Coway Air Purifier
FailThe top 5 products take 100% of clicks, so Coway Air Purifier is a Fail.
- Flapen Score
- 37 / 100Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 5137
- Market size
- £219K/yr55K searches / yr
- 90-day growth
- -13.2%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 2 sellers
Flapen Score
Coway Air Purifier against its category
The dotted line is the Home & Garden average. Past it, Coway Air Purifier is stronger. Inside it, weaker.
Market
The Coway Air Purifier market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Coway Air Purifier 55K times last year and spent an estimated £219K. One brand takes every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £219K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- -13.2%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £219Ka year
- Top search term
- coway air purifier31K searches a year
02 · Price
A sale here is worth £162.89.
Listings sell for £162.89 on average, from £83.41 to £222.22. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 250 to 500 of them. At £162.89 that is £41K to £81K a year per listing.
- Average price
- £162.89above the $15 to $100 sweet spot
- Price range
- £83.41–£222.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £41K–£81K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 25.0% of listings are out of stock. The average listing ranks #169 within Heating, Cooling & Air Quality. It carries 307 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 0%
- Out of stock, average day
- 25.0%
- Average rank
- #169in Heating, Cooling & Air Quality
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 307per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Coway Air Purifier products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
COWAY Air Purifier for Bedroom Home HEPA Filter Sleep Mode AIRMEGA 100
- Price
- £83.41
- Rating
- 4.4/5
- Reviews
- 452
- Age
- 2y ago
COWAY Powerful HEPA Air Purifier for Pets Allergies MegaJet AIRMEGA JET
- Price
- £183.04
- Rating
- 4.2/5
- Reviews
- 433
- Age
- 5y ago
COWAY Air Purifier for Large Rooms CADR 713m/h Cleans 297m in 1 hour HEPA Filter for Smoke Allergies Pet Dander Odours PM10 Sensor Energy Saving Mode AIRMEGA 350 White
- Price
- £222.22
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 1y ago
Trending
90-day click momentumCOWAY Air Purifier for Large Rooms CADR 713m/h Cleans 297m in 1 hour HEPA Filter for Smoke Allergies Pet Dander Odours PM10 Sensor Energy Saving Mode AIRMEGA 350 White
- Price
- £222.22
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 1y ago
COWAY Air Purifier for Bedroom Home HEPA Filter Sleep Mode AIRMEGA 100
- Price
- £83.41
- Rating
- 4.4/5
- Reviews
- 452
- Age
- 2y ago
COWAY Powerful HEPA Air Purifier for Pets Allergies MegaJet AIRMEGA JET
- Price
- £183.04
- Rating
- 4.2/5
- Reviews
- 433
- Age
- 5y ago
Newest
by launch dateCOWAY Air Purifier for Large Rooms CADR 713m/h Cleans 297m in 1 hour HEPA Filter for Smoke Allergies Pet Dander Odours PM10 Sensor Energy Saving Mode AIRMEGA 350 White
- Price
- £222.22
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 1y ago
COWAY Air Purifier for Bedroom Home HEPA Filter Sleep Mode AIRMEGA 100
- Price
- £83.41
- Rating
- 4.4/5
- Reviews
- 452
- Age
- 2y ago
COWAY Powerful HEPA Air Purifier for Pets Allergies MegaJet AIRMEGA JET
- Price
- £183.04
- Rating
- 4.2/5
- Reviews
- 433
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Coway100%
Demand
Coway Air Purifier search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6× · 10 of 12 months tracked
Search terms
Top Coway Air Purifier search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coway air purifier31K/yr
- coway airmega10K/yr
- coway7K/yr
- coway airmega ap-1512hh(w) true hepa purifier with air quality monitoring auto timer filter indicator and eco mode 16.8 x 18.3 x 9.7 white7K/yr
- coway airmega 100 air purifier426/yr
Reviews and returns
What reviews say buyers love and hate about Coway Air Purifier
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It's like a horrible burnt plastic smell and not something you would expect from a new machine and new filters
Nothing in the filter do not know if that is normal
now it's time to replace the filter it has become useless
then it broke
Did not last a year
Just stopped working, wont even turn on
Was not cheap so have to keep trying
Paid all that money
as soon as I turned it on the chemical smell was unbearable
Awful smell from machine/filters
It's like a horrible burnt plastic smell and not something you would expect from a new machine and new filters
Just stopped working, wont even turn on
Love
Amazing product
Absolutely brilliant, bought mine 4 years ago and that was the best purchase ever
Top air purifier
I am a fan of air purifiers mainly due to the dust pickup as I live by a road which causes me flat to become dusty in one day if I don't have the air purifier on
The automatic mode is also very good
Very easy to use
Excellent— Removes bad smells
Return
0.0% Return rate 38% Fixable by listing
as soon as I turned it on the chemical smell was unbearable
Awful smell from machine/filters
It's like a horrible burnt plastic smell and not something you would expect from a new machine and new filters
Was not cheap so have to keep trying
Paid all that money
Just stopped working, wont even turn on
It's like a horrible burnt plastic smell and not something you would expect from a new machine and new filters
Nothing in the filter do not know if that is normal
now it's time to replace the filter it has become useless
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coway Air Purifier questions
Answered from the same tracked data.