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Couch Caddy

Fail

Shoppers spend only $18K a year here, so Couch Caddy is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£18K/yr78K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
35%top-5 click share · 36 brands · 62 sellers

Flapen Score

Couch Caddy against its category

The dotted line is the Home & Garden average. Past it, Couch Caddy is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Couch Caddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Couch Caddy 78K times last year and spent an estimated £18K. The top 5 brands take 49% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
1.3%
Market size, estimated
£18Ka year
Top search term
couch caddy20K searches a year

02 · Price

A sale here is worth £17.92.

Listings sell for £17.92 on average, from £5.77 to £36.94. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £17.92 that is £0 to £2K a year per listing.

Average price
£17.92inside the $15 to $100 sweet spot
Price range
£5.77–£36.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #143 within Racks & Holders. It carries 710 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
19.5%
Average rank
#143in Racks & Holders
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
710per listing
Listings tracked
45

04 · Newcomers

Amazon counts 1 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top Couch Caddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£550£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

36 rising

Sellers

62

Top-5 brand share

49%

Top 20: 88%

Top-5 click share

35%

Top 20: 75%

Open market

46%

  • Heyife16%
  • Forzaddik12%
  • TabCouchCaddy8%
  • TwentyNext6%
  • mikamax6%
  • HIT PRODUCTS6%

Demand

Couch Caddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 5.6× · 8 of 12 months tracked

Search terms

Top Couch Caddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • couch caddy20K/yr
  • sofa cup holder12K/yr
  • sofa caddy13K/yr
  • couch cup holder10K/yr
  • sofa cup holder tray6K/yr
  • sofa drink holder5K/yr
  • couch cup holder tray5K/yr
  • couch console6K/yr
  • couch caddy with non spill cup holder565/yr

Reviews and returns

What reviews say buyers love and hate about Couch Caddy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall11%+0.41

Poor Quality

Garbage unless

Not as good i thoght

Strength10%+0.36

the mug holder is to soft and flimsy

Flimsy

Its not very sturdy I certainly wouldnt put a cup on it

Material Quality7%−0.10

didnt like the rubbery stuff

The material is floppy, limp & without substance

Ok. Not to my liking too plasticity

Size-Overall6%+0.16

then this won't fit

Didnt fit my chair

Didbt fit my chair it was too big

Functionality-Overall5%−0.05

it didn't work

Drops off

The phone holder is not very functional

Love

Quality-Overall21%+0.41

Great smooth quality

Good quality

It is well made and looks good

Strength10%+0.36

It's a very handy caddy, it's sturdy and as plenty of storage pockets

sturdy

The tray is pretty sturdy

Advertised Vs Actual Product9%+0.49

looks like the image

Just what I needed

Exactly as described

Size-Overall9%+0.16

Fits nicely

Easy to fit

it matches my settee lovely

Ease Of Use7%+0.59

Great, useful and handy

easy to move around with the handle

handy

Return

2.7% Return rate 67% Fixable by listing

Size-Overall47%▅▆▇▅▇█

then this won't fit

Didnt fit my chair

Didbt fit my chair it was too big

Color6%▅▂▃▄█▂
Material Quality5%█▇▆▃▃▄

didnt like the rubbery stuff

The material is floppy, limp & without substance

Ok. Not to my liking too plasticity

Strength4%▆█▆▂▁▄

the mug holder is to soft and flimsy

Flimsy

Its not very sturdy I certainly wouldnt put a cup on it

Quality-Overall4%▄▆▃▁█▂

Poor Quality

Garbage unless

Not as good i thoght

FAQ

Common Couch Caddy questions

Answered from the same tracked data.