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Cordless Lawnmower

Pass

Cordless Lawnmower scores 68 out of 100, a Pass. Shoppers spend $1.5M a year here, search demand grew +44.1% this quarter, and returns run at 1.5% of orders.

Flapen Score
68
68 / 100
Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 51
Market size
£1.5M/yr1.1M searches / yr
90-day growth
+44.1%search demand this quarter
Competition
32%top-5 click share · 20 brands · 126 sellers

Flapen Score

Cordless Lawnmower against its category

The dotted line is the Home & Garden average. Past it, Cordless Lawnmower is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cordless Lawnmower market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cordless Lawnmower 1.1M times last year and spent an estimated £1.5M. The top 5 brands take 62% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +44.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+44.1%
Conversion, latest week
1.1%
Market size, estimated
£1.5Ma year
Peak month
April11.4× the quietest month
Top search term
cordless lawnmower434K searches a year

02 · Price

A sale here is worth £122.69.

Listings sell for £122.69 on average, from £58.91 to £302.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £122.69 that is £12K to £31K a year per listing.

Average price
£122.69above the $15 to $100 sweet spot
Price range
£58.91–£302.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£12K–£31K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #59 within Mowers & Outdoor Power Tools. It carries 1,302 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
77%
Out of stock, average day
10.6%
Average rank
#59in Mowers & Outdoor Power Tools
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,302per listing
Listings tracked
52

04 · Newcomers

Amazon counts 15 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
15Amazon's first-year sales bar
Average brand age
36 months

Products

Top Cordless Lawnmower products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£46K£92K£138K£183K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

126

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

32%

Top 20: 69%

Open market

31%

  • Einhell25%
  • Flymo14%
  • MZK8%
  • WORX8%
  • LiTHELi7%
  • Greenworks7%

Demand

Cordless Lawnmower search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 11.4×

Search terms

Top Cordless Lawnmower search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cordless lawnmower434K/yr
  • lawnmower cordless110K/yr
  • battery lawn mowers cordless91K/yr
  • battery lawnmower85K/yr
  • cordless lawnmower with battery and charger61K/yr
  • cordless lawn mower59K/yr
  • lawn mowers cordless52K/yr
  • cordless mower36K/yr
  • battery lawn mower31K/yr
  • battery mower18K/yr

Reviews and returns

What reviews say buyers love and hate about Cordless Lawnmower

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life13%−0.09

Low battery life

Poor battery life

Battery doesn't last

Quality-Overall9%

Shocking quality

Poor quality

Awful build quality

Durability7%−0.15

Doesnt last

Broke almost immediately

I don't see it durable

Assembly/Installation6%+0.42

Difficult to put together

Not easy to assemble

Instructions poor

Strength5%−0.07

not very sturdy

Flimsy plastic

Not very strong

Love

Ease Of Use15%+1.49

easy to maneuver

Ease of use

Very easy to handle

Weight Light13%+1.08

Lightweight & easy to use

Lightweight and easy to handle

Lightweight and easy to set up and use

Value For Money10%+0.83

Excellent value

Value for money

Money well spent

Quality-Overall10%

Excellent Product

Solid build quality

The build quality is excellent

Battery Life9%−0.09

The batterys are great

Battery life excellent

Battery lasts ages

Return

1.5% Return rate 13% Fixable by listing

Functionality-Overall18%▆▄▇▇█▇

Did not work

But stopped working unexpectedly and wouldnt start

Doesnt handle well

Defective Material/Parts12%█▆▆▅▅▅
Battery Life11%▁▃▄▇██

Low battery life

Poor battery life

Battery doesn't last

Size-Overall10%▁█▅▅▄▄

Too small

which had become too big

it does not appear to fit

Quality-Overall5%▁█▅▄▃▄

Shocking quality

Poor quality

Awful build quality

FAQ

Common Cordless Lawnmower questions

Answered from the same tracked data.