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Cooling Blanket

Pass

Cooling Blanket scores 78 out of 100, a Pass. Shoppers spend $566K a year here, search demand grew >1,000% this quarter, and returns run at 0.3% of orders.

Flapen Score
78
78 / 100
Top 1% of 5,777 Home & Garden niches · +27 vs the category median of 51
Market size
£566K/yr1.4M searches / yr
90-day growth
>1,000%search demand this quarter
Competition
29%top-5 click share · 35 brands · 88 sellers

Flapen Score

Cooling Blanket against its category

The dotted line is the Home & Garden average. Past it, Cooling Blanket is stronger. Inside it, weaker.

78Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooling Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cooling Blanket 1.4M times last year and spent an estimated £566K. The top 5 brands take 45% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 78 out of 100, a Pass.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £566K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.0%
Market size, estimated
£566Ka year
Peak month
July55.7× the quietest month
Top search term
cooling blanket1.0M searches a year

02 · Price

A sale here is worth £20.92.

Listings sell for £20.92 on average, from £9.68 to £37.46. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £20.92 that is £5K to £10K a year per listing.

Average price
£20.92inside the $15 to $100 sweet spot
Price range
£9.68–£37.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #207 within Home Textiles. It carries 2,222 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
95%
Out of stock, average day
10.4%
Average rank
#207in Home Textiles
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,222per listing
Listings tracked
64

04 · Newcomers

Amazon counts 24 of last year's 32 launches as successful.

32 products launched here in the last 12 months. Amazon counts 24 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
32
Successful launches
24Amazon's first-year sales bar
Average brand age
39 months

Products

Top Cooling Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£11K£23K£34K£45K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 flat

Sellers

88

Top-5 brand share

45%

Top 20: 87%

Top-5 click share

29%

Top 20: 64%

Open market

50%

  • RUMBALUXY12%
  • L'AGRATY12%
  • Ailemei Direct8%
  • Luxear7%
  • EMME6%
  • Elegear6%

Demand

Cooling Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 55.7×

Search terms

Top Cooling Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cooling blanket1.0M/yr
  • cool blanket60K/yr
  • cooling blanket king size51K/yr
  • summer blanket37K/yr
  • cooling blanket double bed31K/yr
  • cool blankets for adults20K/yr
  • cold blanket for sleeping23K/yr
  • cold blanket19K/yr
  • cooling blanket single15K/yr
  • cooling blankets14K/yr

Reviews and returns

What reviews say buyers love and hate about Cooling Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating15%−0.21

often feel you are overheating

Doesn't help in a heatwave

But then it is very hot at present

Value For Money8%−0.08

Not worth it money too expensive

not for full price

Cheaper Elsewhere

Functionality-Overall7%−0.14

Not effective

But it does nothing

Did not work

Size-Overall5%

Short in length

bigger than I thought

too small

Quality-Overall4%−0.03

Item not to advertised quality

Not good quality

The manufacturing quality is abysmal

Love

Warmth17%+1.32

Perfect for summer warmer months

keeps you warm

lightweight warm& cold

Soft Feel10%

Nice and soft

Lovely soft material

soft to the touch

Weight Light8%+0.41

it's still a lightweight option overall

Nice and lightweight

Nice blanket and very lightweight

Quality-Overall7%−0.03

is well made

Good Quality

The quality of the blanket seems good

Sleep Quality7%+0.77

Gives me a much better nights sleep

Sleep quality has been good

Helps me sleep better

Return

0.3% Return rate 41% Fixable by listing

Size-Overall21%▁▇█▅▅▄

Short in length

bigger than I thought

too small

Functionality-Overall16%▁▄▅▄▅█

Not effective

But it does nothing

Did not work

Advertised Vs Actual Product10%▁▁▁▄▆█
Weight Heavy9%█▃▃▂▂▂

Its heavy-ish for its size

feels quite heavy

Very heavy

Material Quality8%▁█▃▃▄▄

The material is kind of shiny

Weird how the material feels

It feels like half nylon and half polyester

FAQ

Common Cooling Blanket questions

Answered from the same tracked data.