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Coverless Duvet King Size

Maybe

Products sell for $23.74 on average, inside the sweet spot. But buyers convert on only 1.1% of searches, so Coverless Duvet King Size is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£151K/yr588K searches / yr
90-day growth
+24.7%search demand this quarter
Competition
32%top-5 click share · 18 brands · 23 sellers

Flapen Score

Coverless Duvet King Size against its category

The dotted line is the Home & Garden average. Past it, Coverless Duvet King Size is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coverless Duvet King Size market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coverless Duvet King Size 588K times last year and spent an estimated £151K. The top 5 brands take 68% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 588K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.

Searches, last 12 months
588K
Growth, 90 days vs prior 90
+24.7%
Conversion, latest week
1.1%
Market size, estimated
£151Ka year
Peak month
July1.8× the quietest month
Top search term
coverless duvet king size485K searches a year

02 · Price

A sale here is worth £23.74.

Listings sell for £23.74 on average, from £11.70 to £53.73. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £23.74 that is £0 to £2K a year per listing.

Average price
£23.74inside the $15 to $100 sweet spot
Price range
£11.70–£53.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #77 within Home Textiles. It carries 6,506 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
73%
Out of stock, average day
10.3%
Average rank
#77in Home Textiles
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,506per listing
Listings tracked
59

04 · Newcomers

Amazon counts 4 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
4Amazon's first-year sales bar
Average brand age
45 months

Products

Top Coverless Duvet King Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£5K£9K£14K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

23

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

32%

Top 20: 68%

Open market

24%

  • Exclusivo Mezcla18%
  • Utopia Bedding14%
  • Aisbo13%
  • Whale Flotilla12%
  • HIG10%
  • RUIKASI8%

Demand

Coverless Duvet King Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Coverless Duvet King Size

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness13%−0.09

Be better if it was slightly thicker

The fabric might be slightly too thin

Not as thick as I thought

Quality-Overall10%+1.28

Quality control should have never sent it out

Poor quality

Cheap Price - Cheaply Made

Material Quality7%−0.07

Very thin material

Nasty material

Material not to good

Size-Overall6%−0.07

Its not fit for purpose

we bought a larger size than needed as most are just smaller than advertised

Ok. Little too big for a king size and just ok

Color6%

Colour not accurate

Not happy at all I know it always says the colour can look different etc

color was much darker than photo

Love

Quality-Overall23%+1.28

Really nice quality light

Great quality cover

Brilliant quality

Warmth12%+0.88

provides just the right amount of warmth

keeps you super warm

Lovely and warm

Value For Money7%

Value for Money

Good value for money

Good price

Soft Feel7%

Very soft material

silky smooth

So soft

Comfort-Overall7%+0.45

Light weight and comfortable

comfortable to sleep with

Comfortable, cool bedding

Return

1.1% Return rate 52% Fixable by listing

Color21%▆▆▅█▄▆

Colour not accurate

Not happy at all I know it always says the colour can look different etc

color was much darker than photo

Size-Overall20%▅▇▆▇█▆

Its not fit for purpose

we bought a larger size than needed as most are just smaller than advertised

Ok. Little too big for a king size and just ok

Thin11%▅█▄▄▄▆

Extremely thin

Very disappointed not the same as the picture very thin plus when washed all the inside separated waist of money

feels thin and the size isn't a great fit

Material Quality11%▇▅█▇▆▇

Very thin material

Nasty material

Material not to good

Quality-Overall10%▇▅▅▇█▆

Quality control should have never sent it out

Poor quality

Cheap Price - Cheaply Made

FAQ

Common Coverless Duvet King Size questions

Answered from the same tracked data.