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Craft Glue

Fail

Prices span $2.07–$15.40, mostly outside the sweet spot, so Craft Glue is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£120K/yr177K searches / yr
90-day growth
-33.5%search demand this quarter
Competition
59%top-5 click share · 17 brands · 57 sellers

Flapen Score

Craft Glue against its category

The dotted line is the Home & Garden average. Past it, Craft Glue is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Craft Glue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Craft Glue 177K times last year and spent an estimated £120K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-33.5%
Conversion, latest week
11.3%
Market size, estimated
£120Ka year
Peak month
November2.1× the quietest month
Top search term
craft glue89K searches a year

02 · Price

A sale here is worth £5.99.

Listings sell for £5.99 on average, from £2.07 to £15.40. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £5.99 that is £6K to £7K a year per listing.

Average price
£5.99under the $15 to $100 sweet spot
Price range
£2.07–£15.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #37 within Art & Craft Supplies. It carries 1,518 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#37in Art & Craft Supplies
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,518per listing
Listings tracked
25

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Craft Glue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 flat

Sellers

57

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

59%

Top 20: 94%

Open market

24%

  • Bostik20%
  • HI-TACK16%
  • ALECPEA14%
  • Anita's12%
  • Bearly Art8%
  • Stormsure8%

Demand

Craft Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Craft Glue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • craft glue89K/yr
  • craft glue strong13K/yr
  • crafting glue12K/yr
  • glue for crafting13K/yr
  • liquid glue8K/yr
  • craft glue for card making6K/yr
  • strong craft glue5K/yr
  • card glue4K/yr
  • book nook glue8K/yr
  • cardboard glue4K/yr

Reviews and returns

What reviews say buyers love and hate about Craft Glue

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness37%

didn't stick

Not sticky

not good quality glue

Functionality-Overall8%−0.11

Didn't work

Does not do what it says on the box

it wasn't effective

Value For Money7%+0.47

A little pricey

not worth the cost

over priced

Ease Of Use6%−0.02

Difficult to use

it is hard to get out of the bottle so not easy to use

difficult to squeeze out of bottle

Size-Overall6%−0.03

Not fit for purpose

Small tubes

some pieces are very small

Love

Adhesion/Stickiness47%

Sticks well

the adhesion is excellent

Good Adhesive

Value For Money9%+0.47

Excellent value

Great deal

Good value for money

Quality-Overall8%+1.20

Overall, a reliable and easy-to-use option for crafts, nail art, and general DIY fixes

Great Quality Glue and Tubes For Easy, Precise Use

Excellent product

Ease Of Use6%−0.02

Easy to work with

Easy to use

easy to handle

Advertised Vs Actual Product5%+0.35

Just what I needed

Works as it says it does

As described

Return

0.2% Return rate 4% Fixable by listing

Adhesion/Stickiness53%▇▇▇▅▄█

didn't stick

Not sticky

not good quality glue

Functionality-Overall15%▅▅▆▇█▅

Didn't work

Does not do what it says on the box

it wasn't effective

Defective Material/Parts5%▁▇▆▅▁█
Ease Of Use5%▁█▅▅▁▁

Difficult to use

it is hard to get out of the bottle so not easy to use

difficult to squeeze out of bottle

Size-Overall2%▁▁▃▄█▅

Not fit for purpose

Small tubes

some pieces are very small

FAQ

Common Craft Glue questions

Answered from the same tracked data.