Skip to content

Copic Markers

Fail

The top 5 brands take 100% of clicks, so Copic Markers is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£55K/yr135K searches / yr
90-day growth
-24.9%search demand this quarter
Competition
49%top-5 click share · 5 brands · 34 sellers

Flapen Score

Copic Markers against its category

The dotted line is the Home & Garden average. Past it, Copic Markers is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Copic Markers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Copic Markers 135K times last year and spent an estimated £55K. All 5 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-24.9%
Conversion, latest week
0.9%
Market size, estimated
£55Ka year
Peak month
December2.6× the quietest month
Top search term
copic markers73K searches a year

02 · Price

A sale here is worth £42.97.

Listings sell for £42.97 on average, from £4.05 to £265.01. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £42.97 that is £0 to £4K a year per listing.

Average price
£42.97inside the $15 to $100 sweet spot
Price range
£4.05–£265.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #1,129 within Drawing. It carries 3,955 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
94%
Out of stock, average day
1.3%
Average rank
#1,129in Drawing
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,955per listing
Listings tracked
31

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Copic Markers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

0%

  • Copic79%
  • Ohuhu14%
  • Vokiuler3%
  • ABEIER3%
  • Tongfushop1%
  • Open — no brand owns it (0%)

Demand

Copic Markers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Copic Markers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • copic markers73K/yr
  • copic19K/yr
  • copic alcohol markers16K/yr
  • copic sketch markers7K/yr
  • copic ciao markers4K/yr
  • copic ciao6K/yr
  • copic sketch3K/yr
  • copic markers set4K/yr
  • copic pens3K/yr

Reviews and returns

What reviews say buyers love and hate about Copic Markers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color14%+1.23

The colours labelled on the pen don't correctly depict what shade the actual pen is

ruined the next page of my colouring book

like another yellow as only one

Dry/Empty Ink10%−0.06

Multiple pens dry during first use

For very expensive markers I am not happy that one colour arvied completely dried up

Giving a 4 star however as two markers were dried out before use

Quality-Overall6%+1.06

From other reviews it sounds like Amazon store these poorly so they're in a bad condition already by the time they get to you

Worse quality than cheaper pens

Poor quality

Value For Money6%+0.49

kinda expensive

Tiny bit pricey

A bit more expensive in comparison

Advertised Vs Actual Product6%−0.03

Bad the coulors do not show out how they a supposed to

misleading

Love

Color24%+1.23

the colours are vibrant

Lovely colour

Brilliant colours

Quality-Overall18%+1.06

Fantastic quality and good range of colours with a swatch card included

Amazing quality

Happy with the quality/price ratio

Value For Money11%+0.49

Well worth the money

Great value

Good value

Pen/Pencil Quality9%+0.47

Excellent markers

Lovely smooth pens

Love these pens

Drawing Experience5%+0.46

Bought these for my son as he loves to draw

fine tip is useful for outlines and smaller details

Excellent pens

Return

1.1% Return rate 42% Fixable by listing

Color20%██▆█▇▇

The colours labelled on the pen don't correctly depict what shade the actual pen is

ruined the next page of my colouring book

like another yellow as only one

Dry/Empty Ink15%▇▄█▅▅█

Multiple pens dry during first use

For very expensive markers I am not happy that one colour arvied completely dried up

Giving a 4 star however as two markers were dried out before use

Quality-Overall8%█▃▃▅▃▁

From other reviews it sounds like Amazon store these poorly so they're in a bad condition already by the time they get to you

Worse quality than cheaper pens

Poor quality

Functionality-Overall7%▇▄▄▆▃█
Size-Overall6%▁█▅▆▄▄

the Fine tip is still a little large for this

I wish it has one more or a bigger one

FAQ

Common Copic Markers questions

Answered from the same tracked data.