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Cordyline

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $9K a year here, so Cordyline is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£9K/yr12K searches / yr
90-day growth
+39.3%search demand this quarter
Competition
46%top-5 click share · 7 brands · 7 sellers

Flapen Score

Cordyline against its category

The dotted line is the Home & Garden average. Past it, Cordyline is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cordyline market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cordyline 12K times last year and spent an estimated £9K. The top 5 brands take 97% of clicks. Demand peaks in Mar–Apr–May–Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+39.3%
Conversion, latest week
5.3%
Market size, estimated
£9Ka year
Peak month
April10.2× the quietest month
Top search term
cordyline7K searches a year

02 · Price

A sale here is worth £14.53.

Listings sell for £14.53 on average, from £8.13 to £34.99. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £14.53 that is £0 to £1K a year per listing.

Average price
£14.53under the $15 to $100 sweet spot
Price range
£8.13–£34.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #720 within Plants, Seeds & Bulbs. It carries 157 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
0%
Out of stock, average day
6.1%
Average rank
#720in Plants, Seeds & Bulbs
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
157per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Cordyline products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£268£536£805£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

7

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

46%

Top 20: 94%

Open market

1%

  • GardenersDream57%
  • GrowOn Shrubs14%
  • Carbeth Plants10%
  • YouGarden9%
  • Verdant Living7%
  • Thompson & Morgan3%
  • Open — no brand owns it (1 brand, 1%)

Demand

Cordyline search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Aug · busiest ÷ quietest = 10.2×

Search terms

Top Cordyline search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cordyline7K/yr
  • cordyline plant2K/yr
  • cordyline pink passion1K/yr
  • cordyline plants outdoor garden ready1K/yr

Reviews and returns

What reviews say buyers love and hate about Cordyline

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.19

size hopeless

Very small

much bigger than expected

Plant Growth22%+4.43

while the rest have started to grow already this one looks unhappy would be best to describe it

Inconsistent growth

Flimsy not good plants won't grow

Color7%−0.01

But it's more of a white red colour

not as colourful as described

Their colour is not pink

Advertised Vs Actual Product6%−0.01

Do not rely on the illustration

Not a bit like those shown

Far different from original photos

Value For Money5%−0.11

Cheaper too

Ridiculous for the price

Too small for price

Love

Plant Growth57%+4.43

Healthy happy plants

Very healthy plants

growing well

Size-Overall8%−0.19

Lovely size

I was also pleasantly surprised at the size

Perfect plant good size I was pleased

Color8%−0.01

beautiful colour

Fantastic colours

Nice colour for this type of plant

Advertised Vs Actual Product7%−0.01

exactly as advertised

just as described

Exactly what I wanted

Quality-Overall5%−0.06

I am so please with the quality of this Cordyline

quality and value: excellent

Excellent quality plants

Return

0.0% Return rate 68% Fixable by listing

Advertised Vs Actual Product39%▁██▄▁▂

Do not rely on the illustration

Not a bit like those shown

Far different from original photos

Size-Overall25%▁▁▁▁▆█

size hopeless

Very small

much bigger than expected

Plant Growth21%▁▁▁▇█▅

while the rest have started to grow already this one looks unhappy would be best to describe it

Inconsistent growth

Flimsy not good plants won't grow

Quality-Overall7%▁▁▁█▁▁

Not good quality

And as a seller of your reading this I expect a replacement that is a better quality than what youve sent me

Poor

Color4%▁▁▁▁█▁

But it's more of a white red colour

not as colourful as described

Their colour is not pink

FAQ

Common Cordyline questions

Answered from the same tracked data.