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Coup

Fail

The top 5 brands take 100% of clicks, so Coup is a Fail.

Flapen Score
27
27 / 100
Ranks 5,644 of 5,777 Home & Garden niches · −24 vs the category median of 51
Market size
£32K/yr77K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
87%top-5 click share · 4 brands · 18 sellers

Flapen Score

Coup against its category

The dotted line is the Home & Garden average. Past it, Coup is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coup 77K times last year and spent an estimated £32K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
3.6%
Market size, estimated
£32Ka year
Peak month
December2.7× the quietest month
Top search term
coup59K searches a year

02 · Price

A sale here is worth £11.54.

Listings sell for £11.54 on average, from £8.71 to £13.46. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £11.54 that is £3K to £6K a year per listing.

Average price
£11.54under the $15 to $100 sweet spot
Price range
£8.71–£13.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 39.2% of listings are out of stock. The average listing ranks #672 within Party Supplies. It carries 4,216 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
39.2%
Average rank
#672in Party Supplies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,216per listing
Listings tracked
7

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Coup products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£14K£19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

4 rising

Sellers

18

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

87%

Top 20: 100%

Open market

0%

  • Indie Boards and Cards51%
  • WFKKMEQ25%
  • FCXVXCL13%
  • Rzspher12%

Demand

Coup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.7×

Search terms

Top Coup search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • coup59K/yr
  • coup game12K/yr
  • coup card game6K/yr

Reviews and returns

What reviews say buyers love and hate about Coup

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Fun/Entertainment Experience”
33%of negative reviews mention “Color”
0.3%of orders come back
“The cards little bit faded”
A buyer, on “Color”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Coup questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data