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Craft Box

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -17.0% this quarter, so Craft Box is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£71K/yr172K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
41%top-5 click share · 21 brands · 28 sellers

Flapen Score

Craft Box against its category

The dotted line is the Home & Garden average. Past it, Craft Box is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Craft Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Craft Box 172K times last year and spent an estimated £71K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
2.8%
Market size, estimated
£71Ka year
Peak month
December4.3× the quietest month
Top search term
craft box99K searches a year

02 · Price

A sale here is worth £14.81.

Listings sell for £14.81 on average, from £6.01 to £27.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.81 that is £0 to £1K a year per listing.

Average price
£14.81under the $15 to $100 sweet spot
Price range
£6.01–£27.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #263 within Storage & Organisation. It carries 946 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
5.4%
Average rank
#263in Storage & Organisation
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
946per listing
Listings tracked
44

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Craft Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

28

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

41%

Top 20: 77%

Open market

26%

  • obqo23%
  • ZEIZHUBN12%
  • abeec12%
  • Blue Squid11%
  • IGNPION9%
  • BNUZEIYI6%

Demand

Craft Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Craft Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • craft box99K/yr
  • craft box for kids31K/yr
  • craft boxes12K/yr
  • kids craft box12K/yr
  • arts and crafts box11K/yr
  • crafting box4K/yr
  • craft boxes for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Craft Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.18

Allot smaller than thought it would be

Small in size of the box

Too small

Quality-Overall14%−0.01

Gel pens are rubbish

Nothing here is premium quality

Poor Quality

Strength10%−0.04

Quite flimsy

Box is a bit flimsy

This is very flimsy and cheap, my top layer broke very easily

Value For Money8%+0.79

very expensive for what you get

I did find it quite pricey

Not worth the money

Functionality-Overall7%−0.08

surprisingly that didnt work either

not versatile

Scissor is not working after few cut

Love

Value For Money15%+0.79

Fantastic price

Worth it

Excellent value

Quality-Overall15%−0.01

Excellent product

Good variety

This is a basic quality box

Fun/Entertainment Experience13%+0.74

Keeps her engaged for ages

Fun little activities

Hours of fun

Storage Capacity8%+0.47

Compact storage

Great storage boxes

Great storage

Strength7%−0.04

a nice sturdy lid

Sturdy enough

Lovely, sturdy boxes

Return

0.8% Return rate 61% Fixable by listing

Size-Overall53%▆▆▇█▅▇

Allot smaller than thought it would be

Small in size of the box

Too small

Defective Material/Parts9%▆█▃▂▇▃
Value For Money6%▃█▃▁▅▄

very expensive for what you get

I did find it quite pricey

Not worth the money

Quality-Overall6%▇▅▄█▅▇

Gel pens are rubbish

Nothing here is premium quality

Poor Quality

Gifting Purpose5%▄▃▁▃██

FAQ

Common Craft Box questions

Answered from the same tracked data.