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Coravin

Fail

The top 5 brands take 96% of clicks, so Coravin is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£83K/yr33K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
64%top-5 click share · 7 brands · 18 sellers

Flapen Score

Coravin against its category

The dotted line is the Home & Garden average. Past it, Coravin is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coravin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coravin 33K times last year and spent an estimated £83K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
2.6%
Market size, estimated
£83Ka year
Peak month
December2.6× the quietest month
Top search term
coravin28K searches a year

02 · Price

A sale here is worth £95.93.

Listings sell for £95.93 on average, from £11.24 to £327.23. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £95.93 that is £0 to £10K a year per listing.

Average price
£95.93inside the $15 to $100 sweet spot
Price range
£11.24–£327.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 41.0% of listings are out of stock. The average listing ranks #323 within Barware. It carries 1,771 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
65%
Out of stock, average day
41.0%
Average rank
#323in Barware
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,771per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Coravin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£33K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

18

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

2%

  • Coravin76%
  • Vacu Vin8%
  • AIKARO5%
  • Preservintage3%
  • LE CREUSET3%
  • INQ+3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Coravin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '25Prime Day '25Black Friday '25FebMarAprMayJunJulAugSepOctNovDecJanMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Reviews and returns

What reviews say buyers love and hate about Coravin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability29%−0.12

Stopped working

I purchased this 6 months ago it just stopped working

after a few weeks it started turning itself on

Functionality-Overall19%−0.03

does not work

Returned item didn't work

Value For Money17%−0.03

Very expensive

Waste of money

Very expensive for what they are

Compatibility-Overall13%−0.04

Not compatible with coravin

Product Condition6%+0.10

There's a reason why it's as new. returned

Love

Quality-Overall27%+1.91

Its a good piece of kit

We have not had any issues with build quality

Good quality

Ease Of Use24%+1.75

Easy to use

Easy to get on

Very convenient

Efficiency11%−0.01

Really effective wine saver

Works great

Works really well

Durability7%−0.12

perfect and durable

This is the best product for 6 months

Works for 6 months

Advertised Vs Actual Product7%+0.41

It did what it said good

Works exactly how its meant to

Return

0.7% Return rate 22% Fixable by listing

Compatibility-Overall22%▁▆█▃▁▃

Not compatible with coravin

Functionality-Overall21%▄▃▂▆█▃

does not work

Returned item didn't work

Size-Overall20%▆█▇▁▁▄
Defective Material/Parts9%▁▆▂▄█▇
Durability5%█▁▁▄▁▁

Stopped working

I purchased this 6 months ago it just stopped working

after a few weeks it started turning itself on

FAQ

Common Coravin questions

Answered from the same tracked data.