coup
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Okay£11.54avg listing price — sweet spot $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,215.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad£32K£32K/yr · 77K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£8.71–£13.46cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, coup is a £32K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 27/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
coup market data
- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- £29K–£35K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #672
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 39.2%
- Avg brand age
- 64 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Indie Boards and Cards51%
- WFKKMEQ25%
- FCXVXCL13%
- Rzspher12%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -5.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.7×
Top coup search terms
- coup59K/yr
- coup game12K/yr
- coup card game6K/yr
Top coup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Indie Boards and Cards Coup Card Game Multicolored Ages 14+ 2-6 Players 15 Minute Playing Time
Indie Boards and Cards£13.464.7★14,751 rev
WFKKMEQ Coup Card Game Game from the world of The Resistance 2-6 Players 15 Min Fun Bluffing Family Games Party strategy Card Games for adults and kids 14 years and older
WFKKMEQ£12.824.5★2 rev
Rzspher The Fast Fun Bluffing Party Game For 2-6 Players. Perfect for Family Game Night With Your Teens Or Friends for Card Game Board Game Edition Cooperative Board Game
Rzspher£8.710.0★0 rev
WFKKMEQ Coup Reform Card Game Coup Reform Card Fun Bluffing Party Game for 2-6 Players 15 Min Card Games Family Games Perfect for Parties Game Night with Your 14+ Teens or Friends
WFKKMEQ£12.790.0★0 rev
Indie Board & Cards IBCCOR2 Coup Reformation 2nd Edition Expansion Card Game Multicolor 3.18 x 10.16 x 15.24 cm
Indie Boards and Cards£10.484.7★14,751 rev
Newest
by launch dateWFKKMEQ Coup Reform Card Game Coup Reform Card Fun Bluffing Party Game for 2-6 Players 15 Min Card Games Family Games Perfect for Parties Game Night with Your 14+ Teens or Friends
WFKKMEQ£12.790 rev
FCXVXCL Coup Card Game Fun Bluffing Party Game for 2-6 Players 15 Minute Playing Time for Kids and Adults Ages 14+
FCXVXCL£10.670 rev
WFKKMEQ Coup Card Game Game from the world of The Resistance 2-6 Players 15 Min Fun Bluffing Family Games Party strategy Card Games for adults and kids 14 years and older
WFKKMEQ£12.822 rev
Rzspher The Fast Fun Bluffing Party Game For 2-6 Players. Perfect for Family Game Night With Your Teens Or Friends for Card Game Board Game Edition Cooperative Board Game
Rzspher£8.710 rev
FCXVXCL Coup Card Game Fun Bluffing Party Game for 2-6 Players15 Minute Playing Time Party Game for Kids and Adults Ages 14+
FCXVXCL£11.866 rev
Trending
90-day click momentumFCXVXCL Coup Card Game Fun Bluffing Party Game for 2-6 Players 15 Minute Playing Time for Kids and Adults Ages 14+
FCXVXCL£10.670.0★
WFKKMEQ Coup Reform Card Game Coup Reform Card Fun Bluffing Party Game for 2-6 Players 15 Min Card Games Family Games Perfect for Parties Game Night with Your 14+ Teens or Friends
WFKKMEQ£12.790.0★
Rzspher The Fast Fun Bluffing Party Game For 2-6 Players. Perfect for Family Game Night With Your Teens Or Friends for Card Game Board Game Edition Cooperative Board Game
Rzspher£8.710.0★
WFKKMEQ Coup Card Game Game from the world of The Resistance 2-6 Players 15 Min Fun Bluffing Family Games Party strategy Card Games for adults and kids 14 years and older
WFKKMEQ£12.824.5★
Indie Boards and Cards Coup Card Game Multicolored Ages 14+ 2-6 Players 15 Minute Playing Time
Indie Boards and Cards£13.464.7★
What buyers say about coup
What buyers praise and complain about, mined from review topics.What buyers love
“Fun game”
“The quality of the cards is great”
“Exceptionally good game of strategy and bluff”
“it is very easy to do”
“artwork is nice”
What buyers complain about
“The cards little bit faded”
Top return reasons
Common questions
- Is coup profitable to sell on Amazon United Kingdom?
- The niche generates £32K/yr across 7 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Skip it (27/100).
- How competitive is the coup niche?
- 4 brands and 18 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in coup?
- Top complaints mined from reviews: Color. The return rate is 0.3%.
- When does demand for coup peak?
- Demand peaks in Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the coup niche?
- Listings span £8.71–£13.46; the average listing price is £11.54 (sweet spot $15–$100). The average incumbent carries 4,216 reviews — the moat a new listing must climb.