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Cowboy Party Decorations

Maybe

The top 5 brands take only 35% of clicks. But shoppers spend only $52K a year here, so Cowboy Party Decorations is a Maybe.

Flapen Score
64
64 / 100
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Market size
£52K/yr144K searches / yr
90-day growth
+53.4%search demand this quarter
Competition
28%top-5 click share · 56 brands · 86 sellers

Flapen Score

Cowboy Party Decorations against its category

The dotted line is the Home & Garden average. Past it, Cowboy Party Decorations is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cowboy Party Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cowboy Party Decorations 144K times last year and spent an estimated £52K. The top 5 brands take 35% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +53.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+53.4%
Conversion, latest week
4.5%
Market size, estimated
£52Ka year
Peak month
July3.9× the quietest month
Top search term
cowboy party decorations26K searches a year

02 · Price

A sale here is worth £7.99.

Listings sell for £7.99 on average, from £2.87 to £17.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £7.99 that is £0 to £799 a year per listing.

Average price
£7.99under the $15 to $100 sweet spot
Price range
£2.87–£17.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£799
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #803 within Party Supplies. It carries 165 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
13.8%
Average rank
#803in Party Supplies
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
165per listing
Listings tracked
70

04 · Newcomers

Amazon counts 0 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Cowboy Party Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

56 falling

Sellers

86

Top-5 brand share

35%

Top 20: 74%

Top-5 click share

28%

Top 20: 65%

Open market

61%

  • FSADASY16%
  • SKIRUP7%
  • pinkblume5%
  • Tranbath4%
  • HENBRANDT4%
  • SHATCHI3%

Demand

Cowboy Party Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.9×

Search terms

Top Cowboy Party Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cowboy party decorations26K/yr
  • cowboy decorations18K/yr
  • western party decorations19K/yr
  • country and western party decorations16K/yr
  • cowboy party15K/yr
  • cowboy themed party decorations11K/yr
  • wild west party decorations11K/yr
  • rodeo party decorations7K/yr
  • cowboy decor8K/yr
  • cowboy party games6K/yr

Reviews and returns

What reviews say buyers love and hate about Cowboy Party Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength20%−0.10

It's so flimsy

Bit flimsy

Value For Money15%−0.06

Not worth it

Poor value

Waste of money

Quality-Overall15%+3.13

Absolute garbage

Absolutely rubbish

Image Focus10%−0.02

A bit blurry

Inflation/Deflation10%−0.03

Rings also didnt inflate well

Love

Quality-Overall30%+3.13

Great quality

Fantastic quality large makes any party look classy would highly recommend

Its made from high quality card

Advertised Vs Actual Product13%−0.03

As advertised

it does the job

As described

Size-Overall11%+0.76

I think the size is great

As described very happy with the size

its big enough to work as a proper backdrop for photos

Value For Money5%−0.06

Good Price

Great value for money

Great value for money

Gifting Purpose5%−0.06

Cute novelty gift

Great for the price, fun decorations

Return

0.7% Return rate 26% Fixable by listing

Quality-Overall18%█▃▂▂▃▂

Absolute garbage

Absolutely rubbish

Size-Overall18%▁▁█▆▃▅
Material Quality13%█▁▇▁▇▁
Thin8%▁▄▁▁▅█
Inflation/Deflation7%▁▃▁▆█▁

Rings also didnt inflate well

FAQ

Common Cowboy Party Decorations questions

Answered from the same tracked data.