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Craft Box

Craft Box shows low returns (0.8%), but soft demand (-17.0% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 18Growth 16Conversion 35Competition 74Returns 96Price range 59Avg price 73Brand share 62Review moat 64Quality gap 47
This niche Category average

Is Craft Box profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Craft Box is a £71K/yr Amazon United Kingdom market (172K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Craft Box: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.0% over the last 90 days and 2.8% of searches end in a purchase.

£71K

revenue / yr

Units sold / yr4K
Search volume / yr-17.0%172K
Conversion rate2.8%
Avg price£14.81

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers21 · 28
Top-5 product click share41%
Open market32%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 44 products

Sponsored placement93%
New entrants (1y)7· 2 succeeded
Avg rating4.5★
Avg reviews946

Top Craft Box products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

28

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

41%

Top 20: 77%

Open market

26%

  • obqo23%
  • ZEIZHUBN12%
  • abeec12%
  • Blue Squid11%
  • IGNPION9%
  • BNUZEIYI6%

Craft Box demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume172KCVR2.8%Products44Brands21Top 5 Brands68%OOS Rate5.4%Rating4.5★Reviews946Avg BSR#263
9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Top Craft Box search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • craft box99K/yr
  • craft box for kids31K/yr
  • craft boxes12K/yr
  • kids craft box12K/yr
  • arts and crafts box11K/yr
  • crafting box4K/yr
  • craft boxes for kids3K/yr

What reviews say buyers love and hate about Craft Box

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Value For Money15%

Fantastic price

Quality-Overall15%

Excellent product

Fun/Entertainment Experience13%

Keeps her engaged for ages

Storage Capacity8%

Compact storage

Strength7%

a nice sturdy lid

What buyers complain about

72% of reviews
Size-Overall22%

Allot smaller than thought it would be

Quality-Overall14%

Gel pens are rubbish

Strength10%

Quite flimsy

Value For Money8%

very expensive for what you get

Functionality-Overall7%

surprisingly that didnt work either

Craft Box return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
53%
2Defective Material/Parts
9%
3Value For Money
6%
4Quality-Overall
6%
5Gifting Purpose
5%

Common Craft Box questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Craft Box 50/100 on Amazon United Kingdom — Worth a look. The niche generates £71K/yr across 44 tracked products. 2 of 7 products launched in the last 360 days are still selling. Search demand moved -17.0% over the last 90 days.
Search demand for Craft Box on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 4.3× the quietest.