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Cork Roll

Maybe

The average product has only 124 reviews. But shoppers spend only $32K a year here, so Cork Roll is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£32K/yr54K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
29%top-5 click share · 37 brands · 47 sellers

Flapen Score

Cork Roll against its category

The dotted line is the Home & Garden average. Past it, Cork Roll is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cork Roll market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cork Roll 54K times last year and spent an estimated £32K. The top 5 brands take 64% of clicks. Demand peaks in Jan. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
3.9%
Market size, estimated
£32Ka year
Peak month
January1.7× the quietest month
Top search term
cork sheet21K searches a year

02 · Price

A sale here is worth £15.24.

Listings sell for £15.24 on average, from £3.08 to £69.61. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.24 that is £0 to £2K a year per listing.

Average price
£15.24inside the $15 to $100 sweet spot
Price range
£3.08–£69.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #2,417 within Art & Craft Supplies. It carries 124 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
91%
Out of stock, average day
6.4%
Average rank
#2,417in Art & Craft Supplies
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
124per listing
Listings tracked
58

04 · Newcomers

Amazon counts 0 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Cork Roll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£645£1K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

37 rising

Sellers

47

Top-5 brand share

64%

Top 20: 90%

Top-5 click share

29%

Top 20: 66%

Open market

33%

  • SPD UK31%
  • Okydoky16%
  • BENECREAT9%
  • Algeos4%
  • origreen4%
  • Go4Cork3%

Demand

Cork Roll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Cork Roll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cork sheet21K/yr
  • cork roll17K/yr
  • cork sheets8K/yr
  • cork board roll3K/yr
  • cork underlay3K/yr
  • roll of cork board2K/yr

Reviews and returns

What reviews say buyers love and hate about Cork Roll

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness19%+0.19

About as thick as tissue paper

It's thick

Little bit thinner than expected

Size-Overall18%−0.22

Not big enough

Pins too long

Not happy about misleading size

Durability14%−0.26

Started cracking as soon as I un-rolled it

It has already started to peel away from the surface too after leaving it overnight

Keep falling

Adhesion/Stickiness14%−0.02

The adhesive is near to useless

Very difficult to stick

Not self adhesive

Advertised Vs Actual Product11%+0.76

The advert is misleading because it clearly states the boards are 30cm x 30cm

Not happy about misleading size

Not as pictured

Love

Quality-Overall22%−0.01

Good quality

Good quality cork roll

Excellent quality cork sheets

Advertised Vs Actual Product14%+0.76

Does the job

Just what I needed for the job

Job done

Adhesion/Stickiness14%−0.02

Good adhesion

easy to stick

the adhesive is great too

Ease Of Use11%+1.59

Easy to use

easy to cut

still very easy to work with for my projects

Value For Money10%+1.35

Value for money

Good value

great value for the price

Return

1.1% Return rate 40% Fixable by listing

Size-Overall34%▇▄█▆▄▃

Not big enough

Pins too long

Not happy about misleading size

Thin29%▆█▅▇▇█
Thickness8%▁▄▁█▄▆

About as thick as tissue paper

It's thick

Little bit thinner than expected

Adhesion/Stickiness5%▁▁▃▄█▁

The adhesive is near to useless

Very difficult to stick

Not self adhesive

Strength4%▁█▁▃▁▁

FAQ

Common Cork Roll questions

Answered from the same tracked data.