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Craft Kits for Adults Uk

Maybe

An estimated 0.4% of orders come back. But buyers convert on only 1.1% of searches, so Craft Kits for Adults Uk is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£258K/yr1.9M searches / yr
90-day growth
-20.0%search demand this quarter
Competition
35%top-5 click share · 35 brands · 119 sellers

Flapen Score

Craft Kits for Adults Uk against its category

The dotted line is the Home & Garden average. Past it, Craft Kits for Adults Uk is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Craft Kits for Adults Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Craft Kits for Adults Uk 1.9M times last year and spent an estimated £258K. The top 5 brands take 40% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £258K a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
1.1%
Market size, estimated
£258Ka year
Peak month
December4.2× the quietest month
Top search term
craft kits for adults uk562K searches a year

02 · Price

A sale here is worth £12.93.

Listings sell for £12.93 on average, from £5.22 to £30.31. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £12.93 that is £1K to £3K a year per listing.

Average price
£12.93under the $15 to $100 sweet spot
Price range
£5.22–£30.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #484 within Art & Craft Supplies. It carries 1,383 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#484in Art & Craft Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,383per listing
Listings tracked
44

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
27 months

Products

Top Craft Kits for Adults Uk products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£10K£21K£31K£41K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

119

Est. top-5 brand share

40%

Top 20: 81%

Est. top-5 click share

35%

Top 20: 75%

Open market

55%

  • ZEROMX12%
  • Luzoybo10%
  • Sanjee7%
  • Unwynd6%
  • Funvalley Surperfect5%
  • HanCheng4%

Demand

Craft Kits for Adults Uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Craft Kits for Adults Uk search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • craft kits for adults uk562K/yr
  • crafts for adults297K/yr
  • arts and crafts for adults214K/yr
  • hobbies90K/yr
  • adult craft kits99K/yr
  • hobbies for adults women74K/yr
  • craft kits for adults58K/yr
  • hobby42K/yr
  • adult crafts178K/yr
  • adult craft34K/yr

Reviews and returns

What reviews say buyers love and hate about Craft Kits for Adults Uk

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Instructions/User Manual/Troubleshooting”
0.4%of orders come back
“No written instructions”
A buyer, on “Instructions/User Manual/Troubleshooting”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Craft Kits for Adults Uk questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data