Skip to content

Cooling Weighted Blanket

Maybe

Search demand grew +231.9% this quarter. But shoppers spend only $23K a year here, so Cooling Weighted Blanket is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£23K/yr29K searches / yr
90-day growth
+231.9%search demand this quarter
Competition
89%top-5 click share · 7 brands · 15 sellers

Flapen Score

Cooling Weighted Blanket against its category

The dotted line is the Home & Garden average. Past it, Cooling Weighted Blanket is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooling Weighted Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cooling Weighted Blanket 29K times last year and spent an estimated £23K. The top 5 brands take 93% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +231.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+231.9%
Conversion, latest week
2.6%
Market size, estimated
£23Ka year
Top search term
cooling weighted blanket20K searches a year

02 · Price

A sale here is worth £29.98.

Listings sell for £29.98 on average, from £16.79 to £75.93. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £29.98 that is £0 to £3K a year per listing.

Average price
£29.98inside the $15 to $100 sweet spot
Price range
£16.79–£75.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Home Textiles. It carries 3,428 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#48in Home Textiles
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,428per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Cooling Weighted Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

15

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

3%

  • Silentnight61%
  • Brentfords13%
  • Good Nite12%
  • inhand4%
  • RUMBALUXY4%
  • YNM3%
  • Open — no brand owns it (1 brand, 3%)

Search terms

Top Cooling Weighted Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cooling weighted blanket20K/yr
  • weighted cooling blanket6K/yr
  • summer weighted blanket3K/yr

Reviews and returns

What reviews say buyers love and hate about Cooling Weighted Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy17%+1.23

i'd got a too heavy one originally

Bit too heavy

Very heavy

Heating13%−0.07

Not very cooling

warms up quickly which is disappointing

Umm not really that cooling tbh is cool for couple of minutes then gets warm very quickly either side I use so wouldnt say its really very cooling in this very hot weather

Warmth6%

i have been too warm

Does not cool at all

warms up quickly which is disappointing

Value For Money6%−0.02

to expensive for what it it

Obviously I did not expect much for £20

Not worth it

Grip5%−0.04

too slippery, just slides off you and the bed unless you cling to it

Not very good kept slipping of had to return it

Love

Sleep Quality13%+0.68

Helps me sleep at night

sleeps wonderfully so I got myself one

it has improved my sleep

Warmth9%

keeps you cool when it's warm

Great for sleeping especially in summer

keeps you warm when it's cool

Weight Light9%

lightweight

Good weighted blanket

I was a little surprised by the weight when I received it

Weight Heavy8%+1.23

Decent weight

Great quality weighted blanket

Weight great, heavyer then you would think

Quality-Overall7%+0.38

The quality of this blanket is excellent

Fantastic quality

Product very good

Return

0.9% Return rate 19% Fixable by listing

Weight Heavy50%█▆▇▅▆▆

i'd got a too heavy one originally

Bit too heavy

Very heavy

Size-Overall14%▄▃███▄
Material Quality7%▅█▁▅▄▃
Comfort-Overall3%▃█▂▃▁▄
Quality-Overall3%▄▄▅█▃▃

Poor quality all round

FAQ

Common Cooling Weighted Blanket questions

Answered from the same tracked data.