Is cordless lawnmower profitable to sell on Amazon United Kingdom?

The niche generates £1.5M/yr across 52 tracked products. 15 of 20 products launched in the last 360 days are still selling. 90-day search growth is +44.1%. Flapen's verdict: Launch it (68/100).

How competitive is the cordless lawnmower niche?

20 brands and 126 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in cordless lawnmower?

Top complaints mined from reviews: Battery Life, Quality-Overall, Durability. The return rate is 1.5%.

When does demand for cordless lawnmower peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 11.4× the quietest.

What does it cost to enter the cordless lawnmower niche?

Listings span £58.91–£302.97; the average listing price is £122.69 (sweet spot $15–$100). The average incumbent carries 1,302 reviews — the moat a new listing must climb.

cordless lawnmower

Launch it

A $1.5M/yr market growing +44.1% this quarter with returns at 1.5% — clears our launch bar.

Market size

Great£1.5M

£1.5M/yr · 1.1M searches

Returns

Great1.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great32%

top-5 click share — an open shelf

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Avg price

Good£122.69

avg listing price — sweet spot $15–$100

Growth

Good+44.1%

90-day search growth — must beat 0% to launch

Review moat

Good1,301.56

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£58.91–£302.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Signals High Price Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, cordless lawnmower is a £1.5M/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 68/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

cordless lawnmower market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: £1.2M–£1.5M; units × avg price
Conversion rate: 1.1%
Avg BSR: #59
Page quality: 0%
Prime: 77%
Sponsored: 98%
Out of stock: 10.6%
Avg brand age: 36 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

20 rising

Sellers

126

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

32%

Top 20: 69%

Open market

31%

Einhell25%
Flymo14%
MZK8%
WORX8%
LiTHELi7%
Greenworks7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +44.1% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 11.4×

Open Trend

Top cordless lawnmower search terms

cordless lawnmower434K/yr +49.5%0.9% conv.
lawnmower cordless110K/yr +57.2%1.1% conv.
battery lawn mowers cordless91K/yr +10.8%0.9% conv.
battery lawnmower85K/yr +92.0%0.8% conv.
cordless lawnmower with battery and charger61K/yr +50.7%0.7% conv.
cordless lawn mower59K/yr +37.9%0.9% conv.
lawn mowers cordless52K/yr +37.9%0.9% conv.
cordless mower36K/yr +47.5%0.7% conv.
battery lawn mower31K/yr +41.9%0.8% conv.
battery mower18K/yr +48.5%0.7% conv.

All search terms

Top cordless lawnmower products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Einhell Cordless Lawnmower with Battery and Charger 18V Power X-Change 33cm Cutting Width Brushless Motor 30L Grass Box 5 Cutting Heights GE-CM 18/33 Li Battery Lawn Mower

Einhell£121.114.3★7,104 rev

Einhell Cordless Lawnmower with Battery and Charger 18V Power X-Change 30cm Cutting Width 25L Grass Box Brushless Motor 3 Cutting Heights GE-CM 18/30 Li Battery Lawn Mower

Einhell£95.534.2★9,440 rev

Einhell Power X-Change 18/30 Cordless Lawnmower - 18V Brushless Motor 30cm Cutting Width 25L Grass Box 3 Cutting Heights - GE-CM 18/30 Li Solo Battery Lawn Mower (Battery Not Included)

Einhell£78.484.4★3,050 rev

Flymo 18V SimpliMow 320 Cordless Lawnmower 4.0Ah Battery & Charger Included 32cm Cutting Width Lightweight Up to 200m

Flymo£124.484.2★255 rev

Worx WG779E.2 40V 34cm Cordless Lawnmower ideal for Gardens up to 230 Cut-to-Edge striped Lawn Roller foldable Handle PowerShare includes 2x 2.0Ah Batteries Charger & 30L Grass collection bag

WORX£133.254.2★1,765 rev

Newest

by launch date

MZK 20V 34cm Brushless Cordless Lawnmower Lightweight Push Mower with 4 Cutting Heights 31L Grass Collection Box 2x 4.0Ah Batteries & Charger Included Red

MZK£102.1737 rev

1mo ago

MZK 20V 34cm Brushless Cordless Lawnmower Lightweight Push Mower with 4 Cutting Heights 31L Grass Collection Box 2x 4.0Ah Batteries & Charger Included Red

MZK£110.5542 rev

2mo ago

Cordless Lawnmower ETOOLAB Lawnmower with Brushless Motor up to 280m 33cm Cutting Width 6 Cutting Heights 2 * 4.0Ah Battery and Charger 30L Bag

ETOOLAB£123.34103 rev

3mo ago

Cordless Lawnmower ETOOLAB Lawnmower with Brushless Motor up to 500m 43cm Cutting Width 6 Cutting Heights 2 * 4.0Ah Battery and Charger 50L Bag

ETOOLAB£190.29103 rev

4mo ago

Litheli Cordless Lawnmower 33cm Cutting Width Battery Lawn Mower 5 Cutting Heights 35L Grass Box Incl. 5.0Ah Battery 20V

LiTHELi£81.72609 rev

5mo ago

What buyers say about cordless lawnmower

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use15%

“easy to maneuver”

Weight Light13%

“Lightweight & easy to use”

Value For Money10%

“Excellent value”

Quality-Overall10%

“Excellent Product”

Battery Life9%

“The batterys are great”

Assembly/Installation8%

“Easy to assemble”

Cutting/Trimming5%

“Cuts very well”

Charging3%

“easy to charge”

Advertised Vs Actual Product2%

“better than expected”

Motor Power2%

“Quite powerful”

What buyers complain about

Battery Life13%

“Low battery life”

Quality-Overall9%

“Shocking quality”

Durability7%

“Doesnt last”

Assembly/Installation6%

“Difficult to put together”

Strength5%

“not very sturdy”

Size-Overall5%

“Too small”

Functionality-Overall4%

“Did not work”

Charging4%

“refuses to charge”

Value For Money3%

“They are expensive”

Ease Of Use3%

“very difficult to turn”

Top return reasons

Functionality-Overall18%

Defective Material/Parts12%

Battery Life11%

Size-Overall10%

Quality-Overall5%

Weight Heavy5%

Durability5%