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Corks

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $63K a year here, so Corks is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£63K/yr87K searches / yr
90-day growth
+7.0%search demand this quarter
Competition
52%top-5 click share · 26 brands · 36 sellers

Flapen Score

Corks against its category

The dotted line is the Home & Garden average. Past it, Corks is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Corks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Corks 87K times last year and spent an estimated £63K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
+7.0%
Conversion, latest week
10.7%
Market size, estimated
£63Ka year
Peak month
December1.9× the quietest month
Top search term
corks49K searches a year

02 · Price

A sale here is worth £6.73.

Listings sell for £6.73 on average, from £3.07 to £21.30. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.73 that is £2K to £3K a year per listing.

Average price
£6.73under the $15 to $100 sweet spot
Price range
£3.07–£21.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #31 within Party Supplies. It carries 729 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
96%
Out of stock, average day
8.9%
Average rank
#31in Party Supplies
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
729per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Corks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

26 rising

Sellers

36

Top-5 brand share

55%

Top 20: 93%

Top-5 click share

52%

Top 20: 91%

Open market

41%

  • jeufun21%
  • Lawei13%
  • Mozeat Lens11%
  • FORETOGO5%
  • Lyntrioris5%
  • Young's Inc4%

Demand

Corks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Corks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • corks49K/yr
  • wine corks18K/yr
  • bottle corks7K/yr
  • wine cork6K/yr
  • wine bottle corks5K/yr
  • bottle cork3K/yr

Reviews and returns

What reviews say buyers love and hate about Corks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.15

the size seems to be an issue

were far too wide

smaller than expected

Quality-Overall25%−0.02

Feel like the shoe quality is very poor

Low quality - unusable

Poor quality

Ease Of Use12%−0.12

Had trouble getting them in the bottles

Difficult to remove in one piece too

Advertised Vs Actual Product11%+2.39

do not look like the pictures at all

NOT as advertised

Smaller than advertised

Leak-Proof6%

These leak

Within a short time these corks were leaking

Love

Quality-Overall25%−0.02

Good quality Cork many thanks

Excellent product

Good quality and value

Advertised Vs Actual Product24%+2.39

Just what I needed

Do the job

exactly as described

Value For Money12%+1.00

Definitely worth buying

Great value

And they are at a great price they have lasted for many years

Comfort-Overall6%+0.14

So comfortable

Comfy

There are so comfortable

Ease Of Use5%−0.12

It's really simple

very easy to pick up

So easy to play

Return

0.7% Return rate 79% Fixable by listing

Size-Overall44%▄██▅▆▅

the size seems to be an issue

were far too wide

smaller than expected

Color14%▁▁▁█▃█

the colour also looked cheap

Feet Fit6%▁▁▁▅▃█
Width6%▁▁▁█▇▆
Comfort-Overall5%▁▁▁█▆█

FAQ

Common Corks questions

Answered from the same tracked data.