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Costa Coffee Cup

Fail

Buyers convert on only 0.7% of searches, so Costa Coffee Cup is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£48K/yr228K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
56%top-5 click share · 10 brands · 36 sellers

Flapen Score

Costa Coffee Cup against its category

The dotted line is the Home & Garden average. Past it, Costa Coffee Cup is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Costa Coffee Cup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Costa Coffee Cup 228K times last year and spent an estimated £48K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
228K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
0.7%
Market size, estimated
£48Ka year
Peak month
December4.3× the quietest month
Top search term
costa coffee cup84K searches a year

02 · Price

A sale here is worth £28.98.

Listings sell for £28.98 on average, from £7.61 to £341.39. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £28.98 that is £0 to £3K a year per listing.

Average price
£28.98inside the $15 to $100 sweet spot
Price range
£7.61–£341.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #1,436 within Vacuum Flasks. It carries 2,827 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
67%
Out of stock, average day
19.4%
Average rank
#1,436in Vacuum Flasks
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,827per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Costa Coffee Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

36

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

10%

  • Costa Coffee21%
  • Generic19%
  • Kimm & Miller19%
  • CiderPressMugs13%
  • Giftme12%
  • Contigo7%
  • Open — no brand owns it (4 brands, 10%)

Demand

Costa Coffee Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Costa Coffee Cup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • costa coffee cup84K/yr
  • costa cup29K/yr
  • costa travel mug21K/yr
  • costa coffee cups15K/yr
  • costa coffee travel mug22K/yr
  • costa cups10K/yr
  • costa reusable cup9K/yr
  • costa mug12K/yr
  • costa coffee mug10K/yr
  • costa travel cup5K/yr

Reviews and returns

What reviews say buyers love and hate about Costa Coffee Cup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof32%

It leaks

Leaks badly

Not leakproof

Durability12%−0.10

Broke after less than 1 month

Only had it a few weeks

Won't last forever

Heating9%−0.08

Doesn't keep hot as advertised

Doesn't hold heat well

doesn't retain heat well

Quality-Overall8%+1.06

the control quality needs to be better

Cheap looking

Bad quality

Value For Money4%+0.38

Very expensive

Overpriced rubbish

Really over priced for what you get

Love

Leak-Proof22%

Totally leak proof

Does not leak

No leaks

Quality-Overall18%+1.06

Quality mug

Good quality and durable travel mug

Good quality

Value For Money6%+0.38

Good price

great value for money

good value for money

Temperature Retention5%+0.57

Keeps the coffee hot

Keeps hot drinks hot for over an hour which is great

keeps his drinks warm for hours

Size-Overall5%+0.19

Good size

Easy to fit lid

the size is perfect for on the go travel

Return

1.1% Return rate 37% Fixable by listing

Leak-Proof29%█▆▄▅▄▄

It leaks

Leaks badly

Not leakproof

Size-Overall22%▄▃▇▇█▅

It is slightly wider at the bottom than my previous one

too wide to fit in van cup holder

Color7%▁▃▃▇▇█
Quality-Overall4%▁▆▁▃█▆

the control quality needs to be better

Cheap looking

Bad quality

Functionality-Overall4%▁▃▁▂▂█

FAQ

Common Costa Coffee Cup questions

Answered from the same tracked data.