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Craft Kits for Adults Uk

Maybe

Returns run at only 0.4% of orders. But buyers convert on only 1.1% of searches, so Craft Kits for Adults Uk is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£258K/yr1.9M searches / yr
90-day growth
-20.0%search demand this quarter
Competition
35%top-5 click share · 35 brands · 119 sellers

Flapen Score

Craft Kits for Adults Uk against its category

The dotted line is the Home & Garden average. Past it, Craft Kits for Adults Uk is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Craft Kits for Adults Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Craft Kits for Adults Uk 1.9M times last year and spent an estimated £258K. The top 5 brands take 40% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £258K a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
1.1%
Market size, estimated
£258Ka year
Peak month
December4.2× the quietest month
Top search term
craft kits for adults uk562K searches a year

02 · Price

A sale here is worth £12.93.

Listings sell for £12.93 on average, from £5.22 to £30.31. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £12.93 that is £1K to £3K a year per listing.

Average price
£12.93under the $15 to $100 sweet spot
Price range
£5.22–£30.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #484 within Art & Craft Supplies. It carries 1,383 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#484in Art & Craft Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,383per listing
Listings tracked
44

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
27 months

Products

Top Craft Kits for Adults Uk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£10K£21K£31K£41K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

119

Top-5 brand share

40%

Top 20: 81%

Top-5 click share

35%

Top 20: 75%

Open market

55%

  • ZEROMX12%
  • Luzoybo10%
  • Sanjee7%
  • Unwynd6%
  • Funvalley Surperfect5%
  • HanCheng4%

Demand

Craft Kits for Adults Uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Craft Kits for Adults Uk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • craft kits for adults uk562K/yr
  • crafts for adults297K/yr
  • arts and crafts for adults214K/yr
  • hobbies90K/yr
  • adult craft kits99K/yr
  • hobbies for adults women74K/yr
  • craft kits for adults58K/yr
  • hobby42K/yr
  • adult crafts178K/yr
  • adult craft34K/yr

Reviews and returns

What reviews say buyers love and hate about Craft Kits for Adults Uk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting15%−0.09

No written instructions

No instructions

Bad instructions

Color8%

missing colours

Some colours are either darker or lighter or entirely different to what they should be

Not the same colours

Adhesion/Stickiness7%−0.07

The glue really does not hold

Glue doesn't work

Didn't stick

Size-Overall6%−0.02

doesn't seem to fit very well

Smaller than I expected

Large in size

Value For Money6%+0.62

It seems very expensive for whats in the box

So overpriced

Look more expensive than they were

Love

Quality-Overall20%+0.92

Good quality kit

Excellent product

The beads are good quality

Value For Money12%+0.62

Good value for money

Excellent value

Good price

Color12%

good variety of colours

The colours are vibrant

Lovely colours

Gifting Purpose10%+0.91

Gift

Birthday gift

Great gift

Ease Of Use7%+0.60

Ease of use

Easy to do

are easy to handle

Return

0.4% Return rate 40% Fixable by listing

Advertised Vs Actual Product12%▃▃▆▆█▇

Not as it is advertised

Its a little deceiving

Not as expected

Gifting Purpose10%▃▃▄█▂▃

Terrible gift

do not get as a gift, the box it came in was very beat up and not good

Disappointed not to be able to gift this item as expected

Quality-Overall9%▆▃▆▂█▇

Mixed quality

Ok quality a bit basic

low quality

Size-Overall9%▄▁▄▁▅█

doesn't seem to fit very well

Smaller than I expected

Large in size

Color8%▅█▄▄▄▄

missing colours

Some colours are either darker or lighter or entirely different to what they should be

Not the same colours

FAQ

Common Craft Kits for Adults Uk questions

Answered from the same tracked data.