pcs+ Arts and Crafts Supplies for Kids Craft Art Kits for Toddlers with Unicorn Storage Bag All in One D.I.Y. Crafting Set Includes Pom Poms Feathers Beads Supply for Kids Ages 4-12
- Price
- £16.15
- Rating
- 4.6/5
- Reviews
- 247
- Age
- 3y ago
OMBRISA Coloured Masking Tape 8 Rolls Rainbow Tape 1.5cm x 13m Masking Tape Painters Tape Colorful Craft Art Paper Tape for Kids Labeling Arts Crafts DIY Decorative Teaching Supplies
- Price
- £4.32
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 1y ago
120Pcs Flower Stickers for Scrapbooking Natural Flowers Aesthetic Scrapbook Stickers Transparent Floral Stickers Set for Scrapbook Supplies Craft Card Laptop (60 Styles)
- Price
- £4.98
- Rating
- 4.1/5
- Reviews
- 609
- Age
- 3y ago
JKG 220gsm A4 Card Paper - Coloured Card Paper | Kids Kraft Paper | Printer & Drawing Card | DIY Xmas Coloured Craft for Kids Arts | Assorted Colours (15 Cards)
- Price
- £3.43
- Rating
- 4.5/5
- Reviews
- 314
- Age
- 3y ago
Kids B Crafty Craft Gems for Kids 100g Coloured Acrylic Jewels Flat Back
- Price
- £5.35
- Rating
- 4.4/5
- Reviews
- 697
- Age
- 12y ago
Trending
90-day click momentum
Fournine 5300 Pcs Clay Beads Friendship Bracelet Making Kit Preppy Flat Polymer Heishi Beads for Jewellery Making Kit with Charms DIY Craft Gifts for Teen Girls
- Price
- £6.26
- Rating
- 4.5/5
- Reviews
- 2,590
- Age
- 3y ago
Ainiv 200PCS Pipe Cleaners for Craft 30cm Multi-Color Crafting Pipe Cleaners Fuzzy Sticks Craft Supplies Chenille Stems for DIY Arts & Crafts for Creative Handmade DIY Decorations-20 Colors
- Price
- £5.31
- Rating
- 4.6/5
- Reviews
- 881
- Age
- 2y ago
20 Rolls Colored Masking Tape Glitter Washi Tape Colored Masking Tape DIY Craft Decorative Tapes Craft Tape Set for Arts Crafts Labeling Scrapbooking Supplies Gift Wrapping Party Supplies
- Price
- £4.53
- Rating
- 3.7/5
- Reviews
- 21
- Age
- 1y ago
ARTISTRO Acrylic Paint Markers for Fabric Rock Wood Glass Craft - 24 Quick Dry Dual-Tip Fabric Paint Pens for Halloween Decorations - Pumpkin Painting Kit Art Supplies Christmas Gift
- Price
- £6.92
- Rating
- 4.5/5
- Reviews
- 6,892
- Age
- 2y ago
50 Pcs 6 x 6 inch Cotton Fabric 100% Twill Cotton DIY Making Supplies Quilting Patchwork Fabric for Quilting Patchwork Cushions
- Price
- £2.44
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 9mo ago
Newest
by launch date50 Pcs 6 x 6 inch Cotton Fabric 100% Twill Cotton DIY Making Supplies Quilting Patchwork Fabric for Quilting Patchwork Cushions
- Price
- £2.44
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 9mo ago
100 Sheets Vintage Scrapbook Paper Newspapers Journaling Supplies Aesthetic Paper Room Decor for Writing Drawing Travel Journal Diary Card Album Embellishments Style 2
- Price
- £0.93
- Rating
- 4.3/5
- Reviews
- 224
- Age
- 11mo ago
OMBRISA Coloured Masking Tape 8 Rolls Rainbow Tape 1.5cm x 13m Masking Tape Painters Tape Colorful Craft Art Paper Tape for Kids Labeling Arts Crafts DIY Decorative Teaching Supplies
- Price
- £4.32
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 1y ago
DOITEM Pipe Cleaners Craft Supplies 1800Pcs Arts and Crafts Supplies DIY School Craft Project Including Pipe Cleaner Pom Poms Craft Kits for Kids Age 4-9
- Price
- £11.48
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 1y ago
20 Rolls Colored Masking Tape Glitter Washi Tape Colored Masking Tape DIY Craft Decorative Tapes Craft Tape Set for Arts Crafts Labeling Scrapbooking Supplies Gift Wrapping Party Supplies
- Price
- £4.53
- Rating
- 3.7/5
- Reviews
- 21
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
Brands
50 falling
Sellers
96
Top-5 brand share
30%
Top 20: 76%
Top-5 click share
24%
Top 20: 59%
Open market
65%
- Baker Ross8%
- Chennyfun8%
- Kids B Crafty5%
- Generic5%
- OMBRISA5%
- Abeillo4%
Craft Supplies demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Top Craft Supplies search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- craft supplies258K/yr
- art & craft supplies61K/yr
- crafting supplies48K/yr
- kids craft supplies28K/yr
- craft supplies for kids18K/yr
- craft materials10K/yr
- craft items9K/yr
- childrens craft supplies4K/yr
- craft pack5K/yr
- art and craft supplies5K/yr
What reviews say buyers love and hate about Craft Supplies
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“include a great variety”
“Value for money”
“The colours are vibrant”
“The adhesion is very good”
“Easy to use”
What buyers complain about
70% of reviews“Not sticky enough”
“colour disappointing”
“All 4 broke within a couple of uses”
“Awful quality”
“Allot smaller than thought it would be”
Craft Supplies return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
44%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Craft Supplies questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
