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Craft Scissors

Fail

Prices span $2.54–$10.87, mostly outside the sweet spot, so Craft Scissors is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£49K/yr99K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
48%top-5 click share · 21 brands · 43 sellers

Flapen Score

Craft Scissors against its category

The dotted line is the Home & Garden average. Past it, Craft Scissors is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Craft Scissors market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Craft Scissors 99K times last year and spent an estimated £49K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
8.5%
Market size, estimated
£49Ka year
Peak month
November2.0× the quietest month
Top search term
craft scissors57K searches a year

02 · Price

A sale here is worth £5.79.

Listings sell for £5.79 on average, from £2.54 to £10.87. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £5.79 that is £579 to £1K a year per listing.

Average price
£5.79under the $15 to $100 sweet spot
Price range
£2.54–£10.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£579–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #40 within Art & Craft Supplies. It carries 9,910 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
97%
Out of stock, average day
4.6%
Average rank
#40in Art & Craft Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,910per listing
Listings tracked
30

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Craft Scissors products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

43

Est. top-5 brand share

66%

Top 20: 99%

Est. top-5 click share

48%

Top 20: 89%

Open market

28%

  • KUONIIY21%
  • Asdirne14%
  • Westcott11%
  • Beaditive11%
  • EXERZ9%
  • Houbobo6%

Demand

Craft Scissors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Craft Scissors search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • craft scissors57K/yr
  • craft scissors for adults23K/yr
  • crafting scissors8K/yr
  • scissors craft4K/yr
  • scissors for crafting3K/yr
  • crafting scissors for adults4K/yr

Reviews and returns

What reviews say buyers love and hate about Craft Scissors

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“Not good quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Craft Scissors questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data