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Coravin

Fail

The top 5 brands take 96% of clicks, so Coravin is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£83K/yr33K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
64%top-5 click share · 7 brands · 18 sellers

Flapen Score

Coravin against its category

The dotted line is the Home & Garden average. Past it, Coravin is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coravin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coravin 33K times last year and spent an estimated £83K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
2.6%
Market size, estimated
£83Ka year
Peak month
December2.6× the quietest month
Top search term
coravin28K searches a year

02 · Price

A sale here is worth £95.93.

Listings sell for £95.93 on average, from £11.24 to £327.23. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £95.93 that is £0 to £10K a year per listing.

Average price
£95.93inside the $15 to $100 sweet spot
Price range
£11.24–£327.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 41.0% of listings are out of stock. The average listing ranks #323 within Barware. It carries 1,771 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
65%
Out of stock, average day
41.0%
Average rank
#323in Barware
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,771per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Coravin products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£33K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

18

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

2%

  • Coravin76%
  • Vacu Vin8%
  • AIKARO5%
  • Preservintage3%
  • LE CREUSET3%
  • INQ+3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Coravin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '25Prime Day '25Black Friday '25FebMarAprMayJunJulAugSepOctNovDecJanMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Reviews and returns

What reviews say buyers love and hate about Coravin

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Durability”
0.7%of orders come back
“Stopped working”
A buyer, on “Durability”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Coravin questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data