Cotton Pillow Cases 4 Pack

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months

120K

Growth, 90 days vs prior 90

-13.4%

Conversion, latest week

4.8%

Market size, estimated

£50Ka year

Top search term

large pillow cases47K searches a year

Listings sell for £8.65 on average, from £4.16 to £20.01. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £8.65 that is £0 to £865 a year per listing.

Average price

£8.65under the $15 to $100 sweet spot

Price range

£4.16–£20.01

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£865

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #90 within Home Textiles. It carries 6,809 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

87%

Out of stock, average day

15.5%

Average rank

#90in Home Textiles

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,809per listing

Listings tracked

46

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

57 months