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Coronation Mug

Fail

The top 5 products take 100% of clicks, so Coronation Mug is a Fail.

Flapen Score
32
32 / 100
Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 51
Market size
£2K/yr4K searches / yr
90-day growth
+13.2%search demand this quarter
Competition
100%top-5 click share · 4 brands · 20 sellers

Flapen Score

Coronation Mug against its category

The dotted line is the Home & Garden average. Past it, Coronation Mug is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coronation Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coronation Mug 4K times last year and spent an estimated £2K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
+13.2%
Conversion, latest week
7.4%
Market size, estimated
£2Ka year
Peak month
December3.4× the quietest month
Top search term
king charles mug2K searches a year

02 · Price

A sale here is worth £7.05.

Listings sell for £7.05 on average, from £4.61 to £9.99. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £7.05 that is £0 to £705 a year per listing.

Average price
£7.05under the $15 to $100 sweet spot
Price range
£4.61–£9.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£705
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #5,273 within Glassware. It carries 92 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
50%
Out of stock, average day
11.5%
Average rank
#5,273in Glassware
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
92per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Coronation Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£311£623£934£1K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • The Leonardo Collection47%
  • Lesser & Pavey24%
  • Puckator16%
  • Gift Base13%

Demand

Coronation Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Coronation Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • king charles mug2K/yr
  • king charles coronation mug434/yr
  • king charles 3rd mug399/yr
  • coronation mug202/yr
  • coronation mugs king charles208/yr
  • coronation mugs95/yr
  • coronation mug 202328/yr
  • kings coronation mug65/yr
  • king charles coronation mugs29/yr
  • coronation china17/yr

Reviews and returns

What reviews say buyers love and hate about Coronation Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Value For Money100%+4.90

Good price

Return

0.1% Return rate 0% Fixable by listing

Quality-Overall100%▁▁█▁▁▁

FAQ

Common Coronation Mug questions

Answered from the same tracked data.