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Craft Gifts for Women

a small market ($27K/yr) — Craft Gifts for Women doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 7Growth 13Conversion 25Competition 69Returns 96Price range 60Avg price 55Brand share 91Review moat 51Quality gap 53
This niche Category average

Is Craft Gifts for Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Craft Gifts for Women is a £27K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Craft Gifts for Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.6% over the last 90 days and 2.0% of searches end in a purchase.

£27K

revenue / yr

Units sold / yr2K
Search volume / yr-24.6%106K
Conversion rate2.0%
Avg price£12.59

Who owns the niche?

The top 5 brands hold 44% of demand, so 56% of the market is open.

56%

open market share

Brands · sellers32 · 45
Top-5 product click share44%
Open market56%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement94%
New entrants (1y)7· 2 succeeded
Avg rating4.4★
Avg reviews1,463

Top Craft Gifts for Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

45

Top-5 brand share

44%

Top 20: 86%

Top-5 click share

44%

Top 20: 83%

Open market

52%

  • Cotswold Crafts By Emma20%
  • Jeasona9%
  • ZEROMX5%
  • MAMUNU5%
  • Funvalley Surperfect5%
  • Vadaka4%

Craft Gifts for Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume106KCVR2.0%Products33Brands32Top 5 Brands44%OOS Rate11.5%Rating4.4★Reviews1,463Avg BSR#211
9K7KSpike '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 7.8×

Top Craft Gifts for Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • craft gifts for women42K/yr
  • adult craft kits for women35K/yr
  • craft kits for adults uk women17K/yr
  • craft sets for women12K/yr

What reviews say buyers love and hate about Craft Gifts for Women

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall19%

Good quality socks

Gifting Purpose19%

Perfect gift idea

Value For Money10%

Good price

Instructions/User Manual/Troubleshooting6%

clear instructions

Design-Overall6%

Beautiful and easy to build

What buyers complain about

72% of reviews
Instructions/User Manual/Troubleshooting19%

No written instructions

Value For Money14%

Expensive too

Adhesion/Stickiness12%

The glue really does not hold

Size-Overall5%

Very small thought it would be bigger

Ease Of Use5%

Cant use

Craft Gifts for Women return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
17%
2Advertised Vs Actual Product
13%
3Gifting Purpose
11%
4Quality-Overall
8%
5Instructions/User Manual/Troubleshooting
8%

Common Craft Gifts for Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Craft Gifts for Women 48/100 on Amazon United Kingdom — Skip it. The niche generates £27K/yr across 33 tracked products. 2 of 7 products launched in the last 360 days are still selling. Search demand moved -24.6% over the last 90 days.
Search demand for Craft Gifts for Women on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 7.8× the quietest.