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Cool Air Fan

Pass

Cool Air Fan scores 65 out of 100, a Pass. Shoppers spend $45K a year here, search demand grew >1,000% this quarter, and returns run at 0.7% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£45K/yr68K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
39%top-5 click share · 29 brands · 99 sellers

Flapen Score

Cool Air Fan against its category

The dotted line is the Home & Garden average. Past it, Cool Air Fan is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cool Air Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cool Air Fan 68K times last year and spent an estimated £45K. The top 5 brands take 54% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.2%
Market size, estimated
£45Ka year
Peak month
July135.0× the quietest month
Top search term
cool air fan44K searches a year

02 · Price

A sale here is worth £54.40.

Listings sell for £54.40 on average, from £13.81 to £258.50. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £54.40 that is £0 to £5K a year per listing.

Average price
£54.40inside the $15 to $100 sweet spot
Price range
£13.81–£258.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #53 within Heating, Cooling & Air Quality. It carries 4,494 reviews at 3.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
83%
Out of stock, average day
15.8%
Average rank
#53in Heating, Cooling & Air Quality
Average rating
3.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,494per listing
Listings tracked
40

04 · Newcomers

Amazon counts 10 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
10Amazon's first-year sales bar
Average brand age
25 months

Products

Top Cool Air Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

99

Top-5 brand share

54%

Top 20: 91%

Top-5 click share

39%

Top 20: 78%

Open market

42%

  • DREO22%
  • Levoit13%
  • Amazon Basics8%
  • Jokoo6%
  • Generic5%
  • Honeywell4%

Demand

Cool Air Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Spike '26Prime Day '26SepFebMarAprMayJunJulAugSepOctNovDecFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 135.0×

Search terms

Top Cool Air Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cool air fan44K/yr
  • cooling air fans22K/yr
  • fans & cooling ac2K/yr

Reviews and returns

What reviews say buyers love and hate about Cool Air Fan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level14%+0.61

Quite noisy

Too loud

It is noisy

Value For Money14%−0.04

even though it's not a cheap price

This wasn't cheap

may look cheaper

Quality-Overall9%−0.03

Bad quality

Very disappointed with the quality control

low quality product

Size-Overall9%−0.02

It is HUGE

The cable is too short

It's small

Durability6%−0.09

almost falling apart

Broken

Didnt last

Love

Value For Money15%−0.04

Decent price

Good value for money

Money well spent

Noise Level15%+0.61

Noise level acceptable

Not noisy

Fairly quiet

Quality-Overall11%−0.03

A+ quality

the build quality is solid

The build quality is excellent

Strength8%+0.28

very sturdy

Looks good and is stable

Sturdy with a strong base

Remote Control5%+0.73

Love the remote control

love the remote

remote works well

Return

0.7% Return rate 26% Fixable by listing

Functionality-Overall20%█▅▇▆▇█

Not effective

Did not work

Hardly works

Size-Overall17%▅█▇▆▅▅

It is HUGE

The cable is too short

It's small

Noise Level13%▆██▇▇▆

Quite noisy

Too loud

It is noisy

Strength10%█▄▃▅▆▅

not very steady

Not strong at all

Really weak

Defective Material/Parts6%█▄▇▆▅▆

FAQ

Common Cool Air Fan questions

Answered from the same tracked data.