Cool Box on Wheels
PassCool Box on Wheels scores 69 out of 100, a Pass. Shoppers spend an estimated $117K a year here, search demand grew +657.0% this quarter, and an estimated 0.7% of orders come back.
- Flapen Score
- 69 / 100Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 5169
- Market size
- £117K/yr180K searches / yr
- 90-day growth
- +657.0%search demand this quarter
- Competition
- 34%top-5 click share · 29 brands · 72 sellers
Flapen Score
Cool Box on Wheels against its category
The dotted line is the Home & Garden average. Past it, Cool Box on Wheels is stronger. Inside it, weaker.
Market
The Cool Box on Wheels market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cool Box on Wheels 180K times last year and spent an estimated £117K. The top 5 brands take 41% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +657.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.
- Searches, last 12 months
- 180K
- Growth, 90 days vs prior 90
- +657.0%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £117Ka year
- Peak month
- July14.7× the quietest month
- Top search term
- cool box on wheels62K searches a year
02 · Price
A sale here is worth £58.66.
Listings sell for £58.66 on average, from £15.26 to £356.01. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £58.66 that is £0 to £6K a year per listing.
- Average price
- £58.66inside the $15 to $100 sweet spot
- Price range
- £15.26–£356.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 23.0% of listings are out of stock. The average listing ranks #187 within Food Storage. It carries 409 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 43%
- Out of stock, average day
- 23.0%
- Average rank
- #187in Food Storage
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 409per listing
- Listings tracked
- 44
04 · Newcomers
8 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Cool Box on Wheels products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TOURIT 50-Can Rolling Cooler Backpack Double Deck & Dual-Bar Handle Travel Soft Cooler Bag with Wheels for Women 30L Space Beach Size 18(15+3)×13×11
- Price
- £44.02
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 8mo ago

43L Large Wheeled Cooler Bag with Handle - Insulated Rolling Cool Bag Holds 45 Cans Leakproof Soft Cooler with Wheels Collapsible Portable Ice Cooler for Camping Beach Picnic BBQ & Travel
- Price
- £22.09
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 3y ago

Lidsters Fishing Deluxe Cooler Wheeled Ice Box 36L Fits 53 Cans Carp tackle Cool
- Price
- £55.58
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 1y ago

Cool Bag 35L Cooler Box on Wheels Large Insulated Cooler Bag with Stable All Terrain Cart & Handle Portable Wheeled Picnic Thermal Bag for Camping Beach Fishing Waterproof Reusable Lunch Bag
- Price
- £32.10
- Rating
- 2.8/5
- Reviews
- 9
- Age
- 7mo ago

Delousiber Collapsible Rolling Cooler 35L Large Insulated Cooler Bag with Wheels and Handle Waterproof Lunch Bag Cool Box on Wheels Foldable Shopping Trolley for Outdoor Picnic Camping Beach
- Price
- £33.27
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Subcold CHILLY30 Wheeled Cool Box with 2 Ice Packs Lightweight Insulated Cooler Box on Wheels with Trolley Handle | Insulated Coolbox for Travel Car Picnic & Beach | Portable Ice Box Cooler
- Price
- £57.68
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 5mo ago

TOURIT 50-Can Rolling Cooler Backpack Double Deck & Dual-Bar Handle Travel Soft Cooler Bag with Wheels for Women 30L Space Beach Size 18(15+3)×13×11
- Price
- £44.02
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 8mo ago

GartWerk Cooler Box with Wheels 35L Insulated Picnic Bag with Stable Telescopic Handle and All Terrain Cart Wheeled Lunch Bag 6H Hot Portable Collapsible Food Container for Camping Beach
- Price
- £25.76
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 4mo ago

ROYALFORD 25L Large Insulated Cooler Box | Portable Ice Box with Handle Wheels | Heavy Duty Cool Box for Camping Picnic Beach Travel Food and Drinks | BPA Free High Performance Cooling Up to 24 Hours
- Price
- £32.63
- Rating
- 4.5/5
- Reviews
- 187
- Age
- 2y ago

ROYALFORD 45L Insulated Cooler Box | Portable Ice Box with Handle Wheels | Heavy Duty Cool Box for Camping Picnic Travel | 3 Layer Insulation Chiller Box BPA Free High Performance Cooling Upto 24 Hour
- Price
- £51.37
- Rating
- 4.0/5
- Reviews
- 20
- Age
- 2y ago
Newest
by launch date
GartWerk Cooler Box with Wheels 35L Insulated Picnic Bag with Stable Telescopic Handle and All Terrain Cart Wheeled Lunch Bag 6H Hot Portable Collapsible Food Container for Camping Beach
- Price
- £25.76
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 4mo ago

Subcold MASTER38 Wheeled Camping Cool Box 38QT (36L) Rugged Insulated Cooler Box with PU Insulation | Durable HDPE Shell & Lid | Ice Box with Wheels for Camping Fishing & Outdoor Use
- Price
- £62.12
- Rating
- 5.0/5
- Reviews
- 20
- Age
- 5mo ago

Subcold CHILLY30 Wheeled Cool Box with 2 Ice Packs Lightweight Insulated Cooler Box on Wheels with Trolley Handle | Insulated Coolbox for Travel Car Picnic & Beach | Portable Ice Box Cooler
- Price
- £57.68
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 5mo ago

47L Cool Box with Ice Block | Heavy-Duty Insulated Hard Cooler | Keeps Ice for up to 4 Days | 2 Cup Holders| with handles & wheeles | Full foam insulation | Hard Cooler for Travel Car Camping
- Price
- £74.96
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 6mo ago

Delousiber Collapsible Rolling Cooler 35L Large Insulated Cooler Bag with Wheels and Handle Waterproof Lunch Bag Cool Box on Wheels Foldable Shopping Trolley for Outdoor Picnic Camping Beach
- Price
- £33.27
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
29 rising
Sellers
72
Est. top-5 brand share
41%
Top 20: 93%
Est. top-5 click share
34%
Top 20: 78%
Open market
52%
- Subcold10%
- TOURIT10%
- SUNMER7%
- Generic7%
- INSMEER7%
- Lidsters Fishing Supplies6%
Demand
Cool Box on Wheels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 14.7×
Search terms
Top Cool Box on Wheels search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cool box on wheels62K/yr
- cooler box on wheels20K/yr
- cool bag on wheels20K/yr
- cooler bag on wheels16K/yr
- wheeled cool box11K/yr
- coolbox on wheels8K/yr
- cool box with wheels8K/yr
- cooler box with wheels6K/yr
- cooler on wheels5K/yr
- cooler with wheels5K/yr
Reviews and returns
What reviews say buyers love and hate about Cool Box on Wheels
We read the reviews and the return reasons for every product selling here.
“size too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cool Box on Wheels questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









