Craft Gifts for Women
FailShoppers spend only $27K a year here, so Craft Gifts for Women is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £27K/yr106K searches / yr
- 90-day growth
- -24.6%search demand this quarter
- Competition
- 44%top-5 click share · 32 brands · 45 sellers
Flapen Score
Craft Gifts for Women against its category
The dotted line is the Home & Garden average. Past it, Craft Gifts for Women is stronger. Inside it, weaker.
Market
The Craft Gifts for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Craft Gifts for Women 106K times last year and spent an estimated £27K. The top 5 brands take 44% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- -24.6%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £27Ka year
- Peak month
- December7.8× the quietest month
- Top search term
- craft gifts for women42K searches a year
02 · Price
A sale here is worth £12.59.
Listings sell for £12.59 on average, from £4.73 to £30.31. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £12.59 that is £0 to £1K a year per listing.
- Average price
- £12.59under the $15 to $100 sweet spot
- Price range
- £4.73–£30.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #211 within Art & Craft Supplies. It carries 1,463 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 11.5%
- Average rank
- #211in Art & Craft Supplies
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,463per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 2 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Craft Gifts for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cotswold Crafts By Emma Forget-Me-Not Bridal Charm - Handmade Blue Silver Sixpence Gift for Bride Garter or Bouquet Accessory - Locally Pressed Forget Me Not Flower for Bridal Showers and Weddings
- Price
- £14.38
- Rating
- 4.9/5
- Reviews
- 83
- Age
- 4y ago
Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts
- Price
- £7.59
- Rating
- 4.7/5
- Reviews
- 14,059
- Age
- 8y ago
ZEROMX Epoxy Resin Kits for Beginners with Light Resin Kit and Resin Silicone Moulds Complete Set DIY Crafts for Adults Women Epoxy Set with 3D Dried Flowers Measuring Cups and Resins Supplies
- Price
- £20.72
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 8mo ago
MAMUNU Canvas Tote Bag Embroidery Kit with Pattern for Beginners Adults Handmade Arts and DIY Crafts Cross Stitch Tote Bag Kits - Includes Embroidery Bag Hoops Color Threads and Tools Black
- Price
- £11.97
- Rating
- 4.6/5
- Reviews
- 305
- Age
- 4y ago
Funvalley Surperfect Sea Glass Art Kit Sea Turtle Glass Art Kits for Adults DIY Resin Beach Art Kit Ocean Painting Kit Resin DIY Crafts Ocean Theme Art Frames Decoration (Turtle)
- Price
- £13.16
- Rating
- 3.8/5
- Reviews
- 20
- Age
- 11mo ago
Trending
90-day click momentum
2Pcs Crochet Gifts for Crochet Lovers Tote Bag and Makeup Bag Gift Set Craft Gifts for Women with Canvas Style for Daily Use Sewing Gifts Cosmetic Bag for Ladies and Travel
- Price
- £8.13
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 7mo ago
Elfew 2 Pack Watercolour Workbook for Adults Watercolour Paints Set
- Price
- £14.03
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 8mo ago
Jeasona 5 Pairs Cat Socks for Women 4-7 Cotton Gifts for Cat Lovers Birthday Gifts for Mum Her Girlfriend Christmas Gifts
- Price
- £7.59
- Rating
- 4.7/5
- Reviews
- 14,059
- Age
- 8y ago
Sandy Leaf Farm Kintsugi Repair Kit - Repair Your own Ceramics with Gold Powder - Includes Two Beautiful Practice Bowls
- Price
- £13.53
- Rating
- 4.0/5
- Reviews
- 1,730
- Age
- 6y ago
Cotswold Crafts By Emma Forget-Me-Not Bridal Charm - Handmade Blue Silver Sixpence Gift for Bride Garter or Bouquet Accessory - Locally Pressed Forget Me Not Flower for Bridal Showers and Weddings
- Price
- £14.38
- Rating
- 4.9/5
- Reviews
- 83
- Age
- 4y ago
Newest
by launch date2Pcs Crochet Gifts for Crochet Lovers Tote Bag and Makeup Bag Gift Set Craft Gifts for Women with Canvas Style for Daily Use Sewing Gifts Cosmetic Bag for Ladies and Travel
- Price
- £8.13
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 7mo ago
ZEROMX Epoxy Resin Kits for Beginners with Light Resin Kit and Resin Silicone Moulds Complete Set DIY Crafts for Adults Women Epoxy Set with 3D Dried Flowers Measuring Cups and Resins Supplies
- Price
- £20.72
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 8mo ago
Elfew 2 Pack Watercolour Workbook for Adults Watercolour Paints Set
- Price
- £14.03
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 8mo ago
BNG Animals Diamond Paintings Coasters Kits Set with Holder 6Pcs Hummingbird Owl Art DIY Crafts Coasters for Adults Art Painting Kits for Women Beginners Diamond Craft Supplies
- Price
- £7.57
- Rating
- 4.3/5
- Reviews
- 43
- Age
- 11mo ago
Funvalley Surperfect Sea Glass Art Kit Sea Turtle Glass Art Kits for Adults DIY Resin Beach Art Kit Ocean Painting Kit Resin DIY Crafts Ocean Theme Art Frames Decoration (Turtle)
- Price
- £13.16
- Rating
- 3.8/5
- Reviews
- 20
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
32 falling
Sellers
45
Top-5 brand share
44%
Top 20: 86%
Top-5 click share
44%
Top 20: 83%
Open market
52%
- Cotswold Crafts By Emma20%
- Jeasona9%
- ZEROMX5%
- MAMUNU5%
- Funvalley Surperfect5%
- Vadaka4%
Demand
Craft Gifts for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.8×
Search terms
Top Craft Gifts for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- craft gifts for women42K/yr
- adult craft kits for women35K/yr
- craft kits for adults uk women17K/yr
- craft sets for women12K/yr
Reviews and returns
What reviews say buyers love and hate about Craft Gifts for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No written instructions
Instructions are VERY limited
Bad instructions
Expensive too
Not worth the price
Look more expensive than they were
The glue really does not hold
Glue doesn't work
Didn't stick
Very small thought it would be bigger
doesn't actually fit the coaster
doesn't seem to fit very well
Cant use
it can be a little fiddly at times
Hard to do
Love
Good quality socks
Good quality
Absolutely amazing loads of variety
Perfect gift idea
Great gift
A nice gift
Good price
Great value
well worth the money
clear instructions
Good instructions
Easy instructions
Beautiful and easy to build
Pretty design
Great project - enjoyed the construction
Return
0.8% Return rate 38% Fixable by listing
Very small thought it would be bigger
doesn't actually fit the coaster
doesn't seem to fit very well
misleading picture
main picture is a little misleading
Absolutely abysmal product
Ok quality a bit basic
Poor quality, contents to make item are nothing like in the photo
No written instructions
Instructions are VERY limited
Bad instructions
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Craft Gifts for Women questions
Answered from the same tracked data.