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Cotton Yarn

Fail

Demand is soft, at -24.5% this quarter, so Cotton Yarn is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£69K/yr732K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
25%top-5 click share · 30 brands · 53 sellers

Flapen Score

Cotton Yarn against its category

The dotted line is the Home & Garden average. Past it, Cotton Yarn is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cotton Yarn market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cotton Yarn 732K times last year and spent an estimated £69K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 732K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
732K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
1.1%
Market size, estimated
£69Ka year
Peak month
January2.8× the quietest month
Top search term
cotton yarn165K searches a year

02 · Price

A sale here is worth £8.33.

Listings sell for £8.33 on average, from £1.75 to £33.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £8.33 that is £0 to £833 a year per listing.

Average price
£8.33under the $15 to $100 sweet spot
Price range
£1.75–£33.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£833
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #228 within Art & Craft Supplies. It carries 1,740 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
91%
Out of stock, average day
6.3%
Average rank
#228in Art & Craft Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,740per listing
Listings tracked
80

04 · Newcomers

Amazon counts 0 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Cotton Yarn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

53

Top-5 brand share

72%

Top 20: 96%

Top-5 click share

25%

Top 20: 58%

Open market

24%

  • Utopia Crafts45%
  • Hello Yarn12%
  • ilauke7%
  • Reessy4%
  • Emu4%
  • Renyiz3%

Demand

Cotton Yarn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25Black Friday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Cotton Yarn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cotton yarn165K/yr
  • chunky yarn305K/yr
  • cotton yarn for crochet73K/yr
  • thick yarn39K/yr
  • amigurumi yarn27K/yr
  • cotton crochet yarn18K/yr
  • chunky yarn for crochet34K/yr
  • crochet yarn chunky18K/yr
  • crochet yarn cotton9K/yr
  • crochet cotton yarn9K/yr

Reviews and returns

What reviews say buyers love and hate about Cotton Yarn

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.08

The each one is too short

too small

Too short

Thickness15%−0.12

seems thicker than 4 ply

not great as it isn't very thick

Thinner than expected

Quality-Overall12%+0.98

Poor quality, breaks repeatedly

the quality is different

Bad quality

Advertised Vs Actual Product9%−0.07

Not as advertised

False advertisement

Completely misleading

Color5%+0.51

Inaccurate colour

Not really true black

I wish there were more colours to choose from

Love

Color22%+0.51

the colors are cute

Beautiful colours

Gorgeous colours

Quality-Overall19%+0.98

Amazing quality

These balls are great quality

Its a good quality set

Soft Feel11%

Smooth texture

Nice cotton, feels soft

Feels soft

Value For Money10%+0.64

Good for the price

Value for your money

Excellent value

Material Quality5%+0.58

The 60% cotton, 40% acrylic yarn is soft, smooth, and easy to work with, making it great for amigurumi, socks, or blankets

Lovely cotton

Good quality yarn

Return

0.8% Return rate 51% Fixable by listing

Color22%▆▆█▅▇▆

Inaccurate colour

Not really true black

I wish there were more colours to choose from

Thin16%▇▅▆▆▆█
Size-Overall15%▇▅▆█▆▆

The each one is too short

too small

Too short

Material Quality12%▅█▅█▆▄
Advertised Vs Actual Product9%▇█▆▄▃▆

Not as advertised

False advertisement

Completely misleading

FAQ

Common Cotton Yarn questions

Answered from the same tracked data.