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Copper Kettle

Maybe

Products sell for $39.43 on average, inside the sweet spot. But demand is soft, at -31.1% this quarter, so Copper Kettle is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£153K/yr193K searches / yr
90-day growth
-31.1%search demand this quarter
Competition
33%top-5 click share · 19 brands · 146 sellers

Flapen Score

Copper Kettle against its category

The dotted line is the Home & Garden average. Past it, Copper Kettle is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Copper Kettle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Copper Kettle 193K times last year and spent an estimated £153K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
-31.1%
Conversion, latest week
2.0%
Market size, estimated
£153Ka year
Peak month
January2.1× the quietest month
Top search term
copper kettle50K searches a year

02 · Price

A sale here is worth £39.43.

Listings sell for £39.43 on average, from £19.52 to £152.85. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £39.43 that is £0 to £4K a year per listing.

Average price
£39.43inside the $15 to $100 sweet spot
Price range
£19.52–£152.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #122 within Small Kitchen Appliances. It carries 1,592 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
74%
Out of stock, average day
13.0%
Average rank
#122in Small Kitchen Appliances
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,592per listing
Listings tracked
46

04 · Newcomers

Amazon counts 8 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
8Amazon's first-year sales bar
Average brand age
47 months

Products

Top Copper Kettle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

146

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

33%

Top 20: 78%

Open market

34%

  • Tower23%
  • Russell Hobbs14%
  • Swan9%
  • Bosch8%
  • Kenwood6%
  • Morphy Richards6%

Demand

Copper Kettle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Copper Kettle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • copper kettle50K/yr
  • gold kettle28K/yr
  • rose gold kettle27K/yr
  • black and gold kettle18K/yr
  • black and rose gold kettle17K/yr
  • copper kettle and toaster set15K/yr
  • black and copper kettle12K/yr
  • copper kettles5K/yr
  • brass kettle5K/yr
  • kettle copper5K/yr

Reviews and returns

What reviews say buyers love and hate about Copper Kettle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.20

Does not last

Broke after one year

it broke after few days

Leak-Proof15%

it is leaking

Leaked

It Leaks

Quality-Overall9%+0.85

Low quality, somewhat defective

Not well made at all

Poor quality

Value For Money7%+1.21

the price was quite inflated

You can get much better for the price

more expensive than it is

Functionality-Overall5%−0.04

No longer working

obviously the kettle won't work

Did not work

Love

Quality-Overall18%+0.85

Excellent product

Very quality kettle

Great quality Kettle

Value For Money13%+1.21

Good price

Good value for money

Good value for money

Design-Overall10%+0.53

Beautiful design

the sturdy overall design

The design looks smart

Color6%

Great colour

Beautiful colours

lovely neutral colour

Toasting5%

Great kettle and toaster

Superb Toaster

Stunning & matches my toaster perfectly

Return

3.0% Return rate 50% Fixable by listing

Color29%▅▇▇███

Definitely dont like the colour

Colour coming off

just 2months later the colour has started to come off

Functionality-Overall8%▇█▄▄▆▆

No longer working

obviously the kettle won't work

Did not work

Leak-Proof7%█▄▃▄▄▃

it is leaking

Leaked

It Leaks

Quality-Overall6%▃▆▇█▆▇

Low quality, somewhat defective

Not well made at all

Poor quality

Heating5%█▄▃▄▅▅

gets very hot

Kettle stopped heating water within 2 months

Lid gets hot

FAQ

Common Copper Kettle questions

Answered from the same tracked data.