coronation mug
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible91.75avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+13.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.05avg listing price — sweet spot $15–$100
Market size
Bad£2K£2K/yr · 4K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.61–£9.99cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, coronation mug is a £2K/yr Amazon United Kingdom market (4K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
coronation mug market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- £705–£2K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #5,273
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 50%
- Out of stock
- 11.5%
- Avg brand age
- 53 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- The Leonardo Collection47%
- Lesser & Pavey24%
- Puckator16%
- Gift Base13%
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +13.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Top coronation mug search terms
- king charles mug2K/yr
- king charles coronation mug434/yr
- king charles 3rd mug399/yr
- coronation mug202/yr
- coronation mugs king charles208/yr
- coronation mugs95/yr
- coronation mug 202328/yr
- kings coronation mug65/yr
- king charles coronation mugs29/yr
- coronation china17/yr
Top coronation mug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lesser & Pavey Charles III Coronation Mug | His Majesty King Commemorative Mug Gift | British Designed Coffee Mug | Limited Edition Royal Mug for Tea & Coffee - Royal Heritage
The Leonardo Collection£4.614.7★21 rev
Lesser & Pavey King Charles III Coronation Mug Boxed Gold red white (LP18220)
Lesser & Pavey£5.934.4★170 rev
Puckator King Charles III Ceramic Head Shaped Tea Coffee Mug - Funny Home Accessories - Cute Gifts for Girlfriend - Large Mugs for Men Women Hot Drinks - Cute Cups Presents Secret Santa Gift Cup Set
Puckator£7.675.0★4 rev
King Charles III 2023 10oz Mug Cup Kings Coronation Commemorative Gift His Majesty 6th May 2023
Gift Base£9.994.5★172 rev
Newest
by launch datePuckator King Charles III Ceramic Head Shaped Tea Coffee Mug - Funny Home Accessories - Cute Gifts for Girlfriend - Large Mugs for Men Women Hot Drinks - Cute Cups Presents Secret Santa Gift Cup Set
Puckator£7.674 rev
Lesser & Pavey Charles III Coronation Mug | His Majesty King Commemorative Mug Gift | British Designed Coffee Mug | Limited Edition Royal Mug for Tea & Coffee - Royal Heritage
The Leonardo Collection£4.6121 rev
Lesser & Pavey King Charles III Coronation Mug Boxed Gold red white (LP18220)
Lesser & Pavey£5.93170 rev
King Charles III 2023 10oz Mug Cup Kings Coronation Commemorative Gift His Majesty 6th May 2023
Gift Base£9.99172 rev
Trending
90-day click momentumLesser & Pavey King Charles III Coronation Mug Boxed Gold red white (LP18220)
Lesser & Pavey£5.934.4★
Puckator King Charles III Ceramic Head Shaped Tea Coffee Mug - Funny Home Accessories - Cute Gifts for Girlfriend - Large Mugs for Men Women Hot Drinks - Cute Cups Presents Secret Santa Gift Cup Set
Puckator£7.675.0★
Lesser & Pavey Charles III Coronation Mug | His Majesty King Commemorative Mug Gift | British Designed Coffee Mug | Limited Edition Royal Mug for Tea & Coffee - Royal Heritage
The Leonardo Collection£4.614.7★
King Charles III 2023 10oz Mug Cup Kings Coronation Commemorative Gift His Majesty 6th May 2023
Gift Base£9.994.5★
What buyers say about coronation mug
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
Top return reasons
Common questions
- Is coronation mug profitable to sell on Amazon United Kingdom?
- The niche generates £2K/yr across 4 tracked products. 90-day search growth is +13.2%. Flapen's verdict: Skip it (32/100).
- How competitive is the coronation mug niche?
- 4 brands and 20 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- When does demand for coronation mug peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the coronation mug niche?
- Listings span £4.61–£9.99; the average listing price is £7.05 (sweet spot $15–$100). The average incumbent carries 92 reviews — the moat a new listing must climb.