craft glue
Skip itPrices mostly outside the sweet spot ($2.07–$15.40) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Okay1,518.12avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay£120K£120K/yr · 177K searches
Avg price
Bad£5.99avg listing price — sweet spot $15–$100
Growth
Bad-33.5%90-day search growth — must beat 0% to launch
Price range
Bad£2.07–£15.40cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, craft glue is a £120K/yr Amazon United Kingdom market (177K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
craft glue market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- £120K–£150K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 2.8%
- Avg brand age
- 48 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
17 flat
Sellers
57
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
59%
Top 20: 94%
Open market
24%
- Bostik20%
- HI-TACK16%
- ALECPEA14%
- Anita's12%
- Bearly Art8%
- Stormsure8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top craft glue search terms
- craft glue89K/yr
- craft glue strong13K/yr
- crafting glue12K/yr
- glue for crafting13K/yr
- liquid glue8K/yr
- craft glue for card making6K/yr
- strong craft glue5K/yr
- card glue4K/yr
- book nook glue8K/yr
- cardboard glue4K/yr
Top craft glue products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bostik PVA Glue 118ml - Multi-Purpose Solvent-Free Glue - Dries Clear - UKCA & CE Approved - Ideal for Arts - Crafts - School & DIY Projects
Bostik£2.074.6★2,562 rev
Anitas Tacky Poly Vinyl PVA Craft Glue 60ml Ideal For Paper Crafting All-Purpose Adhesive With Strong Tack For Wood Paper Card Leather Foam Fabric Can Be Used For Making Slime Dries Clear
Anita's£2.664.4★1,220 rev
Hi-Tack Fast-Tack Glue 115ml Quick-Dry Adhesive Strong Bond Ideal for Crafting & DIY Projects Not Suitable for Washing or Dry-Cleaning
HI-TACK£5.454.5★1,053 rev
B-7000 Craft Glue for Jewelry Making - 15ml/0.5oz (2 Pack) - Multi-Function B-7000 Super Adhesive Glues Liquid Fusion Glue for Rhinestones Crafts Clothes Shoes Fabric Jewelry Making Cell Phones
ALECPEA£4.104.6★2,116 rev
Bearly Art Precision Craft Glue - The Mini - 2fl oz with Tip Kit - Acid Free Archival - Strong Hold Adhesive - Ideal for Fine Paper Crafting Scrapbooking and Card Making - Made in USA
Bearly Art£11.074.6★8,871 rev
Newest
by launch date
Viomis B7000 Glue Clear 10 Pack 15ml Rhinestone Glue for Bedazzling Kit
Viomis£7.1169 rev
24 PCS 15ml B7000 Glue Clear with Precision Tip Rhinestone Glue for Nail Craft Glues Jewelry Glues Jewelry Making Nail Art DIY Makeup Shoes
Viomis£11.0340 rev
B7000 Precision Craft Glue - Multi Purpose Glue for Rhinestones Crafts Phone Jewelry Fabric Leather Wood Glass Metal (3Pcs * 15ml)
T Outdoors£5.6849 rev
Hi-Tack Glue Pen 18.6ml 2 pack Strong Fast-Hold Adhesive for Crafting & DIY Dries Clear & Flexible Ideal for Fabric Paper Wood Metal Glass & More Non-Toxic Heat-Resistant Handwash Safe
HI-TACK£6.5544 rev
WEILAOK Glue for Crafting Craft Glue Strong PVA craft glue Dries Clear And Resists Wrinkling and Clumping craft glues Making It Perfect for Creating Beautiful Paper Scrapbooks and Cards
WEILAOK£9.7718 rev
Trending
90-day click momentum24 PCS 15ml B7000 Glue Clear with Precision Tip Rhinestone Glue for Nail Craft Glues Jewelry Glues Jewelry Making Nail Art DIY Makeup Shoes
Viomis£11.034.6★
Viomis B7000 Glue Clear 10 Pack 15ml Rhinestone Glue for Bedazzling Kit
Viomis£7.114.8★
B7000 Precision Craft Glue - Multi Purpose Glue for Rhinestones Crafts Phone Jewelry Fabric Leather Wood Glass Metal (3Pcs * 15ml)
T Outdoors£5.684.5★
abeec Craft Glue 500 ml - Craft Glue For Kids - School Supplies - Glue For Arts And Crafts - Childrens Glue - Craft For Kids - School Pva Glue for Crafting
abeec£6.433.8★
Baker Ross FN284 PVA Glue with Integral Brush - Pack of 1 Spreadable Glue for Arts and Crafts
Baker Ross£3.154.6★
What buyers say about craft glue
What buyers praise and complain about, mined from review topics.What buyers love
“Sticks well”
“Excellent value”
“Overall, a reliable and easy-to-use option for crafts, nail art, and general DIY fixes”
“Easy to work with”
“Just what I needed”
“the hold feels strong once set”
“is a great design”
“Works well on a number of craft products”
“so far they have held up”
“they were a decent size”
What buyers complain about
“didn't stick”
“Didn't work”
“A little pricey”
“Difficult to use”
“Not fit for purpose”
“Didnt bond anything for me of the above description”
“works less well on some materials”
“difficult to clean”
“so has a slight smell”
“It drys quick”
Top return reasons
Common questions
- Is craft glue profitable to sell on Amazon United Kingdom?
- The niche generates £120K/yr across 25 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -33.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the craft glue niche?
- 17 brands and 57 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in craft glue?
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Value For Money. The return rate is 0.2%.
- When does demand for craft glue peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the craft glue niche?
- Listings span £2.07–£15.40; the average listing price is £5.99 (sweet spot $15–$100). The average incumbent carries 1,518 reviews — the moat a new listing must climb.