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Craft Glue

prices mostly outside the sweet spot ($2.07–$15.40) — Craft Glue doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 28Growth 8Conversion 92Competition 43Returns 99Price range 3Avg price 17Brand share 60Review moat 50Quality gap 48
This niche Category average

Is Craft Glue profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Craft Glue is a £120K/yr Amazon United Kingdom market (177K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Craft Glue: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.5% over the last 90 days and 11.3% of searches end in a purchase.

£120K

revenue / yr

Units sold / yr25K
Search volume / yr-33.5%177K
Conversion rate11.3%
Avg price£5.99

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers17 · 57
Top-5 product click share59%
Open market31%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement76%
New entrants (1y)3· 3 succeeded
Avg rating4.5★
Avg reviews1,518

Top Craft Glue products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 flat

Sellers

57

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

59%

Top 20: 94%

Open market

24%

  • Bostik20%
  • HI-TACK16%
  • ALECPEA14%
  • Anita's12%
  • Bearly Art8%
  • Stormsure8%

Craft Glue demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume177KCVR11.3%Products25Brands17Top 5 Brands69%OOS Rate2.8%Rating4.5★Reviews1,518Avg BSR#37
5K3KSpike '24Black Friday '24Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Top Craft Glue search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • craft glue89K/yr
  • craft glue strong13K/yr
  • crafting glue12K/yr
  • glue for crafting13K/yr
  • liquid glue8K/yr
  • craft glue for card making6K/yr
  • strong craft glue5K/yr
  • card glue4K/yr
  • book nook glue8K/yr
  • cardboard glue4K/yr

What reviews say buyers love and hate about Craft Glue

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Adhesion/Stickiness47%

Sticks well

Value For Money9%

Excellent value

Quality-Overall8%

Overall, a reliable and easy-to-use option for crafts, nail art, and general DIY fixes

Ease Of Use6%

Easy to work with

Advertised Vs Actual Product5%

Just what I needed

What buyers complain about

77% of reviews
Adhesion/Stickiness37%

didn't stick

Functionality-Overall8%

Didn't work

Value For Money7%

A little pricey

Ease Of Use6%

Difficult to use

Size-Overall6%

Not fit for purpose

Craft Glue return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

4%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
53%
2Functionality-Overall
15%
3Defective Material/Parts
5%
4Ease Of Use
5%
5Size-Overall
2%

Common Craft Glue questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Craft Glue 45/100 on Amazon United Kingdom — Skip it. The niche generates £120K/yr across 25 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -33.5% over the last 90 days.
Search demand for Craft Glue on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.1× the quietest.