Cool Bag
PassCool Bag scores 65 out of 100, a Pass. Shoppers spend $1.5M a year here, search demand grew +41.5% this quarter, and returns run at 1.1% of orders.
- Flapen Score
- 65 / 100Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 5165
- Market size
- £1.5M/yr5.7M searches / yr
- 90-day growth
- +41.5%search demand this quarter
- Competition
- 36%top-5 click share · 31 brands · 62 sellers
Flapen Score
Cool Bag against its category
The dotted line is the Home & Garden average. Past it, Cool Bag is stronger. Inside it, weaker.
Market
The Cool Bag market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cool Bag 5.7M times last year and spent an estimated £1.5M. The top 5 brands take 53% of clicks. Demand peaks in Jul–Aug. Flapen scores it 65 out of 100, a Pass.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 5.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +41.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.
- Searches, last 12 months
- 5.7M
- Growth, 90 days vs prior 90
- +41.5%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £1.5Ma year
- Peak month
- August2.2× the quietest month
- Top search term
- lunch bag2.1M searches a year
02 · Price
A sale here is worth £8.96.
Listings sell for £8.96 on average, from £3.34 to £18.79. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At £8.96 that is £27K to £36K a year per listing.
- Average price
- £8.96under the $15 to $100 sweet spot
- Price range
- £3.34–£18.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £27K–£36K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #21 within Food Storage. It carries 4,495 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 96%
- Out of stock, average day
- 2.6%
- Average rank
- #21in Food Storage
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,495per listing
- Listings tracked
- 50
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Cool Bag products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Yikki Lunch Bags for Women Men Reusable Insulated Leakproof Cool Bags
- Price
- £3.38
- Rating
- 4.5/5
- Reviews
- 3,913
- Age
- 3y ago

Lifewit Lunch Bag 9L 12 Can Insulated Lunch Box Soft Cooler Cooling Tote for Adult Men Women Black
- Price
- £10.66
- Rating
- 4.6/5
- Reviews
- 37,676
- Age
- 4y ago

Lunch Bag Insulated Lunch Bags Thermal Lunch Tote Bags for Women Men 7.9L Cooler Bag Waterproof Leak-Proof for Outdoor Beach Camping BBQ Travel
- Price
- £6.31
- Rating
- 4.4/5
- Reviews
- 1,707
- Age
- 4y ago

Binoster Lunch Bags for Women Insulated Cooler Lunch Bag Adults Kids Packed Lunch Box Tote Bag Cute Girls Ladies Lunch Bags for Work School Picnic Travel Beach Gifts for Women Her Wife Preppy Stuff
- Price
- £7.55
- Rating
- 4.4/5
- Reviews
- 229
- Age
- 1y ago

Lifewit 9L Insulated Lunch Bag for Men 12-Can Cool Bag Lunch Box Black
- Price
- £10.88
- Rating
- 4.5/5
- Reviews
- 5,479
- Age
- 3y ago
Trending
90-day click momentum
Thermos Radiance 4.5L Insulated Lunch Bag Rock Cap Green Compact Cool Bag for Work & School Leak-Resistant Food-Safe Lining Isotec Insulation Keeps Food Cold for Hours Storage Pockets
- Price
- £12.08
- Rating
- 4.4/5
- Reviews
- 2,546
- Age
- 5mo ago

KEPLIN Insulated Cooler Bag 8.5L Waterproof & Leak Resistant with Shoulder Strap Side & Front Pockets Portable Lunch Box for Picnic Camping Beach Travel Large Capacity & Durable (26 x 17 x 21 cm)
- Price
- £10.59
- Rating
- 4.5/5
- Reviews
- 1,030
- Age
- 3y ago

Lifewit 21L 30-Can Soft Cooler Backpack Bag with Hard Liner Large Insulated Picnic Lunch Box Soft-Sided for Camping/BBQ/Family Outdoor Activities Grey
- Price
- £15.26
- Rating
- 4.7/5
- Reviews
- 9,619
- Age
- 8y ago

