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Cooling Ace

Maybe

Search demand grew >1,000% this quarter. But shoppers spend only $5K a year here, so Cooling Ace is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£5K/yr28K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
77%top-5 click share · 12 brands · 103 sellers

Flapen Score

Cooling Ace against its category

The dotted line is the Home & Garden average. Past it, Cooling Ace is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooling Ace market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cooling Ace 28K times last year and spent an estimated £5K. The top 5 brands take 79% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.6%
Market size, estimated
£5Ka year
Top search term
cooling ace16K searches a year

02 · Price

A sale here is worth £33.39.

Listings sell for £33.39 on average, from £19.32 to £72.15. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £33.39 that is £0 to £3K a year per listing.

Average price
£33.39inside the $15 to $100 sweet spot
Price range
£19.32–£72.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 7% ship with Prime. On an average day, 26.4% of listings are out of stock. The average listing ranks #694 within Heating, Cooling & Air Quality. It carries 18 reviews at 2.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
7%
Out of stock, average day
26.4%
Average rank
#694in Heating, Cooling & Air Quality
Average rating
2.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
18per listing
Listings tracked
14

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
21 months

Products

Top Cooling Ace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£533£1K£2K£2K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

103

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

16%

  • JOPWUE29%
  • Deedlite29%
  • Generic11%
  • GXJIXf6%
  • ISEEKLIKE5%
  • Lumelia5%
  • Open — no brand owns it (6 brands, 16%)

Search terms

Top Cooling Ace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cooling ace16K/yr
  • cooling ace portable air conditioner10K/yr
  • cooling ace air conditioner3K/yr

Reviews and returns

What reviews say buyers love and hate about Cooling Ace

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%+0.82

I purchased this one because it was approx a quarter of the price of the more expensive ones

A complete waste of money

Not worth £50+

Advertised Vs Actual Product17%−0.85

Not what described

NOT AS ADVERTISED

VERY MISLEADING DESCRIPTION

Noise Level15%+0.29

Noisy

Very noisy and doesnt do what it says it will do

Very noisy

Quality-Overall12%−0.09

Absolutely rubbish, not worth the money as poor quality and fails to deliver on performance levels

Utter garbage

Cheap junk

Functionality-Overall9%−0.49

not as effective as it suggests

Did not work

it never worked again

Love

Noise Level17%+0.29

quiet

Nice product very quiet for bedrooms

Excellent in everuy respect It is so quiet

Value For Money16%+0.82

Good value works well

Worth the money

Well worth the money

Advertised Vs Actual Product11%−0.85

Product as described

Just about does what it claims

as special as I was expecting

Charging7%+0.43

works well charge not held long enough

Battery Life7%+0.95

As a portable fan the battery life is why I gave it two stars

Return

0.0% Return rate 31% Fixable by listing

Advertised Vs Actual Product25%▁▁▁▁▁█

Not what described

NOT AS ADVERTISED

VERY MISLEADING DESCRIPTION

Functionality-Overall18%▁▁▁▁▁█

not as effective as it suggests

Did not work

it never worked again

Noise Level12%

Noisy

Very noisy and doesnt do what it says it will do

Very noisy

Value For Money8%▁▁▁▁▁█

I purchased this one because it was approx a quarter of the price of the more expensive ones

A complete waste of money

Not worth £50+

Charging7%▁▁▁▁▁█

FAQ

Common Cooling Ace questions

Answered from the same tracked data.