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Craft Kits for Kids

Craft Kits for Kids shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look
Market size 84Growth 15Conversion 35Competition 91Returns 98Price range 50Avg price 48Brand share 96Review moat 44Quality gap 40
This niche Category average

Is Craft Kits for Kids profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Craft Kits for Kids is a £1.3M/yr Amazon United Kingdom market (4.1M searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 62/100.

Craft Kits for Kids: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.8% over the last 90 days and 2.8% of searches end in a purchase.

£1.3M

revenue / yr

Units sold / yr100K
Search volume / yr-20.8%4.1M
Conversion rate2.8%
Avg price£11.75

Who owns the niche?

The top 5 brands hold 34% of demand, so 66% of the market is open.

66%

open market share

Brands · sellers51 · 117
Top-5 product click share24%
Open market66%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 79 products

Sponsored placement90%
New entrants (1y)8· 6 succeeded
Avg rating4.5★
Avg reviews2,092

Top Craft Kits for Kids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

£0£27K£54K£81K£108K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

51 rising

Sellers

117

Top-5 brand share

34%

Top 20: 75%

Top-5 click share

24%

Top 20: 62%

Open market

62%

  • Galt10%
  • Skillmatics7%
  • FunzBo7%
  • abeec5%
  • obqo4%
  • Fournine4%

Craft Kits for Kids demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4.1MCVR2.8%Products79Brands51Top 5 Brands34%OOS Rate5.1%Rating4.5★Reviews2,092Avg BSR#53
200K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Top Craft Kits for Kids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • craft kits for kids792K/yr
  • arts and crafts for kids559K/yr
  • craft375K/yr
  • arts and crafts315K/yr
  • crafts530K/yr
  • crafts for kids209K/yr
  • kids crafts151K/yr
  • craft kit133K/yr
  • craft kits113K/yr
  • kids arts and crafts103K/yr

What reviews say buyers love and hate about Craft Kits for Kids

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Fun/Entertainment Experience22%

Fun for kids

Gifting Purpose17%

It was a gift

Quality-Overall12%

Excellent product

Value For Money12%

Excellent value

Color7%

The colours are vibrant

What buyers complain about

52% of reviews
Size-Overall11%

Allot smaller than thought it would be

Quality-Overall9%

Rubbish product

Value For Money9%

should be cheaper

Adhesion/Stickiness6%

not very sticky

Durability4%

so fall off quite quickly

Craft Kits for Kids return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

39%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
23%
2Gifting Purpose
16%
3Quality-Overall
14%
4Advertised Vs Actual Product
6%
5Value For Money
6%

Common Craft Kits for Kids questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Craft Kits for Kids 62/100 on Amazon United Kingdom — Worth a look. The niche generates £1.3M/yr across 79 tracked products. 6 of 8 products launched in the last 360 days are still selling. Search demand moved -20.8% over the last 90 days.
Search demand for Craft Kits for Kids on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 4.2× the quietest.