Is cookware profitable to sell on Amazon United Kingdom?

The niche generates £46K/yr across 103 tracked products. 8 of 18 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Worth a look (55/100).

How competitive is the cookware niche?

41 brands and 411 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in cookware?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 2.1%.

When does demand for cookware peak?

Demand peaks in Sep–Oct; the busiest month runs 2.7× the quietest.

What does it cost to enter the cookware niche?

Listings span £6.35–£112.96; the average listing price is £25.35 (sweet spot $15–$100). The average incumbent carries 2,910 reviews — the moat a new listing must climb.

cookware

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but a small market ($46K/yr) keeps it on the watch list.

Competition

Incredible18%

top-5 click share — an open shelf

Avg price

Incredible£25.35

avg listing price — sweet spot $15–$100

Brand share

Great47%

top-5 brand share — no brand owns this niche

Price range

Great£6.35–£112.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.1%

return rate — above 5% kills the launch gate

Review moat

Okay2,909.73

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad£46K

£46K/yr · 82K searches

Growth

Bad-26.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, cookware is a £46K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 55/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

cookware market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £38K–£51K; units × avg price
Conversion rate: 2.2%
Avg BSR: #2,141
Page quality: 0%
Prime: 86%
Sponsored: 91%
Out of stock: 9.1%
Avg brand age: 47 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

41 falling

Sellers

411

Top-5 brand share

47%

Top 20: 85%

Top-5 click share

18%

Top 20: 48%

Open market

46%

Tefal13%
SENSARTE11%
GiPP8%
Kordisen7%
nuovva7%
Rainberg7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.5% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 2.7×

Open Trend

Top cookware search terms

deep frying pan41K/yr -31.8%1.5% conv.
frying pan set non stick7K/yr -29.0%3.4% conv.
non stick stainless steel frying pan6K/yr -25.9%1.7% conv.
induction frying pan set6K/yr -28.1%3.0% conv.
frying pan sets5K/yr -20.1%1.9% conv.
enamel frying pan5K/yr -20.7%1.1% conv.
non toxic pan5K/yr -18.8%0.7% conv.
ceramic coated frying pan4K/yr +1.5%1.2% conv.
frying pans nonstick set4K/yr -3.6%2.9% conv.

All search terms

Top cookware products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SENSARTE 30cm Deep Nonstick Frying Pan 4.7L Saute Pan with Lid

SENSARTE£31.904.4★19,069 rev

GiPP Nonstick Deep Frying Pan - 4.3L Grey Granite Saute Pan with Lid Pour Spout and Stay-Cool Handle Non Stick Skillet Non Toxic Cooking Pan Induction Cookware PFOA Free(Grey 28cm)

GiPP£21.624.6★747 rev

Tower T800033 Trustone Pro 28cm Non-Stick Multi-Pan Stone-infused Titanium Cast Steel Handle Violet & Black 4.5 litres

Tower£25.214.4★1,011 rev

SENSARTE Nonstick Skillet Deep Frying Pan 26 cm/4 Litre Saute Pan with Lid Stay-Cool Handle Healthy Stone Cookware Cooking Pan Induction Compatible

SENSARTE£23.534.4★19,069 rev

Blackmoor 28cm Saute Pan/Non-Stick Ceramic-Coated PFAS-Free Suitable for All Hob Types/Black Classic Range 66199

Blackmoor£13.374.6★754 rev

Newest

by launch date

Abijan Stainless Steel Frying Pan 28cm Titanium Frying Pan with Lid 5 Ply Stainless Steel Pan Induction Non Toxic Frying Pan PTFE & PFOA Free Oven Safe Suitable for All Hobs

Abijan£26.1430 rev

5mo ago

Colourcoco Frying Pan Set - 9 Pieces Non-Stick Induction Compatible Cookware with Heat Resistant Handles Dishwasher Safe Kitchen Pans Black

Colourcoco£20.3013 rev

7mo ago

SUNNYNEST Deep Frying Pan Stainless Steel with Basket for Fish Shrimp Seafood French Fries Chicken Preparation with Visible Lid Oil Strainer Pot

SUNNYNEST£14.428 rev

9mo ago

nuovva Stainless Steel Frying Pan Set 2pcs Induction Hob Pan Set Naturally Non-Stick Tri-Ply Stainless Steel 20cm & 28cm Cooking Pans

nuovva£31.10944 rev

1y ago

SENSARTE 30cm Deep Ceramic Nonstick Frying Pan 4.7L Saute Pan with Lid

SENSARTE£32.3919,069 rev

1y ago

What buyers say about cookware

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Very good quality set”

Value For Money13%

“Fair price”

Ease Of Cleaning10%

“cleans up so easily”

Size-Overall5%

“Nice assortment of sizes”

Frying Quality5%

“This is a great frying pan”

Non-Stick Coating4%

“Great non stick pan”

Advertised Vs Actual Product4%

“Exactly what I needed”

Cooking Experience3%

“cooks food really well”

Baking3%

“Fantastic pans”

Adhesion/Stickiness3%

“solid, no issues with sticking”

What buyers complain about

Adhesion/Stickiness23%

“Sticking”

Quality-Overall11%

“Rubbish quality”

Durability6%

“Unfortunately, the problems started from the very first use”

Size-Overall5%

“too big”

Weight Heavy4%

“heavier than I expected”

Value For Money4%

“Too expensive”

Non-Stick Coating4%

“this is not non-stick in the slightest”

Heating3%

“Saying it must have overheated at some point”

Handle Quality2%

“one handle is just not enough”

Rusts/Corrodes2%

“Instantly rusts”

Top return reasons

Size-Overall36%

Compatibility-Overall15%

Functionality-Overall7%

Adhesion/Stickiness6%

Quality-Overall5%