Cool Bag on Wheels
PassCool Bag on Wheels scores 68 out of 100, a Pass. Shoppers spend $33K a year here, search demand grew +480.1% this quarter, and returns run at 0.8% of orders.
- Flapen Score
- 68 / 100Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 5168
- Market size
- £33K/yr77K searches / yr
- 90-day growth
- +480.1%search demand this quarter
- Competition
- 40%top-5 click share · 24 brands · 47 sellers
Flapen Score
Cool Bag on Wheels against its category
The dotted line is the Home & Garden average. Past it, Cool Bag on Wheels is stronger. Inside it, weaker.
Market
The Cool Bag on Wheels market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cool Bag on Wheels 77K times last year and spent an estimated £33K. The top 5 brands take 44% of clicks. Flapen scores it 68 out of 100, a Pass.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +480.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- +480.1%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £33Ka year
- Top search term
- cool bag on wheels20K searches a year
02 · Price
A sale here is worth £43.71.
Listings sell for £43.71 on average, from £15.26 to £127.44. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £43.71 that is £0 to £4K a year per listing.
- Average price
- £43.71inside the $15 to $100 sweet spot
- Price range
- £15.26–£127.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #184 within Food Storage. It carries 440 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 47%
- Out of stock, average day
- 21.7%
- Average rank
- #184in Food Storage
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 440per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 5 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Cool Bag on Wheels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TOURIT 50-Can Rolling Cooler Backpack Double Deck & Dual-Bar Handle Travel Soft Cooler Bag with Wheels for Women 30L Space Beach Size 18(15+3)×13×11
- Price
- £44.02
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 8mo ago
43L Large Wheeled Cooler Bag with Handle - Insulated Rolling Cool Bag Holds 45 Cans Leakproof Soft Cooler with Wheels Collapsible Portable Ice Cooler for Camping Beach Picnic BBQ & Travel
- Price
- £22.09
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 3y ago
Lidsters Fishing Deluxe Cooler Wheeled Ice Box 36L Fits 53 Cans Carp tackle Cool
- Price
- £55.58
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 1y ago
Hi-Gear Delta 40 Litre Wheeled Cool Bag with Integrated Handle 40L Cooler for Food & Drinks Lightweight Portable & Insulated Cool Box Ideal for Camping Picnics Festivals & Shopping (Green)
- Price
- £30.25
- Rating
- 4.6/5
- Reviews
- 164
- Age
- 1y ago
Delousiber Collapsible Rolling Cooler 35L Large Insulated Cooler Bag with Wheels and Handle Waterproof Lunch Bag Cool Box on Wheels Foldable Shopping Trolley for Outdoor Picnic Camping Beach
- Price
- £33.27
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 7mo ago
Trending
90-day click momentumTOURIT 50-Can Rolling Cooler Backpack Double Deck & Dual-Bar Handle Travel Soft Cooler Bag with Wheels for Women 30L Space Beach Size 18(15+3)×13×11
- Price
- £44.02
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 8mo ago
ROYALFORD 25L Large Insulated Cooler Box | Portable Ice Box with Handle Wheels | Heavy Duty Cool Box for Camping Picnic Beach Travel Food and Drinks | BPA Free High Performance Cooling Up to 24 Hours
- Price
- £32.63
- Rating
- 4.5/5
- Reviews
- 187
- Age
- 2y ago
Subcold CHILLY30 Wheeled Cool Box with 2 Ice Packs Lightweight Insulated Cooler Box on Wheels with Trolley Handle | Insulated Coolbox for Travel Car Picnic & Beach | Portable Ice Box Cooler
- Price
- £57.68
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 5mo ago
GartWerk Cooler Box with Wheels 35L Insulated Picnic Bag with Stable Telescopic Handle and All Terrain Cart Wheeled Lunch Bag 6H Hot Portable Collapsible Food Container for Camping Beach
