Coverless Duvet
MaybeReturns run at only 0.6% of orders. But buyers convert on only 1.2% of searches, so Coverless Duvet is a Maybe.
- Flapen Score
- 63 / 100Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 5163
- Market size
- £550K/yr2.4M searches / yr
- 90-day growth
- +25.9%search demand this quarter
- Competition
- 22%top-5 click share · 16 brands · 20 sellers
Flapen Score
Coverless Duvet against its category
The dotted line is the Home & Garden average. Past it, Coverless Duvet is stronger. Inside it, weaker.
Market
The Coverless Duvet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Coverless Duvet 2.4M times last year and spent an estimated £550K. The top 5 brands take 67% of clicks. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £550K a year.
- Searches, last 12 months
- 2.4M
- Growth, 90 days vs prior 90
- +25.9%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £550Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- coverless duvet double572K searches a year
02 · Price
A sale here is worth £19.40.
Listings sell for £19.40 on average, from £9.29 to £35.90. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £19.40 that is £5K to £10K a year per listing.
- Average price
- £19.40inside the $15 to $100 sweet spot
- Price range
- £9.29–£35.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£10K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #60 within Home Textiles. It carries 12,362 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 63%
- Out of stock, average day
- 2.8%
- Average rank
- #60in Home Textiles
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12,362per listing
- Listings tracked
- 78
04 · Newcomers
Amazon counts 7 of last year's 19 launches as successful.
19 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 19
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Coverless Duvet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Utopia Bedding Coverless Double Duvet 10.5 Tog Box Stitched Design Grey
- Price
- £13.59
- Rating
- 4.5/5
- Reviews
- 81,539
- Age
- 7y ago

Amazon Basics Reversible Coverless Duvet Machine Washable Bedding Quilt 140 x 200 cm Grey/Black
- Price
- £10.48
- Rating
- 4.3/5
- Reviews
- 12,223
- Age
- 9y ago

Utopia Bedding Coverless Double Duvet 4.5 Tog Lightweight Summer Grey
- Price
- £12.43
- Rating
- 4.6/5
- Reviews
- 45,974
- Age
- 6y ago

Exclusivo Mezcla Coverless Queen Size Duvet Set 7.5 Tog Flower Pattern
- Price
- £22.28
- Rating
- 4.2/5
- Reviews
- 1,917
- Age
- 4y ago

Amazon Basics Reversible Coverless Duvet Single Machine Washable Bedding Quilt 135 x 200 cm Navy/Sky Blue
- Price
- £10.17
- Rating
- 4.3/5
- Reviews
- 12,223
- Age
- 9y ago
Trending
90-day click momentum
RUIKASI Coverless Duvet Double 4.5 Tog - Summer Reversible Comforter with 2 Pillowcases 200x200cm Quilt Lightweight and Cosy 150GSM Filling Grey and Light Gray
- Price
- £21.19
- Rating
- 4.5/5
- Reviews
- 269
- Age
- 9mo ago

Aisbo Coverless Duvet Double 4.5 Tog - 200 x 200cm Sage Green Summer Duvet Cosy and Lightweight Quilt Reversible Comforter with 2 Pillowcases Green/Beige
- Price
- £23.80
- Rating
- 4.4/5
- Reviews
- 524
- Age
- 1y ago

Utopia Bedding Coverless King Size Duvet 10.5 Tog Box Stitched Design Sage Green
- Price
- £14.23
- Rating
- 4.5/5
- Reviews
- 81,540
- Age
- 3y ago

Utopia Bedding Coverless Double Duvet 4.5 Tog Lightweight Summer Light Grey
- Price
- £12.11
- Rating
- 4.6/5
- Reviews
- 45,974
- Age
- 3y ago

Aisbo Coverless Duvet Double Size 10.5 Tog - 200x 200cm Light Gray Duvet with 2 Pillowcases Soft Lightweight Comforter Set for All Seasons
- Price
- £22.63
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 9mo ago
Newest
by launch date
Silentnight Summer Breeze Coverless Duvet - Seersucker 2.5 Tog Summer Lightweight Double Duvet Quilt Reversible - Includes Matching Pillowcase - Machine Washable - Sage & Cream - Double
- Price
- £17.54
- Rating
- 4.5/5
- Reviews
- 529
- Age
- 6mo ago

RUIKASI Coverless Duvet Double 4.5 Tog - Summer Reversible Comforter with 2 Pillowcases 200x200cm Quilt Lightweight and Cosy 150GSM Filling Grey and Light Gray
- Price
- £21.19
- Rating
- 4.5/5
- Reviews
- 269
- Age
- 9mo ago

Aisbo Coverless Duvet Double Size 10.5 Tog - 200x 200cm Light Gray Duvet with 2 Pillowcases Soft Lightweight Comforter Set for All Seasons
- Price
- £22.63
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 9mo ago

HIG 2 Pieces Plum Reversible Coverless Duvet 10.5 Tog - Single
- Price
- £22.69
- Rating
- 4.4/5
- Reviews
- 3,642
- Age
- 1y ago

Aisbo Coverless Duvet Double 4.5 Tog - 200 x 200cm Sage Green Summer Duvet Cosy and Lightweight Quilt Reversible Comforter with 2 Pillowcases Green/Beige
- Price
- £23.80
- Rating
- 4.4/5
- Reviews
- 524
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
16 falling
Sellers
20
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
22%
Top 20: 55%
Open market
25%
- Utopia Bedding27%
- Whale Flotilla11%
- Aisbo10%
- Silentnight10%
- Exclusivo Mezcla9%
- Amazon Basics8%
Demand
Coverless Duvet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Coverless Duvet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coverless duvet double572K/yr
- coverless duvet king size485K/yr
- coverless duvet498K/yr
- coverless duvet single297K/yr
- coverless duvet super king size104K/yr
- coverless duvet king size 4.5 tog40K/yr
- coverless duvet double 4.5 tog29K/yr
- single coverless duvet51K/yr
- comforter70K/yr
- 4.5 tog coverless duvet23K/yr
Reviews and returns
What reviews say buyers love and hate about Coverless Duvet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it needs to be thicker
Too thick
not as thick as i thought
Not well made
Not great quality
Cheap Price - Cheaply Made
Colour different than advertised
just a bit darker than I was thinking it would be
Wrong colour sent and quite thin
Its not fit for purpose
Just a tad too big for my bed
Too small
Looks can be deceiving
Definitely not as described
Nothing like the picture
Love
Great quality cover
The quality is quite good i chose white
Brilliant quality
Keeps them warm
Extra warmth
Lovely and warm
Good for the Price
Value for Money
Excellent value
Light weight and comfortable
comfortable to sleep with
This is a lovely comforter fits my bed perfectly
silky smooth
Lovely and soft
Very soft material
Return
0.6% Return rate 45% Fixable by listing
Its not fit for purpose
Just a tad too big for my bed
Too small
Not well made
Not great quality
Cheap Price - Cheaply Made
Colour different than advertised
just a bit darker than I was thinking it would be
Wrong colour sent and quite thin
The material is a bit thin
Material not to good
material feels cheap
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coverless Duvet questions
Answered from the same tracked data.









