Is craft kits for kids profitable to sell on Amazon United Kingdom?

The niche generates £1.3M/yr across 79 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Worth a look (62/100).

How competitive is the craft kits for kids niche?

51 brands and 117 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 34% of demand.

What do buyers complain about in craft kits for kids?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.5%.

When does demand for craft kits for kids peak?

Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.

What does it cost to enter the craft kits for kids niche?

Listings span £2.38–£27.83; the average listing price is £11.75 (sweet spot $15–$100). The average incumbent carries 2,092 reviews — the moat a new listing must climb.

craft kits for kids

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Competition

Great24%

top-5 click share — an open shelf

Market size

Great£1.3M

£1.3M/yr · 4.1M searches

Price range

Good£2.38–£27.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.75

avg listing price — sweet spot $15–$100

Review moat

Okay2,092.22

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-20.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, craft kits for kids is a £1.3M/yr Amazon United Kingdom market (4.1M searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 62/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

craft kits for kids market data

Units sold / yr: 80K–100K; avg 1,250–1,500/product
Revenue / yr: £940K–£1.2M; units × avg price
Conversion rate: 2.8%
Avg BSR: #53
Page quality: 0%
Prime: 99%
Sponsored: 90%
Out of stock: 5.1%
Avg brand age: 31 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

51 rising

Sellers

117

Top-5 brand share

34%

Top 20: 75%

Top-5 click share

24%

Top 20: 62%

Open market

62%

Galt10%
Skillmatics7%
FunzBo7%
abeec5%
obqo4%
Fournine4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Open Trend

Top craft kits for kids search terms

craft kits for kids792K/yr -17.6%2.2% conv.
arts and crafts for kids559K/yr -27.5%2.1% conv.
craft375K/yr -19.1%0.4% conv.
arts and crafts315K/yr -15.5%1.0% conv.
crafts530K/yr -47.3%0.5% conv.
crafts for kids209K/yr -22.2%2.0% conv.
kids crafts151K/yr -10.8%1.7% conv.
craft kit133K/yr -7.8%0.7% conv.
craft kits113K/yr -5.9%0.6% conv.
kids arts and crafts103K/yr -17.2%1.7% conv.

All search terms

Top craft kits for kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FunzBo Arts and Crafts Supplies Kit for Kids Toddlers Age 4 5 6 7 8 9 - All in One D.I.Y. Crafting Kindergarten Homeschool Supply Set Kids Toys Brithdays Gifts

FunzBo£12.744.3★15,246 rev

abeec Giant Craft Kit for Kids | 1000+ Piece Art & Craft Supplies Box | DIY Arts Set with Pom Poms Beads Stickers & More | Creative Activities for Boys & Girls | Gift for Ages 5+

abeec£11.514.4★2,666 rev

Galt Monster Magnets Kids Craft Set Fun Magnet Making Kit with 6 Domes Wiggly Eyes Air-Drying Clay & Modelling Tools Creative Craft Kits for Kids Boys Girls Age 6+

Galt£5.504.6★548 rev

Fournine 5300 Pcs Clay Beads Friendship Bracelet Making Kit Preppy Flat Polymer Heishi Beads for Jewellery Making Kit with Charms DIY Craft Gifts for Teen Girls

Fournine£6.264.5★2,590 rev

Eleanores Diary Kids Sea Shell Painting Kit Arts & Crafts Painting Gifts for Boys Girls DIY Creative Craft Activities Toys for Age 5 6 7 8 9 10 11 12 Year Old Birthday Easter Rainy Day Gifts

Eleanore's Diary£9.444.5★840 rev

Newest

by launch date

Coodoo Magic Water Elf Toy Craft Kits Aqua Fairy Water Gel DIY Squishies Squishy Maker Toddler Kids Toys for Girls Boys Toys Birthday Art Supplies Arts and Crafts for Kids Ages 4-6 4-8 8-12

Coodoo£17.34160 rev

9mo ago

Hobee Sea Shell Painting Arts and Crafts Kit for Kids Aged 4 5 6 7 8 9 10 11 12 Year Old Creative DIY Birthday Easter Gift For Girls and Boys includes 10 Large Natural Shells

Hobee£7.4776 rev

1y ago

DOITEM Pipe Cleaners Craft Supplies 1800Pcs Arts and Crafts Supplies DIY School Craft Project Including Pipe Cleaner Pom Poms Craft Kits for Kids Age 4-9

DOITEM£11.4840 rev

1y ago

Skillmatics Poke-in Art - Magical Princesses Mess-Free Fun for Kids DIY Sewing Craft Kits Creative Activity Gifts for Girls & Boys Ages 4 5 6 7 8 9

Skillmatics£12.143,899 rev

2y ago

MELAND Unicorn Terrarium Kit for Kids Craft Kits for Kids Girls Birthday Presents Unicorn Toys Gifts for Girls 5 6 7 8 + Years Old

MELAND£20.49455 rev

2y ago

What buyers say about craft kits for kids

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience22%

“Fun for kids”

Gifting Purpose17%

“It was a gift”

Quality-Overall12%

“Excellent product”

Value For Money12%

“Excellent value”

Color7%

“The colours are vibrant”

Ease Of Use7%

“easy to follow”

Creativity3%

“Great idea to get creative”

Design-Overall3%

“Great design”

Advertised Vs Actual Product2%

“Exactly as it was shown”

Instructions/User Manual/Troubleshooting1%

“The instructions are clear”

What buyers complain about

Size-Overall11%

“Allot smaller than thought it would be”

Quality-Overall9%

“Rubbish product”

Value For Money9%

“should be cheaper”

Adhesion/Stickiness6%

“not very sticky”

Durability4%

“so fall off quite quickly”

Functionality-Overall4%

“Did not actually work”

Color4%

“missing colours”

Paint Quality2%

“The paint brushes require some concentration”

Instructions/User Manual/Troubleshooting2%

“No instructions”

Gifting Purpose2%

“Look a sad looking birthdat present so disappointing”

Top return reasons

Size-Overall23%

Gifting Purpose16%

Quality-Overall14%

Advertised Vs Actual Product6%

Value For Money6%

Functionality-Overall5%

Defective Material/Parts5%