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Couch Caddy

Fail

Shoppers spend an estimated $18K a year here, so Couch Caddy is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£18K/yr78K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
35%top-5 click share · 36 brands · 62 sellers

Flapen Score

Couch Caddy against its category

The dotted line is the Home & Garden average. Past it, Couch Caddy is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Couch Caddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Couch Caddy 78K times last year and spent an estimated £18K. The top 5 brands take 49% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
1.3%
Market size, estimated
£18Ka year
Top search term
couch caddy20K searches a year

02 · Price

A sale here is worth £17.92.

Listings sell for £17.92 on average, from £5.77 to £36.94. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £17.92 that is £0 to £2K a year per listing.

Average price
£17.92inside the $15 to $100 sweet spot
Price range
£5.77–£36.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #143 within Racks & Holders. It carries 710 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
19.5%
Average rank
#143in Racks & Holders
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
710per listing
Listings tracked
45

04 · Newcomers

1 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top Couch Caddy products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£550£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

36 rising

Sellers

62

Est. top-5 brand share

49%

Top 20: 88%

Est. top-5 click share

35%

Top 20: 75%

Open market

46%

  • Heyife16%
  • Forzaddik12%
  • TabCouchCaddy8%
  • TwentyNext6%
  • mikamax6%
  • HIT PRODUCTS6%

Demand

Couch Caddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 5.6× · 8 of 12 months tracked

Search terms

Top Couch Caddy search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • couch caddy20K/yr
  • sofa cup holder12K/yr
  • sofa caddy13K/yr
  • couch cup holder10K/yr
  • sofa cup holder tray6K/yr
  • sofa drink holder5K/yr
  • couch cup holder tray5K/yr
  • couch console6K/yr
  • couch caddy with non spill cup holder565/yr

Reviews and returns

What reviews say buyers love and hate about Couch Caddy

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Quality-Overall”
2.7%of orders come back
“Poor Quality”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Couch Caddy questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data