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Cool Box on Wheels

Pass

Cool Box on Wheels scores 69 out of 100, a Pass. Shoppers spend an estimated $117K a year here, search demand grew +657.0% this quarter, and an estimated 0.7% of orders come back.

Flapen Score
69
69 / 100
Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 51
Market size
£117K/yr180K searches / yr
90-day growth
+657.0%search demand this quarter
Competition
34%top-5 click share · 29 brands · 72 sellers

Flapen Score

Cool Box on Wheels against its category

The dotted line is the Home & Garden average. Past it, Cool Box on Wheels is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cool Box on Wheels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cool Box on Wheels 180K times last year and spent an estimated £117K. The top 5 brands take 41% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +657.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
+657.0%
Conversion, latest week
1.1%
Market size, estimated
£117Ka year
Peak month
July14.7× the quietest month
Top search term
cool box on wheels62K searches a year

02 · Price

A sale here is worth £58.66.

Listings sell for £58.66 on average, from £15.26 to £356.01. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £58.66 that is £0 to £6K a year per listing.

Average price
£58.66inside the $15 to $100 sweet spot
Price range
£15.26–£356.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 23.0% of listings are out of stock. The average listing ranks #187 within Food Storage. It carries 409 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
43%
Out of stock, average day
23.0%
Average rank
#187in Food Storage
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
409per listing
Listings tracked
44

04 · Newcomers

8 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
8Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cool Box on Wheels products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£4K£7K£11K£14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

72

Est. top-5 brand share

41%

Top 20: 93%

Est. top-5 click share

34%

Top 20: 78%

Open market

52%

  • Subcold10%
  • TOURIT10%
  • SUNMER7%
  • Generic7%
  • INSMEER7%
  • Lidsters Fishing Supplies6%

Demand

Cool Box on Wheels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KBlack Friday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 14.7×

Search terms

Top Cool Box on Wheels search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cool box on wheels62K/yr
  • cooler box on wheels20K/yr
  • cool bag on wheels20K/yr
  • cooler bag on wheels16K/yr
  • wheeled cool box11K/yr
  • coolbox on wheels8K/yr
  • cool box with wheels8K/yr
  • cooler box with wheels6K/yr
  • cooler on wheels5K/yr
  • cooler with wheels5K/yr

Reviews and returns

What reviews say buyers love and hate about Cool Box on Wheels

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
0.7%of orders come back
“size too small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cool Box on Wheels questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data