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Cork Placemats

Cork Placemats shows low returns (1.2%), but soft demand (-28.8% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 14Growth 11Conversion 44Competition 83Returns 91Price range 43Avg price 52Brand share 79Review moat 72Quality gap 42
This niche Category average

Is Cork Placemats profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cork Placemats is a £57K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 50/100.

Cork Placemats: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -28.8% over the last 90 days and 3.5% of searches end in a purchase.

£57K

revenue / yr

Units sold / yr5K
Search volume / yr-28.8%134K
Conversion rate3.5%
Avg price£12.19

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers30 · 95
Top-5 product click share32%
Open market44%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 50 products

Sponsored placement62%
New entrants (1y)6· 0 succeeded
Avg rating4.5★
Avg reviews634

Top Cork Placemats products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

30 falling

Sellers

95

Top-5 brand share

56%

Top 20: 94%

Top-5 click share

32%

Top 20: 74%

Open market

40%

  • T&G23%
  • apollo THE HOUSEWARES BRAND12%
  • Pimpernel10%
  • YöL5%
  • WUWEOT5%
  • Genumix5%

Cork Placemats demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume134KCVR3.5%Products50Brands30Top 5 Brands56%OOS Rate2.7%Rating4.5★Reviews634Avg BSR#347
5K3KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Top Cork Placemats search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cork placemats52K/yr
  • cork backed placemats17K/yr
  • cork mats16K/yr
  • cork backed table placemats17K/yr
  • cork mat9K/yr
  • cork table mats9K/yr
  • cork placemats set of 610K/yr
  • cork place mats5K/yr

What reviews say buyers love and hate about Cork Placemats

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall35%

Decent quality

Advertised Vs Actual Product13%

As advertised

Value For Money10%

Good price

Design-Overall8%

Beautiful design

Color7%

Colours are lovely

What buyers complain about

78% of reviews
Quality-Overall25%

Really disappointed with the quality of these placemats

Thickness15%

Quite thin

Durability12%

It started to curl up after one day

Size-Overall7%

Larger than my old ones

Water Resistance6%

not waterproof

Cork Placemats return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Color
18%
3Quality-Overall
9%
4Thin
9%
5Advertised Vs Actual Product
7%

Common Cork Placemats questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cork Placemats 50/100 on Amazon United Kingdom — Worth a look. The niche generates £57K/yr across 50 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -28.8% over the last 90 days.
Search demand for Cork Placemats on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 2.4× the quietest.