Is cork placemats profitable to sell on Amazon United Kingdom?

The niche generates £57K/yr across 50 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the cork placemats niche?

30 brands and 95 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in cork placemats?

Top complaints mined from reviews: Quality-Overall, Thickness, Durability. The return rate is 1.2%.

When does demand for cork placemats peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the cork placemats niche?

Listings span £3.39–£23.90; the average listing price is £12.19 (sweet spot $15–$100). The average incumbent carries 634 reviews — the moat a new listing must climb.

cork placemats

Worth a look

Shows low returns (1.2%), but soft demand (-28.8% this quarter) keeps it on the watch list.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Brand share

Great56%

top-5 brand share — no brand owns this niche

Review moat

Good633.88

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.19

avg listing price — sweet spot $15–$100

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Price range

Okay£3.39–£23.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£57K

£57K/yr · 134K searches

Growth

Bad-28.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, cork placemats is a £57K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

cork placemats market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £49K–£61K; units × avg price
Conversion rate: 3.5%
Avg BSR: #347
Page quality: 0%
Prime: 82%
Sponsored: 62%
Out of stock: 2.7%
Avg brand age: 39 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

56%

Top 20: 94%

Top-5 click share

32%

Top 20: 74%

Open market

40%

T&G23%
apollo THE HOUSEWARES BRAND12%
Pimpernel10%
YöL5%
WUWEOT5%
Genumix5%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -28.8% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top cork placemats search terms

cork placemats52K/yr -37.2%2.2% conv.
cork backed placemats17K/yr -2.7%0.8% conv.
cork mats16K/yr -7.1%5.0% conv.
cork backed table placemats17K/yr -49.7%0.5% conv.
cork mat9K/yr -15.0%2.7% conv.
cork table mats9K/yr -25.9%3.0% conv.
cork placemats set of 610K/yr -34.5%2.5% conv.
cork place mats5K/yr -20.0%4.4% conv.

All search terms

Top cork placemats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

T&G Rectangular Table Mats in Cork 28 x 20 x 0.6 cm Set of 6

T&G£8.484.4★288 rev

apollo THE HOUSEWARES BRAND Cork Rectangle Table Mats Thick Non-Slip Surface Protectors Set of 6 Corkboards for Hot Pans Pots Dishes Coffee Tea Kettles Plants Heat Resistant Trivet 28x20cm

apollo THE HOUSEWARES BRAND£11.224.6★2,113 rev

Set of 2 Cork hot pot stands Size 200x200x9mm

T&G£3.394.5★299 rev

YöL Set of 8 Eucalyptus Placemats Dinner Plate Bowl Table Protection Cork Backing Surface Protectors Non-Slip Worktop Saver

YöL£10.664.3★50 rev

WUWEOT 18 Pack Cork Plant Coasters 4/6/8 Inch Round Plant Mat Bulk 0.2 Thick Soft Cork Trivet for Garden Courtyard Pot Mat Indoor Outdoor and DIY Craft Project

WUWEOT£12.074.7★54 rev

Newest

by launch date

Maison & White Flying Home Placemats Set of 4 Cork Backed Birds & Floral Design Rectangular Heat-Resistant Multicoloured 29 x 21.5 cm

Maison & White£7.4410 rev

4mo ago

Cork Trivet Set of 6 - 19cm Round Extra Thick 10mm Cork Mats for Hot Pots and Pans Heat Resistant Coasters with Smooth Beveled Edges to Protect Kitchen Worktops and Tables Natural Cork Placemats

Sayudar£10.370 rev

5mo ago

6 Pack Natural Cork Coasters Round Drink Coasters for Coffee Table

EXINBEICHUAN£3.656 rev

8mo ago

Flintronic Heat Trivet 3PCS 18cm Cork Trivet 5mm Thick Round Cork Coaster

flintronic£4.746,825 rev

1y ago

Cork Trivets for Kitchen Worktops Heat Resistant Mats for Hot Pans and Pots Non Slip Table Placemats and Coasters for Pot Holders Dishes Pans 19cm Set of 4

Genumix£11.43113 rev

1y ago

What buyers say about cork placemats

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall35%

“Decent quality”

Advertised Vs Actual Product13%

“As advertised”

Value For Money10%

“Good price”

Design-Overall8%

“Beautiful design”

Color7%

“Colours are lovely”

Thickness4%

“Good thickness of mat”

Ease Of Use3%

“Lovely and practical”

Durability2%

“Good quality and durable”

Ease Of Cleaning1%

“Easy to clean”

Size-Overall1%

“These are a good size”

What buyers complain about

Quality-Overall25%

“Really disappointed with the quality of these placemats”

Thickness15%

“Quite thin”

Durability12%

“It started to curl up after one day”

Size-Overall7%

“Larger than my old ones”

Water Resistance6%

“not waterproof”

Shape/Style4%

“I. e. not flat”

Balance/Stability4%

“Wobbly placemats”

Design-Overall2%

“These mats are very poorly constructed”

Value For Money2%

“in my opinion they are not worth bothering about even at that price”

Storage Capacity2%

“I couldn't find space in my bathroom to store it”

Top return reasons

Size-Overall36%

Color18%

Quality-Overall9%

Thin9%

Advertised Vs Actual Product7%

Strength4%

Defective Material/Parts3%

Thickness2%

Compatibility-Overall2%

Material Quality2%

Common questions

Is cork placemats profitable to sell on Amazon United Kingdom?: The niche generates £57K/yr across 50 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the cork placemats niche?: 30 brands and 95 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in cork placemats?: Top complaints mined from reviews: Quality-Overall, Thickness, Durability. The return rate is 1.2%.
When does demand for cork placemats peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the cork placemats niche?: Listings span £3.39–£23.90; the average listing price is £12.19 (sweet spot $15–$100). The average incumbent carries 634 reviews — the moat a new listing must climb.