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Corona Chest of Drawers

Fail

The top 5 brands take 98% of clicks, so Corona Chest of Drawers is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£36K/yr34K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
48%top-5 click share · 7 brands · 11 sellers

Flapen Score

Corona Chest of Drawers against its category

The dotted line is the Home & Garden average. Past it, Corona Chest of Drawers is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Corona Chest of Drawers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Corona Chest of Drawers 34K times last year and spent an estimated £36K. The top 5 brands take 98% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
1.0%
Market size, estimated
£36Ka year
Top search term
corona chest of drawers18K searches a year

02 · Price

A sale here is worth £110.50.

Listings sell for £110.50 on average, from £43.50 to £310.20. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £110.50 that is £0 to £11K a year per listing.

Average price
£110.50above the $15 to $100 sweet spot
Price range
£43.50–£310.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #401 within Furniture. It carries 242 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
57%
Out of stock, average day
4.5%
Average rank
#401in Furniture
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
242per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Corona Chest of Drawers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

11

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

1%

  • Mews38%
  • Vida Designs29%
  • Mercers Furniture26%
  • Mercers Furniture Trade3%
  • Seconique2%
  • Amazon Basics1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Corona Chest of Drawers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.8× · 9 of 12 months tracked

Search terms

Top Corona Chest of Drawers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • corona chest of drawers18K/yr
  • corona bedroom furniture10K/yr
  • corona drawers5K/yr

Reviews and returns

What reviews say buyers love and hate about Corona Chest of Drawers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation26%+0.43

Difficult to build

Difficult to put together

Assembly instructions are just bad

Wood Quality10%−0.33

Bent wood

Very poor Quality - wood split

Some of the wood was bent, disappointed

Quality-Overall9%−0.05

Garbage

Not Great Quality

Not the improvement in quality i was expecting

Size-Overall7%−0.12

Nothing fits together

One door is too small

Was just a bit smaller than expected

Defective Material/Parts4%−0.09

Item came with incorrect parts

missing parts

Love

Assembly/Installation20%+0.43

Easy to put together

Put together well

Easy to Assemble

Quality-Overall15%−0.05

Good quality and easy to put together

Good quality

Overall look is nice, seem to be good quality and durable, size of drawers is good

Value For Money14%+0.83

worth it

Good value

Good value for money

Strength7%+1.09

It's very sturdy

Absolutely beautiful piece of furniture very sturdy easy to assemble looks great plenty of draw space

Love this wardrobe very sturdy

Instructions/User Manual/Troubleshooting4%−0.03

The instructions were clear

The instructions were straightforward

Simple instructions

Return

1.6% Return rate 27% Fixable by listing

Defective Material/Parts30%▄▄█▄▂▃

Item came with incorrect parts

missing parts

Size-Overall24%█▇▄▁▆▇

Nothing fits together

One door is too small

Was just a bit smaller than expected

Wood Quality12%█▃▁▇▄▃

Bent wood

Very poor Quality - wood split

Some of the wood was bent, disappointed

Quality-Overall7%▁▇▁▇█▂

Garbage

Not Great Quality

Not the improvement in quality i was expecting

Assembly/Installation6%▁▄▅▄▂█

Difficult to build

Difficult to put together

Assembly instructions are just bad

FAQ

Common Corona Chest of Drawers questions

Answered from the same tracked data.