Cool Bag Backpack
MaybeSearch demand grew +271.8% this quarter. But the top 5 products take 85% of clicks, so Cool Bag Backpack is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £181K/yr367K searches / yr
- 90-day growth
- +271.8%search demand this quarter
- Competition
- 85%top-5 click share · 8 brands · 11 sellers
Flapen Score
Cool Bag Backpack against its category
The dotted line is the Home & Garden average. Past it, Cool Bag Backpack is stronger. Inside it, weaker.
Market
The Cool Bag Backpack market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cool Bag Backpack 367K times last year and spent an estimated £181K. The top 5 brands take 91% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 367K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +271.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £181K a year.
- Searches, last 12 months
- 367K
- Growth, 90 days vs prior 90
- +271.8%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £181Ka year
- Peak month
- July9.1× the quietest month
- Top search term
- cooler backpack80K searches a year
02 · Price
A sale here is worth £17.43.
Listings sell for £17.43 on average, from £9.04 to £34.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £17.43 that is £4K to £9K a year per listing.
- Average price
- £17.43inside the $15 to $100 sweet spot
- Price range
- £9.04–£34.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£9K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Barbecue & Outdoor Dining. It carries 3,480 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #34in Barbecue & Outdoor Dining
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,480per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Cool Bag Backpack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bordlite Cooler Backpack Insulated Lunch Bag Leakproof Water Resistant Large Capacity Cool Bag for Work Travel Picnic Beach Thermal Backpack with Pockets & Bottle Holder 28x15x39cm - Grey -
- Price
- £13.11
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 1y ago

Lifewit 21L 30-Can Soft Cooler Backpack Bag with Hard Liner Large Insulated Picnic Lunch Box Soft-Sided for Camping/BBQ/Family Outdoor Activities Grey
- Price
- £15.26
- Rating
- 4.7/5
- Reviews
- 9,619
- Age
- 8y ago

Bordlite Cooler Backpack Insulated Lunch Bag Leakproof Water Resistant Large Capacity Cool Bag for Work Travel Picnic Beach Thermal Backpack with Pockets & Bottle Holder 28x15x39cm - Pink -
- Price
- £13.24
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 1y ago

GEEZY Insulated Cool Bag Backpack Lightweight Picnic Cooler with Spacious Compartments Keeps Food and Drinks Fresh Perfect for Camping Hiking Beach Outings Assorted Designs
- Price
- £9.04
- Rating
- 4.4/5
- Reviews
- 507
- Age
- 6y ago

Tydi Cooler Backpack Insulated 30L Cool Bag Rucksack Backpack Cooler Cool Bag Back Pack for Picnic Camping Hiking Black
- Price
- £17.11
- Rating
- 4.6/5
- Reviews
- 555
- Age
- 5y ago
Trending
90-day click momentum
Tydi Cooler Backpack Insulated 30L Cool Bag Rucksack Backpack Cooler Cool Bag Back Pack for Picnic Camping Hiking Black
- Price
- £17.11
- Rating
- 4.6/5
- Reviews
- 555
- Age
- 5y ago

Bordlite Cooler Backpack Insulated Lunch Bag Leakproof Water Resistant Large Capacity Cool Bag for Work Travel Picnic Beach Thermal Backpack with Pockets & Bottle Holder 28x15x39cm - Pink -
- Price
- £13.24
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 1y ago

MAXTOP 40L Backpack Ultra Lightweight Packable Foldable Rucksack Water Resistent For Men Women Kids Outdoor Camping Hiking Travel Daypack Handy Durable Gifts For Men Women
- Price
- £12.59
- Rating
- 4.3/5
- Reviews
- 15,950
- Age
- 3y ago

Bordlite Cooler Backpack Insulated Lunch Bag Leakproof Water Resistant Large Capacity Cool Bag for Work Travel Picnic Beach Thermal Backpack with Pockets & Bottle Holder 28x15x39cm - Grey -
- Price
- £13.11
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 1y ago

Tactical Double Deck Cooler Backpack for Men Large Lunch Backpack With 2 Compartment Soft Cooler Bag
- Price
- £34.11
- Rating
- 4.1/5
- Reviews
- 108
- Age
- 1y ago
Newest
by launch date
Tactical Double Deck Cooler Backpack for Men Large Lunch Backpack With 2 Compartment Soft Cooler Bag
- Price
- £34.11
- Rating
- 4.1/5
- Reviews
- 108
- Age
- 1y ago

Bordlite Cooler Backpack Insulated Lunch Bag Leakproof Water Resistant Large Capacity Cool Bag for Work Travel Picnic Beach Thermal Backpack with Pockets & Bottle Holder 28x15x39cm - Grey -
- Price
- £13.11
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 1y ago

Bordlite Cooler Backpack Insulated Lunch Bag Leakproof Water Resistant Large Capacity Cool Bag for Work Travel Picnic Beach Thermal Backpack with Pockets & Bottle Holder 28x15x39cm - Pink -
- Price
- £13.24
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 1y ago

Lifewit 30 Cans Backpack Cooler Waterproof Insulated Soft Lunch Backpack Lightweight Leakproof Cooler Bag for Men Women Adults for Work Picnics Beach Camping Travel Outdoor Activities Black
- Price
- £16.12
- Rating
- 4.6/5
- Reviews
- 846
- Age
- 3y ago

MAXTOP 40L Backpack Ultra Lightweight Packable Foldable Rucksack Water Resistent For Men Women Kids Outdoor Camping Hiking Travel Daypack Handy Durable Gifts For Men Women
- Price
- £12.59
- Rating
- 4.3/5
- Reviews
- 15,950
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
11
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
6%
- Bordlite55%
- Lifewit16%
- GEEZY9%
- Tydi7%
- Bunnychic4%
- MAXTOP3%
- Open — no brand owns it (2 brands, 6%)
Demand
Cool Bag Backpack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 9.1×
Search terms
Top Cool Bag Backpack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cooler backpack80K/yr
- cool bag backpack54K/yr
- picnic backpack38K/yr
- cool bag rucksack41K/yr
- insulated backpack24K/yr
- backpack cool bag17K/yr
- rucksack cool bag14K/yr
- coolbag rucksacks14K/yr
- picnic rucksack15K/yr
- cool backpack12K/yr
Reviews and returns
What reviews say buyers love and hate about Cool Bag Backpack
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
very poor quality
Poor quality when it arrived in flat pack not worth the money it will not last long
poor quality for everyday use
NOT value for money
Waste of money
the drinks were only a tiny bit colder than room temperature
Leaked quickly and the outside material was damp
will not last
then later that day the strap broke so ended up taking cans out
Love
Excellent product
Overall good bag
Great cool bag good quality
An excellent size
This is a great size bag
Good size & portable
Good for the money
Very good bag for the price
Great value
easy to use
drinks easy to carry
easy to handle
Good quality and comfortable with plenty of room
Very comfortable to carry
Comfortable to wear on back
Return
0.8% Return rate 73% Fixable by listing
very poor quality
Poor quality when it arrived in flat pack not worth the money it will not last long
poor quality for everyday use
It's not as purple as It looked in the description
But not the colour recieved
But not the colour that's advertised at all
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cool Bag Backpack questions
Answered from the same tracked data.









