Is craft gifts for women profitable to sell on Amazon United Kingdom?

The niche generates £27K/yr across 33 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (48/100).

How competitive is the craft gifts for women niche?

32 brands and 45 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in craft gifts for women?

Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Value For Money, Adhesion/Stickiness. The return rate is 0.8%.

When does demand for craft gifts for women peak?

Demand peaks in Nov–Dec; the busiest month runs 7.8× the quietest.

What does it cost to enter the craft gifts for women niche?

Listings span £4.73–£30.31; the average listing price is £12.59 (sweet spot $15–$100). The average incumbent carries 1,463 reviews — the moat a new listing must climb.

craft gifts for women

Skip it

A small market ($27K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Brand share

Great44%

top-5 brand share — no brand owns this niche

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Price range

Good£4.73–£30.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.59

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,463.24

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-24.6%

90-day search growth — must beat 0% to launch

Market size

Bad£27K

£27K/yr · 106K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, craft gifts for women is a £27K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

craft gifts for women market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £19K–£25K; units × avg price
Conversion rate: 2.0%
Avg BSR: #211
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 11.5%
Avg brand age: 27 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

32 falling

Sellers

Top-5 brand share

44%

Top 20: 86%

Top-5 click share

44%

Top 20: 83%

Open market

52%

Cotswold Crafts By Emma20%
Jeasona9%
ZEROMX5%
MAMUNU5%
Funvalley Surperfect5%
Vadaka4%

Demand & seasonality

Weekly Amazon search volume, last 77 weeks — -24.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 7.8×

Open Trend

Top craft gifts for women search terms

craft gifts for women42K/yr -16.7%1.0% conv.
adult craft kits for women35K/yr -34.0%0.4% conv.
craft kits for adults uk women17K/yr -25.3%0.3% conv.
craft sets for women12K/yr -17.1%0.1% conv.

All search terms

Top craft gifts for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cotswold Crafts By Emma Forget-Me-Not Bridal Charm - Handmade Blue Silver Sixpence Gift for Bride Garter or Bouquet Accessory - Locally Pressed Forget Me Not Flower for Bridal Showers and Weddings

Cotswold Crafts By Emma£14.384.9★83 rev

Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts

Jeasona£7.594.7★14,059 rev

ZEROMX Epoxy Resin Kits for Beginners with Light Resin Kit and Resin Silicone Moulds Complete Set DIY Crafts for Adults Women Epoxy Set with 3D Dried Flowers Measuring Cups and Resins Supplies

ZEROMX£20.724.4★123 rev

MAMUNU Canvas Tote Bag Embroidery Kit with Pattern for Beginners Adults Handmade Arts and DIY Crafts Cross Stitch Tote Bag Kits - Includes Embroidery Bag Hoops Color Threads and Tools Black

MAMUNU£11.974.6★305 rev

Funvalley Surperfect Sea Glass Art Kit Sea Turtle Glass Art Kits for Adults DIY Resin Beach Art Kit Ocean Painting Kit Resin DIY Crafts Ocean Theme Art Frames Decoration (Turtle)

Funvalley Surperfect£13.163.8★20 rev

Newest

by launch date

2Pcs Crochet Gifts for Crochet Lovers Tote Bag and Makeup Bag Gift Set Craft Gifts for Women with Canvas Style for Daily Use Sewing Gifts Cosmetic Bag for Ladies and Travel

Nodrex£8.1315 rev

7mo ago

ZEROMX Epoxy Resin Kits for Beginners with Light Resin Kit and Resin Silicone Moulds Complete Set DIY Crafts for Adults Women Epoxy Set with 3D Dried Flowers Measuring Cups and Resins Supplies

ZEROMX£20.72123 rev

8mo ago

Elfew 2 Pack Watercolour Workbook for Adults Watercolour Paints Set

Elfew£14.0372 rev

8mo ago

BNG Animals Diamond Paintings Coasters Kits Set with Holder 6Pcs Hummingbird Owl Art DIY Crafts Coasters for Adults Art Painting Kits for Women Beginners Diamond Craft Supplies

BNG£7.5743 rev

11mo ago

Funvalley Surperfect Sea Glass Art Kit Sea Turtle Glass Art Kits for Adults DIY Resin Beach Art Kit Ocean Painting Kit Resin DIY Crafts Ocean Theme Art Frames Decoration (Turtle)

Funvalley Surperfect£13.1620 rev

11mo ago

What buyers say about craft gifts for women

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Good quality socks”

Gifting Purpose19%

“Perfect gift idea”

Value For Money10%

“Good price”

Instructions/User Manual/Troubleshooting6%

“clear instructions”

Design-Overall6%

“Beautiful and easy to build”

Fun/Entertainment Experience6%

“Great fun with my friend”

Assembly/Installation5%

“It was easy to set up”

Ease Of Use4%

“was easy to use”

Advertised Vs Actual Product3%

“Looked like picture”

Color3%

“colourful very nice”

What buyers complain about

Instructions/User Manual/Troubleshooting19%

“No written instructions”

Value For Money14%

“Expensive too”

Adhesion/Stickiness12%

“The glue really does not hold”

Size-Overall5%

“Very small thought it would be bigger”

Ease Of Use5%

“Cant use”

Assembly/Installation5%

“if all youve done is assemble flat pack furniture like me youll be lost”

Quality-Overall5%

“Absolutely abysmal product”

Durability3%

“after her brace came off”

Advertised Vs Actual Product3%

“misleading picture”

Defective Material/Parts2%

“breaking parts when you push them out”

Top return reasons

Size-Overall17%

Advertised Vs Actual Product13%

Gifting Purpose11%

Quality-Overall8%

Instructions/User Manual/Troubleshooting8%

Defective Material/Parts5%

Product Condition5%

Functionality-Overall4%

Adhesion/Stickiness4%

Value For Money3%

Common questions

Is craft gifts for women profitable to sell on Amazon United Kingdom?: The niche generates £27K/yr across 33 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (48/100).
How competitive is the craft gifts for women niche?: 32 brands and 45 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in craft gifts for women?: Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Value For Money, Adhesion/Stickiness. The return rate is 0.8%.
When does demand for craft gifts for women peak?: Demand peaks in Nov–Dec; the busiest month runs 7.8× the quietest.
What does it cost to enter the craft gifts for women niche?: Listings span £4.73–£30.31; the average listing price is £12.59 (sweet spot $15–$100). The average incumbent carries 1,463 reviews — the moat a new listing must climb.