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Cooling Rack

Fail

Demand is soft, at -24.6% this quarter, so Cooling Rack is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£209K/yr254K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
71%top-5 click share · 12 brands · 45 sellers

Flapen Score

Cooling Rack against its category

The dotted line is the Home & Garden average. Past it, Cooling Rack is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooling Rack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cooling Rack 254K times last year and spent an estimated £209K. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £209K a year.

Searches, last 12 months
254K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
8.7%
Market size, estimated
£209Ka year
Peak month
December1.8× the quietest month
Top search term
cooling rack90K searches a year

02 · Price

A sale here is worth £9.39.

Listings sell for £9.39 on average, from £3.24 to £20.88. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £9.39 that is £14K to £19K a year per listing.

Average price
£9.39under the $15 to $100 sweet spot
Price range
£3.24–£20.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£14K–£19K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Bakeware. It carries 1,118 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Bakeware
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,118per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Cooling Rack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£21K£42K£63K£83K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

45

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

18%

  • Tala39%
  • Furkoazki15%
  • Chef Aid11%
  • Lifhety8%
  • QUIIEOSKIA5%
  • Joyfair5%
  • Open — no brand owns it (6 brands, 18%)

Demand

Cooling Rack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Cooling Rack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cooling rack90K/yr
  • cooling racks for baking36K/yr
  • wire rack27K/yr
  • wire rack baking tray14K/yr
  • cake cooling rack13K/yr
  • cooling racks12K/yr
  • baking rack9K/yr
  • wire cooling rack9K/yr
  • cooling tray for baking5K/yr
  • baking cooling rack6K/yr

Reviews and returns

What reviews say buyers love and hate about Cooling Rack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength18%−0.10

They are on the cheaper flimsy side

A bit flimsy

Racks are not very strong at all

Size-Overall15%−0.10

They're not the largest layers

This one is a bit bigger

Too small

Heating5%+0.20

Just dont pre-heat them too long like I did. see image.

Quality-Overall4%+1.21

Cheap

Poor Quality

Not good

Advertised Vs Actual Product3%−0.03

Not as picture

not really what they look like on picture

NOT as the picture description

Love

Quality-Overall28%+1.21

The build quality feels solid

Good solid quality

Excellent product

Value For Money11%+0.76

EXCELLENT value

Excellent value for money

Excellent value

Size-Overall9%−0.10

ideal size

Large size very good quality

A very useful size

Strength9%−0.10

Quite sturdy sheets/trays - good quality

sturdy enough

The rack is sturdy

Advertised Vs Actual Product8%−0.03

Just what I needed

Did the job

Does what supposed to do

Return

0.8% Return rate 93% Fixable by listing

Size-Overall88%▇▇███▇

They're not the largest layers

This one is a bit bigger

Too small

Advertised Vs Actual Product4%▄█▃▃▇▆

Not as picture

not really what they look like on picture

NOT as the picture description

Strength4%▅█▁█▄█

They are on the cheaper flimsy side

A bit flimsy

Racks are not very strong at all

Value For Money1%▁▁▆▁▁█

waste of money

Thin1%▁▁▁▇█▁

FAQ

Common Cooling Rack questions

Answered from the same tracked data.