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Craft Glue

Fail

Prices span $2.07–$15.40, mostly outside the sweet spot, so Craft Glue is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£120K/yr177K searches / yr
90-day growth
-33.5%search demand this quarter
Competition
59%top-5 click share · 17 brands · 57 sellers

Flapen Score

Craft Glue against its category

The dotted line is the Home & Garden average. Past it, Craft Glue is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Craft Glue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Craft Glue 177K times last year and spent an estimated £120K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-33.5%
Conversion, latest week
11.3%
Market size, estimated
£120Ka year
Peak month
November2.1× the quietest month
Top search term
craft glue89K searches a year

02 · Price

A sale here is worth £5.99.

Listings sell for £5.99 on average, from £2.07 to £15.40. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £5.99 that is £6K to £7K a year per listing.

Average price
£5.99under the $15 to $100 sweet spot
Price range
£2.07–£15.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #37 within Art & Craft Supplies. It carries 1,518 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#37in Art & Craft Supplies
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,518per listing
Listings tracked
25

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Craft Glue products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 flat

Sellers

57

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 94%

Open market

24%

  • Bostik20%
  • HI-TACK16%
  • ALECPEA14%
  • Anita's12%
  • Bearly Art8%
  • Stormsure8%

Demand

Craft Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Craft Glue search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • craft glue89K/yr
  • craft glue strong13K/yr
  • crafting glue12K/yr
  • glue for crafting13K/yr
  • liquid glue8K/yr
  • craft glue for card making6K/yr
  • strong craft glue5K/yr
  • card glue4K/yr
  • book nook glue8K/yr
  • cardboard glue4K/yr

Reviews and returns

What reviews say buyers love and hate about Craft Glue

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Adhesion/Stickiness”
37%of negative reviews mention “Adhesion/Stickiness”
0.2%of orders come back
“didn't stick”
A buyer, on “Adhesion/Stickiness”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Craft Glue questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data