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Coup

Fail

The top 5 brands take 100% of clicks, so Coup is a Fail.

Flapen Score
27
27 / 100
Ranks 5,644 of 5,777 Home & Garden niches · −24 vs the category median of 51
Market size
£32K/yr77K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
87%top-5 click share · 4 brands · 18 sellers

Flapen Score

Coup against its category

The dotted line is the Home & Garden average. Past it, Coup is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coup 77K times last year and spent an estimated £32K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
3.6%
Market size, estimated
£32Ka year
Peak month
December2.7× the quietest month
Top search term
coup59K searches a year

02 · Price

A sale here is worth £11.54.

Listings sell for £11.54 on average, from £8.71 to £13.46. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £11.54 that is £3K to £6K a year per listing.

Average price
£11.54under the $15 to $100 sweet spot
Price range
£8.71–£13.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 39.2% of listings are out of stock. The average listing ranks #672 within Party Supplies. It carries 4,216 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
39.2%
Average rank
#672in Party Supplies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,216per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Coup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£14K£19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

4 rising

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Indie Boards and Cards51%
  • WFKKMEQ25%
  • FCXVXCL13%
  • Rzspher12%

Demand

Coup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.7×

Search terms

Top Coup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coup59K/yr
  • coup game12K/yr
  • coup card game6K/yr

Reviews and returns

What reviews say buyers love and hate about Coup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color33%−0.12

The cards little bit faded

The colours are faded a bit

Love

Fun/Entertainment Experience36%+0.50

Fun game

Very enjoyable indeed

This is a great little game to play with friends

Quality-Overall19%−0.08

The quality of the cards is great

the cards quality was much better there

Trivia Games17%+2.30

Exceptionally good game of strategy and bluff

Ease Of Use8%+1.05

it is very easy to do

Design-Overall8%+1.05

artwork is nice

Return

0.3% Return rate 25% Fixable by listing

Advertised Vs Actual Product25%▁█▁▁▁▁
Quality-Overall25%▁▁▁▁▁█
Print Quality25%▁▁▁█▁▁
Functionality-Overall25%▁█▁▁▁▁

FAQ

Common Coup questions

Answered from the same tracked data.