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Costa Coffee Cup

weak search conversion (0.7%) — Costa Coffee Cup doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 12Growth 13Conversion 9Competition 48Returns 93Price range 25Avg price 95Brand share 37Review moat 37Quality gap 62
This niche Category average

Is Costa Coffee Cup profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Costa Coffee Cup is a £48K/yr Amazon United Kingdom market (228K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Costa Coffee Cup: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.9% over the last 90 days and 0.7% of searches end in a purchase.

£48K

revenue / yr

Units sold / yr1K
Search volume / yr-23.9%228K
Conversion rate0.7%
Avg price£28.98

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers10 · 36
Top-5 product click share56%
Open market17%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement38%
New entrants (1y)2· 1 succeeded
Avg rating4.4★
Avg reviews2,827

Top Costa Coffee Cup products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£10K£14K£19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

36

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

10%

  • Costa Coffee21%
  • Generic19%
  • Kimm & Miller19%
  • CiderPressMugs13%
  • Giftme12%
  • Contigo7%
  • Open — no brand owns it (4 brands, 10%)

Costa Coffee Cup demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume228KCVR0.7%Products21Brands10Top 5 Brands83%OOS Rate19.4%Rating4.4★Reviews2,827Avg BSR#1,436
15K10KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Top Costa Coffee Cup search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • costa coffee cup84K/yr
  • costa cup29K/yr
  • costa travel mug21K/yr
  • costa coffee cups15K/yr
  • costa coffee travel mug22K/yr
  • costa cups10K/yr
  • costa reusable cup9K/yr
  • costa mug12K/yr
  • costa coffee mug10K/yr
  • costa travel cup5K/yr

What reviews say buyers love and hate about Costa Coffee Cup

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Leak-Proof22%

Totally leak proof

Quality-Overall18%

Quality mug

Value For Money6%

Good price

Temperature Retention5%

Keeps the coffee hot

Size-Overall5%

Good size

What buyers complain about

74% of reviews
Leak-Proof32%

It leaks

Durability12%

Broke after less than 1 month

Heating9%

Doesn't keep hot as advertised

Quality-Overall8%

the control quality needs to be better

Value For Money4%

Very expensive

Costa Coffee Cup return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
29%
2Size-Overall
22%
3Color
7%
4Quality-Overall
4%
5Functionality-Overall
4%

Common Costa Coffee Cup questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Costa Coffee Cup 39/100 on Amazon United Kingdom — Skip it. The niche generates £48K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -23.9% over the last 90 days.
Search demand for Costa Coffee Cup on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 4.3× the quietest.