How competitive is the Coronation Mug niche on Amazon United Kingdom?

4 brands and 20 sellers compete in Coronation Mug on Amazon United Kingdom. The top 5 Coronation Mug products take 100% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Coronation Mug niche?

Coronation Mug sells for £7.05 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.61–£9.99. The average incumbent carries 92 reviews — the moat a new listing must climb.

Coronation Mug

a concentrated shelf (top 5 take 100% of clicks) — Coronation Mug doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Coronation Mug profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coronation Mug is a £2K/yr Amazon United Kingdom market (4K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.

Coronation Mug: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +13.2% over the last 90 days and 7.4% of searches end in a purchase.

£2K

revenue / yr

Units sold / yr250

Search volume / yr+13.2%4K

Conversion rate7.4%

Avg price£7.05

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 20

Top-5 product click share100%

Open market0%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 4 products

Top Coronation Mug products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Lesser & Pavey Charles III Coronation Mug | His Majesty King Commemorative Mug Gift | British Designed Coffee Mug | Limited Edition Royal Mug for Tea & Coffee - Royal Heritage

Price: £4.61
Rating: 4.7/5
Reviews: 21
Age: 3y ago

Lesser & Pavey King Charles III Coronation Mug Boxed Gold red white (LP18220)

Price: £5.93
Rating: 4.4/5
Reviews: 170
Age: 3y ago

Puckator King Charles III Ceramic Head Shaped Tea Coffee Mug - Funny Home Accessories - Cute Gifts for Girlfriend - Large Mugs for Men Women Hot Drinks - Cute Cups Presents Secret Santa Gift Cup Set

Price: £7.67
Rating: 5.0/5
Reviews: 4
Age: 2y ago

King Charles III 2023 10oz Mug Cup Kings Coronation Commemorative Gift His Majesty 6th May 2023

Price: £9.99
Rating: 4.5/5
Reviews: 172
Age: 3y ago

Newest

by launch date

Puckator King Charles III Ceramic Head Shaped Tea Coffee Mug - Funny Home Accessories - Cute Gifts for Girlfriend - Large Mugs for Men Women Hot Drinks - Cute Cups Presents Secret Santa Gift Cup Set

Price: £7.67
Rating: 5.0/5
Reviews: 4
Age: 2y ago

Lesser & Pavey Charles III Coronation Mug | His Majesty King Commemorative Mug Gift | British Designed Coffee Mug | Limited Edition Royal Mug for Tea & Coffee - Royal Heritage

Price: £4.61
Rating: 4.7/5
Reviews: 21
Age: 3y ago

Lesser & Pavey King Charles III Coronation Mug Boxed Gold red white (LP18220)

Price: £5.93
Rating: 4.4/5
Reviews: 170
Age: 3y ago

King Charles III 2023 10oz Mug Cup Kings Coronation Commemorative Gift His Majesty 6th May 2023

Price: £9.99
Rating: 4.5/5
Reviews: 172
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

The Leonardo Collection47%
Lesser & Pavey24%
Puckator16%
Gift Base13%

Coronation Mug demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4KCVR7.4%Products4Brands4Top 5 Brands100%OOS Rate11.5%Rating4.7★Reviews92Avg BSR#5,273

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Top Coronation Mug search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

king charles mug2K/yr +2.4%5.8% conv.
king charles coronation mug434/yr +9.9%2.3% conv.
king charles 3rd mug399/yr -44.4%5.0% conv.
coronation mug202/yr +11.4%0.0% conv.
coronation mugs king charles208/yr +82.3%0.0% conv.
coronation mugs95/yr +180.0%0.0% conv.
coronation mug 202328/yr +0.0%0.0% conv.
kings coronation mug65/yr +7.7%0.0% conv.
king charles coronation mugs29/yr +600.0%0.0% conv.
coronation china17/yr +0.0%0.0% conv.

What reviews say buyers love and hate about Coronation Mug

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Value For Money100%

“Good price”

Coronation Mug return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall

100%

Common Coronation Mug questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coronation Mug 32/100 on Amazon United Kingdom — Skip it. The niche generates £2K/yr across 4 tracked products. Search demand moved +13.2% over the last 90 days.