Cookware
MaybeThe top 5 products take only 18% of clicks. But shoppers spend only $46K a year here, so Cookware is a Maybe.
- Flapen Score
- 55 / 100Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 5155
- Market size
- £46K/yr82K searches / yr
- 90-day growth
- -26.5%search demand this quarter
- Competition
- 18%top-5 click share · 41 brands · 411 sellers
Flapen Score
Cookware against its category
The dotted line is the Home & Garden average. Past it, Cookware is stronger. Inside it, weaker.
Market
The Cookware market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cookware 82K times last year and spent an estimated £46K. The top 5 brands take 47% of clicks. Demand peaks in Sep–Oct. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- -26.5%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £46Ka year
- Peak month
- September2.7× the quietest month
- Top search term
- deep frying pan41K searches a year
02 · Price
A sale here is worth £25.35.
Listings sell for £25.35 on average, from £6.35 to £112.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £25.35 that is £0 to £3K a year per listing.
- Average price
- £25.35inside the $15 to $100 sweet spot
- Price range
- £6.35–£112.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #2,141 within Cookware. It carries 2,910 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 86%
- Out of stock, average day
- 9.1%
- Average rank
- #2,141in Cookware
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,910per listing
- Listings tracked
- 103
04 · Newcomers
Amazon counts 8 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Cookware products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SENSARTE 30cm Deep Nonstick Frying Pan 4.7L Saute Pan with Lid
- Price
- £31.90
- Rating
- 4.4/5
- Reviews
- 19,069
- Age
- 3y ago

GiPP Nonstick Deep Frying Pan - 4.3L Grey Granite Saute Pan with Lid Pour Spout and Stay-Cool Handle Non Stick Skillet Non Toxic Cooking Pan Induction Cookware PFOA Free(Grey 28cm)
- Price
- £21.62
- Rating
- 4.6/5
- Reviews
- 747
- Age
- 2y ago

Tower T800033 Trustone Pro 28cm Non-Stick Multi-Pan Stone-infused Titanium Cast Steel Handle Violet & Black 4.5 litres
- Price
- £25.21
- Rating
- 4.4/5
- Reviews
- 1,011
- Age
- 7y ago

SENSARTE Nonstick Skillet Deep Frying Pan 26 cm/4 Litre Saute Pan with Lid Stay-Cool Handle Healthy Stone Cookware Cooking Pan Induction Compatible
- Price
- £23.53
- Rating
- 4.4/5
- Reviews
- 19,069
- Age
- 5y ago

Blackmoor 28cm Saute Pan/Non-Stick Ceramic-Coated PFAS-Free Suitable for All Hob Types/Black Classic Range 66199
- Price
- £13.37
- Rating
- 4.6/5
- Reviews
- 754
- Age
- 7y ago
Trending
90-day click momentum
Colourcoco Frying Pan Set - 9 Pieces Non-Stick Induction Compatible Cookware with Heat Resistant Handles Dishwasher Safe Kitchen Pans Black
- Price
- £20.30
- Rating
- 3.0/5
- Reviews
- 13
- Age
- 7mo ago

Abijan Stainless Steel Frying Pan 28cm Titanium Frying Pan with Lid 5 Ply Stainless Steel Pan Induction Non Toxic Frying Pan PTFE & PFOA Free Oven Safe Suitable for All Hobs
- Price
- £26.14
- Rating
- 3.0/5
- Reviews
- 30
- Age
- 5mo ago

SUNNYNEST Deep Frying Pan Stainless Steel with Basket for Fish Shrimp Seafood French Fries Chicken Preparation with Visible Lid Oil Strainer Pot
- Price
- £14.42
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 9mo ago

GiPP Nonstick Deep Frying Pan - 4.3L Grey Granite Saute Pan with Lid Pour Spout and Stay-Cool Handle Non Stick Skillet Non Toxic Cooking Pan Induction Cookware PFOA Free(Grey 28cm)
- Price
- £21.62
- Rating
- 4.6/5
- Reviews
- 747
- Age
- 2y ago

MICHELANGELO 20cm Frying Pan with Lid Induction Non Stick Pan
- Price
- £16.79
- Rating
- 4.4/5
- Reviews
- 1,018
- Age
- 3y ago
Newest
by launch date
Abijan Stainless Steel Frying Pan 28cm Titanium Frying Pan with Lid 5 Ply Stainless Steel Pan Induction Non Toxic Frying Pan PTFE & PFOA Free Oven Safe Suitable for All Hobs
- Price
- £26.14
- Rating
- 3.0/5
- Reviews
- 30
- Age
- 5mo ago

Colourcoco Frying Pan Set - 9 Pieces Non-Stick Induction Compatible Cookware with Heat Resistant Handles Dishwasher Safe Kitchen Pans Black
- Price
- £20.30
- Rating
- 3.0/5
- Reviews
- 13
- Age
- 7mo ago

SUNNYNEST Deep Frying Pan Stainless Steel with Basket for Fish Shrimp Seafood French Fries Chicken Preparation with Visible Lid Oil Strainer Pot
- Price
- £14.42
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 9mo ago

nuovva Stainless Steel Frying Pan Set 2pcs Induction Hob Pan Set Naturally Non-Stick Tri-Ply Stainless Steel 20cm & 28cm Cooking Pans
- Price
- £31.10
- Rating
- 4.3/5
- Reviews
- 944
- Age
- 1y ago

SENSARTE 30cm Deep Ceramic Nonstick Frying Pan 4.7L Saute Pan with Lid
- Price
- £32.39
- Rating
- 4.4/5
- Reviews
- 19,069
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 18% of clicks. An open shelf where new products get seen.
Brands
41 falling
Sellers
411
Top-5 brand share
47%
Top 20: 85%
Top-5 click share
18%
Top 20: 48%
Open market
46%
- Tefal13%
- SENSARTE11%
- GiPP8%
- Kordisen7%
- nuovva7%
- Rainberg7%
Demand
Cookware search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.7×
Search terms
Top Cookware search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- deep frying pan41K/yr
- frying pan set non stick7K/yr
- non stick stainless steel frying pan6K/yr
- induction frying pan set6K/yr
- frying pan sets5K/yr
- enamel frying pan5K/yr
- non toxic pan5K/yr
- ceramic coated frying pan4K/yr
- frying pans nonstick set4K/yr
Reviews and returns
What reviews say buyers love and hate about Cookware
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Sticking
Everything sticks
Not none stick
Rubbish quality
These are cheap compared to competitors because they are appalling quality
Bad quality
Unfortunately, the problems started from the very first use
Its not durable
May not last
too big
Very small
the lid didn't fit
heavier than I expected
Heavier than expected
are very heavy
Love
Very good quality set
Amazing quality
Good quality, i've been using for a couple of months, and look like they will last
Fair price
affordable price
Money well spent
cleans up so easily
Cleans easily
cleans up so well
Nice assortment of sizes
Decent size
Good size range
This is a great frying pan
One of the best fry pans I own
Best fry pan
Return
2.1% Return rate 49% Fixable by listing
too big
Very small
the lid didn't fit
Sticking
Everything sticks
Not none stick
Rubbish quality
These are cheap compared to competitors because they are appalling quality
Bad quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cookware questions
Answered from the same tracked data.









