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Craft Scissors

Fail

Prices span $2.54–$10.87, mostly outside the sweet spot, so Craft Scissors is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£49K/yr99K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
48%top-5 click share · 21 brands · 43 sellers

Flapen Score

Craft Scissors against its category

The dotted line is the Home & Garden average. Past it, Craft Scissors is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Craft Scissors market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Craft Scissors 99K times last year and spent an estimated £49K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
8.5%
Market size, estimated
£49Ka year
Peak month
November2.0× the quietest month
Top search term
craft scissors57K searches a year

02 · Price

A sale here is worth £5.79.

Listings sell for £5.79 on average, from £2.54 to £10.87. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £5.79 that is £579 to £1K a year per listing.

Average price
£5.79under the $15 to $100 sweet spot
Price range
£2.54–£10.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£579–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #40 within Art & Craft Supplies. It carries 9,910 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
97%
Out of stock, average day
4.6%
Average rank
#40in Art & Craft Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,910per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Craft Scissors products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

43

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

48%

Top 20: 89%

Open market

28%

  • KUONIIY21%
  • Asdirne14%
  • Westcott11%
  • Beaditive11%
  • EXERZ9%
  • Houbobo6%

Demand

Craft Scissors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Craft Scissors search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • craft scissors57K/yr
  • craft scissors for adults23K/yr
  • crafting scissors8K/yr
  • scissors craft4K/yr
  • scissors for crafting3K/yr
  • crafting scissors for adults4K/yr

Reviews and returns

What reviews say buyers love and hate about Craft Scissors

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%+1.03

Not good quality

Basically a very low quality item You get what you pay for, right

Quite cheaply made

Sharpness14%−0.05

They were not sharp to the tip

Didn't stay sharp

Not sharp

Size-Overall14%

These scissors are unfit for purpose

.Too big

These are small

Strength8%−0.01

A little flimsy

badly made, flimsy

Weak

Paper Quality7%−0.05

Cheap and nasty doesnt even cut paper what a waste of money dont waste your time with these

I found these did not cut paper very well

ruin the paper you're trying to cut

Love

Quality-Overall27%+1.03

Excellent quality and value and very easy to clean

Good quality great value for money handy little set

Brilliant quality

Value For Money24%+1.78

Worth the money

Excellent value

Good Value

Size-Overall7%

Great fit for purpose

It is good to have a selection of sizes

nice size for kitchen and general use

Sharpness7%−0.05

Super sharp

the blade protector keeps your sharp points safe

Sharp Scissors

Advertised Vs Actual Product5%+0.49

Does the job

Exactly what I needed

As described

Return

0.3% Return rate 59% Fixable by listing

Size-Overall44%▅▆▆▆█▆

These scissors are unfit for purpose

.Too big

These are small

Quality-Overall12%▇▆▇█▂▅

Not good quality

Basically a very low quality item You get what you pay for, right

Quite cheaply made

Functionality-Overall7%█▂▃▃▇▆

Rubbish, didn't work

One pair doesnt work as well as the others

They dont work dont cut the blades overlap rubbish

Cutting/Trimming4%▄▃▇▂█▁

They dont work dont cut the blades overlap rubbish

I Spose for the price you get what pay for, these dont cut right very difficult and cheaply made, and they keep popping off so need to keep fiddling with to carry on cutting

Advertised Vs Actual Product4%▁▆▆█▁▁

FAQ

Common Craft Scissors questions

Answered from the same tracked data.