craft kits for adults uk
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Price range
Good£5.22–£30.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.93avg listing price — sweet spot $15–$100
Review moat
Good1,383.36avg incumbent reviews — the moat a new listing must climb
Market size
Okay£258K£258K/yr · 1.9M searches
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, craft kits for adults uk is a £258K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
craft kits for adults uk market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- £259K–£323K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #484
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 6.5%
- Avg brand age
- 27 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
119
Top-5 brand share
40%
Top 20: 81%
Top-5 click share
35%
Top 20: 75%
Open market
55%
- ZEROMX12%
- Luzoybo10%
- Sanjee7%
- Unwynd6%
- Funvalley Surperfect5%
- HanCheng4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×
Top craft kits for adults uk search terms
- craft kits for adults uk562K/yr
- crafts for adults297K/yr
- arts and crafts for adults214K/yr
- hobbies90K/yr
- adult craft kits99K/yr
- hobbies for adults women74K/yr
- craft kits for adults58K/yr
- hobby42K/yr
- adult crafts178K/yr
- adult craft34K/yr
Top craft kits for adults uk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZEROMX Epoxy Resin Kits for Beginners with Light Resin Kit and Resin Silicone Moulds Complete Set DIY Crafts for Adults Women Epoxy Set with 3D Dried Flowers Measuring Cups and Resins Supplies
ZEROMX£20.724.4★123 rev
Luzoybo 240PCS DIY Sun Catchers Making Kits for Adults Crystal Suncatchers Kit with Colourful Prism Pearl Rainbow Maker for Windows Hanging Indoor Outdoor Garden Decor (Silver)
Luzoybo£11.024.4★243 rev
HanCheng Sunflower Pipe Cleaner Set with 150 Pipe Cleaners Colourful in 4 ColoursBrown Golden Yellow White Green 8 Pcs Florist Wire Florist Tape Flower Cellophane Bag Ribbon
HanCheng£9.224.4★408 rev
WATINC Needle Felting Starter Kit 3 Different Highland Cow DIY Home Decoration Felting Craft Felting Tools Felt Needles Doll Wool Party Supplies for Beginners Adults Kids
WATINC£16.994.5★475 rev
Sanjee Diamond Painting Kits Tree 5D Special Shape Diamond Art Kits for Adults Crystal Rhinestones Art Craft for Beginners DIY Home Wall Decor Gift 12 × 12 Inches
Sanjee£5.224.2★58 rev
Newest
by launch dateZEROMX Epoxy Resin Kits for Beginners with Light Resin Kit and Resin Silicone Moulds Complete Set DIY Crafts for Adults Women Epoxy Set with 3D Dried Flowers Measuring Cups and Resins Supplies
ZEROMX£20.72123 rev
Funvalley Surperfect Sea Glass Art Kit Sea Turtle Glass Art Kits for Adults DIY Resin Beach Art Kit Ocean Painting Kit Resin DIY Crafts Ocean Theme Art Frames Decoration (Turtle)
Funvalley Surperfect£13.1620 rev
Sanjee Diamond Painting Kits Tree 5D Special Shape Diamond Art Kits for Adults Crystal Rhinestones Art Craft for Beginners DIY Home Wall Decor Gift 12 × 12 Inches
Sanjee£5.2258 rev
Sanjee Diamond Painting Kits Elephant 5D Special Shape Animal Diamond Art Kits for Adults Crystal Rhinestones Art Craft for Beginners DIY Home Wall Decor Gift 12 × 12 Inches
Sanjee£5.4448 rev
Unwynd Poke Art Positive Vibes | Mess-Free Arts and Crafts for Adults | Teen Craft Kits | Gifting | Gifts for Mother Women and Men Basket Making
Unwynd£12.33262 rev
Trending
90-day click momentum
Aeelike Knitting Bag Blue Bee Large Knitting Tote Bag Portable Crochet and Knitting Project Travel Bag Yarn Storage Bag Knitting Wool Bag Holder Craft Bags with Compartments for Women Gifts
Aeelike£13.264.6★
ZEROMX Epoxy Resin Kits for Beginners with Light Resin Kit and Resin Silicone Moulds Complete Set DIY Crafts for Adults Women Epoxy Set with 3D Dried Flowers Measuring Cups and Resins Supplies
ZEROMX£20.724.4★
Funvalley Surperfect Sea Glass Art Kit Sea Turtle Glass Art Kits for Adults DIY Resin Beach Art Kit Ocean Painting Kit Resin DIY Crafts Ocean Theme Art Frames Decoration (Turtle)
Funvalley Surperfect£13.163.8★
Sanjee Diamond Painting Kits Elephant 5D Special Shape Animal Diamond Art Kits for Adults Crystal Rhinestones Art Craft for Beginners DIY Home Wall Decor Gift 12 × 12 Inches
Sanjee£5.444.6★
Dazhqp 20000 Clay Beads Bracelet Making Kit 96 Colours 5 Boxes Flat Polymer Heishi Beads Set for Friendship Jewellery Necklace Earring Making Kit with Charm Crafts Gifts for Teen Girls Kids Adults
Dazhqp£11.104.7★
What buyers say about craft kits for adults uk
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality kit”
“Good value for money”
“good variety of colours”
“Gift”
“Ease of use”
“Fun for me and my daughter”
“Great project - enjoyed the construction”
“Great fun and easy to put together”
“Looked like picture”
“very easy to understand instructions”
What buyers complain about
“No written instructions”
“missing colours”
“The glue really does not hold”
“doesn't seem to fit very well”
“It seems very expensive for whats in the box”
“Mixed quality”
“Not as it is advertised”
“Some have split before I have used them”
“Terrible gift”
“Cant use”
Top return reasons
Common questions
- Is craft kits for adults uk profitable to sell on Amazon United Kingdom?
- The niche generates £258K/yr across 44 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Worth a look (56/100).
- How competitive is the craft kits for adults uk niche?
- 35 brands and 119 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in craft kits for adults uk?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Color, Adhesion/Stickiness. The return rate is 0.4%.
- When does demand for craft kits for adults uk peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the craft kits for adults uk niche?
- Listings span £5.22–£30.31; the average listing price is £12.93 (sweet spot $15–$100). The average incumbent carries 1,383 reviews — the moat a new listing must climb.