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Craft Gifts for Women

Fail

Shoppers spend an estimated $27K a year here, so Craft Gifts for Women is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£27K/yr106K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
44%top-5 click share · 32 brands · 45 sellers

Flapen Score

Craft Gifts for Women against its category

The dotted line is the Home & Garden average. Past it, Craft Gifts for Women is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Craft Gifts for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Craft Gifts for Women 106K times last year and spent an estimated £27K. The top 5 brands take 44% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
2.0%
Market size, estimated
£27Ka year
Peak month
December7.8× the quietest month
Top search term
craft gifts for women42K searches a year

02 · Price

A sale here is worth £12.59.

Listings sell for £12.59 on average, from £4.73 to £30.31. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £12.59 that is £0 to £1K a year per listing.

Average price
£12.59under the $15 to $100 sweet spot
Price range
£4.73–£30.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #211 within Art & Craft Supplies. It carries 1,463 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#211in Art & Craft Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,463per listing
Listings tracked
33

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Craft Gifts for Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

45

Est. top-5 brand share

44%

Top 20: 86%

Est. top-5 click share

44%

Top 20: 83%

Open market

52%

  • Cotswold Crafts By Emma20%
  • Jeasona9%
  • ZEROMX5%
  • MAMUNU5%
  • Funvalley Surperfect5%
  • Vadaka4%

Demand

Craft Gifts for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 7.8×

Search terms

Top Craft Gifts for Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • craft gifts for women42K/yr
  • adult craft kits for women35K/yr
  • craft kits for adults uk women17K/yr
  • craft sets for women12K/yr

Reviews and returns

What reviews say buyers love and hate about Craft Gifts for Women

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Instructions/User Manual/Troubleshooting”
0.8%of orders come back
“No written instructions”
A buyer, on “Instructions/User Manual/Troubleshooting”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Craft Gifts for Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data