Lifewit Cooler Bag 50 Cans Collapsible and Insulated Large Lunch Bag Leakproof Soft Cooler Portable for Camping/BBQ/Family Outdoor Activities Grey
- Price
- £18.79
- Rating
- 4.7/5
- Reviews
- 19,252
- Age
- 6y ago

Lifewit Lunch Bag 9L 12 Can Insulated Lunch Box Soft Cooler Cooling Tote for Adult Men Women Black
- Price
- £10.66
- Rating
- 4.6/5
- Reviews
- 37,676
- Age
- 4y ago
Newest
by launch date
HOTOR Insulated Lunch Box for Men & Women - Leak-Proof Cooler Lunch Bag with 4 Pockets Adjustable Strap Ideal for Work Picnic Travel - Medium Black 10.2 x 6.9 x 8.5
- Price
- £9.87
- Rating
- 4.5/5
- Reviews
- 6,592
- Age
- 2mo ago

Thermos Radiance 4.5L Insulated Lunch Bag Rock Cap Green Compact Cool Bag for Work & School Leak-Resistant Food-Safe Lining Isotec Insulation Keeps Food Cold for Hours Storage Pockets
- Price
- £12.08
- Rating
- 4.4/5
- Reviews
- 2,546
- Age
- 5mo ago

SUOXU Insulated Lunch Bag for Men Women Kids Cool Bag- Reusable Thermal Food Bag Ice Pack with Leak-Proof Liner Cooler Tote for Work School Picnic & Travel (5L - Light Green)
- Price
- £5.93
- Rating
- 3.8/5
- Reviews
- 995
- Age
- 1y ago

SUOXU Insulated Lunch Bag for Men Women Kids Cool Bag- Reusable Thermal Food Bag Ice Pack with Leak-Proof Liner Cooler Tote for Work School Picnic & Travel (5L-Black)
- Price
- £5.82
- Rating
- 3.8/5
- Reviews
- 995
- Age
- 1y ago

Fashion Stationery Insulated Lunch Bag for Women Men Kids Lunch Box School Lunch Bags for Girls Boys or Toddlers Picnic Bag Travel Small Mini Cooler
- Price
- £6.24
- Rating
- 4.2/5
- Reviews
- 995
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
31 falling
Sellers
62
Top-5 brand share
53%
Top 20: 90%
Top-5 click share
36%
Top 20: 69%
Open market
41%
- Lifewit21%
- Yikki13%
- SUOXU6%
- hzzycer6%
- HOTOR6%
- HOMESPON6%
Demand
Cool Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.2×
Search terms
Top Cool Bag search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lunch bag2.1M/yr
- cool bag770K/yr
- lunch bags for women772K/yr
- cooler bag302K/yr
- insulated lunch bag440K/yr
- lunch bag for men252K/yr
- small cool bag122K/yr
- cool bag small76K/yr
- insulated lunch box165K/yr
- lunch bags163K/yr
Reviews and returns
What reviews say buyers love and hate about Cool Bag
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality
Cheap quality
Rubbish quality - broke after 1 day
Quite large
Its a very small bag
To small
it falls apart
It broke after first use
Doesn't last
Not robust
It's pretty flimsy
Not sturdy
handle coming out
a handle is coming loose
handle came completly off
Love
i love the size
Really good size bag
Decent size
Seems reasonable quality
Excellent product
the build quality is great
Good price
Great value for money
Excellent value for money
it has a good capacity
the storage capacity is great as its expandable
Plenty of space
Just what I needed
Better than expected
As described
Return
1.1% Return rate 74% Fixable by listing
Quite large
Its a very small bag
To small
Bad quality
Cheap quality
Rubbish quality - broke after 1 day
Not robust
It's pretty flimsy
Not sturdy
It's falling apart at the seams already
the stitching has come apart
Faulty stitching
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cool Bag questions
Answered from the same tracked data.









