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Cool Box on Wheels

Pass

Cool Box on Wheels scores 69 out of 100, a Pass. Shoppers spend $117K a year here, search demand grew +657.0% this quarter, and returns run at 0.7% of orders.

Flapen Score
69
69 / 100
Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 51
Market size
£117K/yr180K searches / yr
90-day growth
+657.0%search demand this quarter
Competition
34%top-5 click share · 29 brands · 72 sellers

Flapen Score

Cool Box on Wheels against its category

The dotted line is the Home & Garden average. Past it, Cool Box on Wheels is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cool Box on Wheels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cool Box on Wheels 180K times last year and spent an estimated £117K. The top 5 brands take 41% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 69 out of 100, a Pass.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +657.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
+657.0%
Conversion, latest week
1.1%
Market size, estimated
£117Ka year
Peak month
July14.7× the quietest month
Top search term
cool box on wheels62K searches a year

02 · Price

A sale here is worth £58.66.

Listings sell for £58.66 on average, from £15.26 to £356.01. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £58.66 that is £0 to £6K a year per listing.

Average price
£58.66inside the $15 to $100 sweet spot
Price range
£15.26–£356.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 23.0% of listings are out of stock. The average listing ranks #187 within Food Storage. It carries 409 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
43%
Out of stock, average day
23.0%
Average rank
#187in Food Storage
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
409per listing
Listings tracked
44

04 · Newcomers

Amazon counts 8 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
8Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cool Box on Wheels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

72

Top-5 brand share

41%

Top 20: 93%

Top-5 click share

34%

Top 20: 78%

Open market

52%

  • Subcold10%
  • TOURIT10%
  • SUNMER7%
  • Generic7%
  • INSMEER7%
  • Lidsters Fishing Supplies6%

Demand

Cool Box on Wheels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KBlack Friday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 14.7×

Search terms

Top Cool Box on Wheels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cool box on wheels62K/yr
  • cooler box on wheels20K/yr
  • cool bag on wheels20K/yr
  • cooler bag on wheels16K/yr
  • wheeled cool box11K/yr
  • coolbox on wheels8K/yr
  • cool box with wheels8K/yr
  • cooler box with wheels6K/yr
  • cooler on wheels5K/yr
  • cooler with wheels5K/yr

Reviews and returns

What reviews say buyers love and hate about Cool Box on Wheels

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.05

size too small

The handle is a little too short for a 1.8m tall person

its too big

Durability14%−0.09

Broke

This item broke on the second time of using it

Broken

Strength11%−0.06

Feels flimsy

Very flimsy

Quite flimsy

Handle Quality10%

The handle is a little too short for a 1.8m tall person

However found the handle a little flimsy for pulling along

Nice bag poor/weak handle

Quality-Overall10%+1.07

Good and Garbage

Not the best

Poor quality

Love

Quality-Overall17%+1.07

The cooler bag is well made

The cool bag itself is well made and strong

Excellent quality

Value For Money15%+1.43

Worth the money

Good value for money

Good price

Size-Overall10%−0.05

Decent size

bag is a good size

Good size box

Ease Of Use9%+0.39

easy to use

the zips were easy to use

it's seen a good amount of use

Storage Capacity6%+0.24

Holds quite a lot

Holds enough for what we needed. several ice packs, snack boxes, several cans of drinks and a few bottles

Good space

Return

0.7% Return rate 61% Fixable by listing

Size-Overall46%▆▄▇███

size too small

The handle is a little too short for a 1.8m tall person

its too big

Defective Material/Parts8%▁█▃▄▄▃
Quality-Overall6%█▄▃▁▂▃

Good and Garbage

Not the best

Poor quality

Handle Quality4%▁▆█▆▄▂

The handle is a little too short for a 1.8m tall person

However found the handle a little flimsy for pulling along

Nice bag poor/weak handle

Functionality-Overall3%▁█▁▄▃▂

FAQ

Common Cool Box on Wheels questions

Answered from the same tracked data.