- Price
- £25.76
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 4mo ago
Cool Bag 35L Cooler Box on Wheels Large Insulated Cooler Bag with Stable All Terrain Cart & Handle Portable Wheeled Picnic Thermal Bag for Camping Beach Fishing Waterproof Reusable Lunch Bag
- Price
- £32.10
- Rating
- 2.8/5
- Reviews
- 9
- Age
- 7mo ago
Newest
by launch dateGartWerk Cooler Box with Wheels 35L Insulated Picnic Bag with Stable Telescopic Handle and All Terrain Cart Wheeled Lunch Bag 6H Hot Portable Collapsible Food Container for Camping Beach
- Price
- £25.76
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 4mo ago
Subcold CHILLY30 Wheeled Cool Box with 2 Ice Packs Lightweight Insulated Cooler Box on Wheels with Trolley Handle | Insulated Coolbox for Travel Car Picnic & Beach | Portable Ice Box Cooler
- Price
- £57.68
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 5mo ago
Delousiber Collapsible Rolling Cooler 35L Large Insulated Cooler Bag with Wheels and Handle Waterproof Lunch Bag Cool Box on Wheels Foldable Shopping Trolley for Outdoor Picnic Camping Beach
- Price
- £33.27
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 7mo ago
Cool Bag 35L Cooler Box on Wheels Large Insulated Cooler Bag with Stable All Terrain Cart & Handle Portable Wheeled Picnic Thermal Bag for Camping Beach Fishing Waterproof Reusable Lunch Bag
- Price
- £32.10
- Rating
- 2.8/5
- Reviews
- 9
- Age
- 7mo ago
SUNNYNEST Rolling Cooler Bag 35 Litre Cool box Portable Insulated Tote with Wheels and Telescopic Handle Cooler on Wheels for Camping Hiking Travel Beach & Outdoor Events (Gray)
- Price
- £20.13
- Rating
- 3.5/5
- Reviews
- 15
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
24 falling
Sellers
47
Top-5 brand share
44%
Top 20: 96%
Top-5 click share
40%
Top 20: 83%
Open market
50%
- TOURIT16%
- Generic8%
- INSMEER7%
- URBNLIVING7%
- Subcold6%
- Lidsters Fishing Supplies6%
Search terms
Top Cool Bag on Wheels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cool bag on wheels20K/yr
- cooler bag on wheels16K/yr
- wheeled cool box11K/yr
- coolbox on wheels8K/yr
- cooler on wheels5K/yr
- cooler with wheels5K/yr
- picnic bag on wheels5K/yr
- cool box wheels4K/yr
- large cool box on wheels4K/yr
Reviews and returns
What reviews say buyers love and hate about Cool Bag on Wheels
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
size too small
The handle is a little too short for a 1.8m tall person
its too big
Feels flimsy
Very flimsy
Quite flimsy
Broke
This item broke on the second time of using it
Broken
Good and Garbage
Poor quality
Its not a good quality
The handle is a little too short for a 1.8m tall person
However found the handle a little flimsy for pulling along
Nice bag poor/weak handle
Love
The cooler bag is well made
The cool bag itself is well made and strong
Excellent quality
Good value for money
Good price
Worth the money
Decent size
bag is a good size
Good size for holding lunch boxes, drinks etc
easy to use
the zips were easy to use
it's seen a good amount of use
Holds enough for what we needed. several ice packs, snack boxes, several cans of drinks and a few bottles
I also like that it folds down for storage
Holds quite a lot
Return
0.8% Return rate 58% Fixable by listing
size too small
The handle is a little too short for a 1.8m tall person
its too big
Good and Garbage
Poor quality
Its not a good quality
The handle is a little too short for a 1.8m tall person
However found the handle a little flimsy for pulling along
Nice bag poor/weak handle
Certainly not worth the money
As it was quite pricey I ordered it without realising it is just a cool box not a plug in of any type
Not worth the money
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cool Bag on Wheels questions
Answered from the same tracked data.