craft box
Worth a lookShows low returns (0.8%), but soft demand (-17.0% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good£14.81avg listing price — sweet spot $15–$100
Review moat
Good946.18avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good£6.01–£27.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£71K£71K/yr · 172K searches
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, craft box is a £71K/yr Amazon United Kingdom market (172K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
craft box market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £44K–£59K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #263
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 93%
- Out of stock
- 5.4%
- Avg brand age
- 33 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
28
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
41%
Top 20: 77%
Open market
26%
- obqo23%
- ZEIZHUBN12%
- abeec12%
- Blue Squid11%
- IGNPION9%
- BNUZEIYI6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Top craft box search terms
- craft box99K/yr
- craft box for kids31K/yr
- craft boxes12K/yr
- kids craft box12K/yr
- arts and crafts box11K/yr
- crafting box4K/yr
- craft boxes for kids3K/yr
Top craft box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
abeec Giant Craft Kit for Kids | 1000+ Piece Art & Craft Supplies Box | DIY Arts Set with Pom Poms Beads Stickers & More | Creative Activities for Boys & Girls | Gift for Ages 5+
abeec£11.494.4★2,665 rev
Blue Squid Arts & Crafts Box (Blue)- 2800+ pcs Deluxe Craft Supplies Box 2 Drawers 18 Compartments Sturdy Handle - Art Crafting Kit Birthday Gifts for Kids School Supply for Ages 4-12
Blue Squid£18.414.6★5,311 rev
obqo 3000+ Pcs Art and Craft Box for Kids Toddler Craft Set Included Pipe Cleaners Pom Poms Feather Folding Storage Box - All in One for Kids Craft Supplies (Pink)
obqo£17.034.6★389 rev
obqo 2500+ Pcs Art & Craft Box for Toddlers Craft Supplies Included - Pipe Cleaners Pom Poms Eyes Folding Storage Box - All in One for Kids Pink
obqo£13.914.5★123 rev
IGNPION 3 Layer Craft Stackable Storage Box 9-compartment Mulit Purpose Dividers Storage Container for Storing&Organising Toys Arts Crafts Stationery Sewing Fishing Tackle Haze Blue
IGNPION£14.984.4★148 rev
Newest
by launch dateBlue Squid Arts & Crafts Box (Blue)- 2800+ pcs Deluxe Craft Supplies Box 2 Drawers 18 Compartments Sturdy Handle - Art Crafting Kit Birthday Gifts for Kids School Supply for Ages 4-12
Blue Squid£18.415,311 rev
Drookaen AK Arts and Crafts Supplies for Kids 3000+Pcs DIY Craft Kits Ages 6-10 Educational Preschool and Homeschooling Arts Programs Children Craft Kits
Drookaen AK£18.2336 rev
Yekolau 3 Layer Craft Storage Box Plastic Multipurpose Storage Box with Compartments Tool Box Arts and Crafts Organiser Box with Handle for Sewing Makeup Nail Hair Accessories (Pink)
Yekolau£11.4439 rev
Arts and Crafts Supplies for Kids 3000+Pcs DIY Craft Kits Ages 6-10 Educational Preschool and Homeschooling Arts Programs Children Craft Kits Christmas Gifts in Portable 3 Layered Plastic Art Box
Drookaen AK£15.1036 rev
3000Pcs Craft Kits for Kids All in 1 Arts and Crafts Supplies for Kids 3-layered Craft Box with Pipe Cleaners DIY Crafting Homeschool Supply Toys Gifts for Girls & Boys Ages 4 5 6 7 8 9 10 11 12
ZEIZHUBN£13.56194 rev
Trending
90-day click momentumBlue Squid Arts & Crafts Box (Blue)- 2800+ pcs Deluxe Craft Supplies Box 2 Drawers 18 Compartments Sturdy Handle - Art Crafting Kit Birthday Gifts for Kids School Supply for Ages 4-12
Blue Squid£18.414.6★
ZEIZHUBN Arts and Crafts Supplies for Kids Crafts Kit with Pipe Cleaners DIY Crafts for Kids Art School Supplies Materials All in Crafting Box Craft Supply Set Gifts for Kid Girls Boys Age 4-8 8-12
ZEIZHUBN£14.344.2★
3000Pcs Craft Kits for Kids All in 1 Arts and Crafts Supplies for Kids 3-layered Craft Box with Pipe Cleaners DIY Crafting Homeschool Supply Toys Gifts for Girls & Boys Ages 4 5 6 7 8 9 10 11 12
ZEIZHUBN£13.564.4★
Arts and Crafts Supplies for Kids - 2000Pc Craft Kit with Pipe Cleaners DIY Craft Kit for Kids Art School Supply Materials Set All in Crafting Box Toys Gifts for Girls Boys Age 4 5 6 7 8 9 10 11 & 12
ZEIZHUBN£11.834.0★
Arts and Crafts Supplies for Kids 3000+Pcs DIY Craft Kits Ages 6-10 Educational Preschool and Homeschooling Arts Programs Children Craft Kits Christmas Gifts in Portable 3 Layered Plastic Art Box
Drookaen AK£15.104.6★
What buyers say about craft box
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic price”
“Excellent product”
“Keeps her engaged for ages”
“Compact storage”
“a nice sturdy lid”
“this seem just the fit”
“Brought as a gift”
“easy to use”
“Easy quick assembly”
“Exactly what I needed”
What buyers complain about
“Allot smaller than thought it would be”
“Gel pens are rubbish”
“Quite flimsy”
“very expensive for what you get”
“surprisingly that didnt work either”
“Glue not good”
“theres no reason for such shape to be included in an a childrens craft kit”
“Not happy with the storage box its to plastic won't lasted 5 minutes”
“I was worried when it came with instructions on how to out it together”
“not what are pictured”
Top return reasons
Common questions
- Is craft box profitable to sell on Amazon United Kingdom?
- The niche generates £71K/yr across 44 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the craft box niche?
- 21 brands and 28 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in craft box?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.8%.
- When does demand for craft box peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the craft box niche?
- Listings span £6.01–£27.84; the average listing price is £14.81 (sweet spot $15–$100). The average incumbent carries 946 reviews — the moat a new listing must climb.