Skip to content

Cork Placemats

Maybe

Returns run at only 1.2% of orders. But demand is soft, at -28.8% this quarter, so Cork Placemats is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£57K/yr134K searches / yr
90-day growth
-28.8%search demand this quarter
Competition
32%top-5 click share · 30 brands · 95 sellers

Flapen Score

Cork Placemats against its category

The dotted line is the Home & Garden average. Past it, Cork Placemats is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cork Placemats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cork Placemats 134K times last year and spent an estimated £57K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
3.5%
Market size, estimated
£57Ka year
Peak month
December2.4× the quietest month
Top search term
cork placemats52K searches a year

02 · Price

A sale here is worth £12.19.

Listings sell for £12.19 on average, from £3.39 to £23.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.19 that is £0 to £1K a year per listing.

Average price
£12.19under the $15 to $100 sweet spot
Price range
£3.39–£23.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #347 within Barware. It carries 634 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
82%
Out of stock, average day
2.7%
Average rank
#347in Barware
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
634per listing
Listings tracked
50

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Cork Placemats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

30 falling

Sellers

95

Top-5 brand share

56%

Top 20: 94%

Top-5 click share

32%

Top 20: 74%

Open market

40%

  • T&G23%
  • apollo THE HOUSEWARES BRAND12%
  • Pimpernel10%
  • YöL5%
  • WUWEOT5%
  • Genumix5%

Demand

Cork Placemats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Cork Placemats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cork placemats52K/yr
  • cork backed placemats17K/yr
  • cork mats16K/yr
  • cork backed table placemats17K/yr
  • cork mat9K/yr
  • cork table mats9K/yr
  • cork placemats set of 610K/yr
  • cork place mats5K/yr

Reviews and returns

What reviews say buyers love and hate about Cork Placemats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%+1.93

Really disappointed with the quality of these placemats

Cheap quality

Poor quality

Thickness15%−0.05

Quite thin

Thinner than the old version

Thinner than my old mats

Durability12%−0.11

It started to curl up after one day

will not last long

torn after just 10 days of use

Size-Overall7%−0.03

Larger than my old ones

Small

sadly too small

Water Resistance6%−0.03

not waterproof

after a small spillage the coaster soaked up the water

Love

Quality-Overall35%+1.93

Decent quality

Good quality place mats

Decent quality placemats, as described

Advertised Vs Actual Product13%+1.53

As advertised

Exactly as described

Just what I needed

Value For Money10%+0.37

Good price

Inexpensive too

Excellent value

Design-Overall8%−0.03

Beautiful design

Pretty design place mats

Very complimentary n artistic

Color7%+0.43

Colours are lovely

Lovely colours

Love the colour mats

Return

1.2% Return rate 66% Fixable by listing

Size-Overall36%▆█▇▅▅▄

Larger than my old ones

Small

sadly too small

Color18%▇▅█▆▆█
Quality-Overall9%▂▄▄▂▆█

Really disappointed with the quality of these placemats

Cheap quality

Poor quality

Thin9%█▁▂▅▅▄
Advertised Vs Actual Product7%▇▅█▁▆█

FAQ

Common Cork Placemats questions

Answered from the same tracked data.