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Cotton Yarn

Fail

Demand is soft, at -24.5% this quarter, so Cotton Yarn is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£69K/yr732K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
25%top-5 click share · 30 brands · 53 sellers

Flapen Score

Cotton Yarn against its category

The dotted line is the Home & Garden average. Past it, Cotton Yarn is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cotton Yarn market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cotton Yarn 732K times last year and spent an estimated £69K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 732K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
732K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
1.1%
Market size, estimated
£69Ka year
Peak month
January2.8× the quietest month
Top search term
cotton yarn165K searches a year

02 · Price

A sale here is worth £8.33.

Listings sell for £8.33 on average, from £1.75 to £33.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £8.33 that is £0 to £833 a year per listing.

Average price
£8.33under the $15 to $100 sweet spot
Price range
£1.75–£33.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£833
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #228 within Art & Craft Supplies. It carries 1,740 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
91%
Out of stock, average day
6.3%
Average rank
#228in Art & Craft Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,740per listing
Listings tracked
80

04 · Newcomers

0 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Cotton Yarn products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

53

Est. top-5 brand share

72%

Top 20: 96%

Est. top-5 click share

25%

Top 20: 58%

Open market

24%

  • Utopia Crafts45%
  • Hello Yarn12%
  • ilauke7%
  • Reessy4%
  • Emu4%
  • Renyiz3%

Demand

Cotton Yarn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25Black Friday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Cotton Yarn search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cotton yarn165K/yr
  • chunky yarn305K/yr
  • cotton yarn for crochet73K/yr
  • thick yarn39K/yr
  • amigurumi yarn27K/yr
  • cotton crochet yarn18K/yr
  • chunky yarn for crochet34K/yr
  • crochet yarn chunky18K/yr
  • crochet yarn cotton9K/yr
  • crochet cotton yarn9K/yr

Reviews and returns

What reviews say buyers love and hate about Cotton Yarn

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Color”
15%of negative reviews mention “Size-Overall”
0.8%of orders come back
“The each one is too short”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cotton Yarn questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data