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Coravin

brand-locked demand (top 5 brands take 96% of clicks) — Coravin doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 21Growth 18Conversion 33Competition 36Returns 96Price range 27Avg price 76Brand share 11Review moat 47Quality gap 60
This niche Category average

Is Coravin profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coravin is a £83K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Coravin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.8% over the last 90 days and 2.6% of searches end in a purchase.

£83K

revenue / yr

Units sold / yr750
Search volume / yr-14.8%33K
Conversion rate2.6%
Avg price£95.93

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers7 · 18
Top-5 product click share64%
Open market4%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement76%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews1,771

Top Coravin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£17K£25K£33K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

18

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

2%

  • Coravin76%
  • Vacu Vin8%
  • AIKARO5%
  • Preservintage3%
  • LE CREUSET3%
  • INQ+3%
  • Open — no brand owns it (1 brand, 2%)

Coravin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume33KCVR2.6%Products17Brands7Top 5 Brands96%OOS Rate41.0%Rating4.4★Reviews1,771Avg BSR#323
1K800Spike '25Prime Day '25Black Friday '25FebMarAprMayJunJulAugSepOctNovDecJanMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

What reviews say buyers love and hate about Coravin

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Quality-Overall27%

Its a good piece of kit

Ease Of Use24%

Easy to use

Efficiency11%

Really effective wine saver

Durability7%

perfect and durable

Advertised Vs Actual Product7%

It did what it said good

What buyers complain about

88% of reviews
Durability29%

Stopped working

Functionality-Overall19%

does not work

Value For Money17%

Very expensive

Compatibility-Overall13%

Not compatible with coravin

Product Condition6%

There's a reason why it's as new. returned

Coravin return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall
22%
2Functionality-Overall
21%
3Size-Overall
20%
4Defective Material/Parts
9%
5Durability
5%

Common Coravin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coravin 39/100 on Amazon United Kingdom — Skip it. The niche generates £83K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -14.8% over the last 90 days.
Search demand for Coravin on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.6× the quietest.