Cookie Cutters
FailDemand is soft, at -41.9% this quarter, so Cookie Cutters is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £194K/yr580K searches / yr
- 90-day growth
- -41.9%search demand this quarter
- Competition
- 53%top-5 click share · 24 brands · 66 sellers
Flapen Score
Cookie Cutters against its category
The dotted line is the Home & Garden average. Past it, Cookie Cutters is stronger. Inside it, weaker.
Market
The Cookie Cutters market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cookie Cutters 580K times last year and spent an estimated £194K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
5.2% of searches ended in a purchase last week.
Shoppers searched for this 580K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -41.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £194K a year.
- Searches, last 12 months
- 580K
- Growth, 90 days vs prior 90
- -41.9%
- Conversion, latest week
- 5.2%
- Market size, estimated
- £194Ka year
- Peak month
- December4.6× the quietest month
- Top search term
- cookie cutters359K searches a year
02 · Price
A sale here is worth £6.40.
Listings sell for £6.40 on average, from £2.94 to £15.86. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £6.40 that is £5K to £6K a year per listing.
- Average price
- £6.40under the $15 to $100 sweet spot
- Price range
- £2.94–£15.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #207 within Bakeware. It carries 1,296 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 96%
- Out of stock, average day
- 2.9%
- Average rank
- #207in Bakeware
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,296per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Cookie Cutters products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tala Reversible Pastry and Cookie Cutters Perfect for Pastry Cookie Dough Biscuits Scones and Many More Double Edged for Both Fluted and Straight Cut 6 Pieces with Sizes from 48mm to 98mm
- Price
- £3.58
- Rating
- 4.6/5
- Reviews
- 1,363
- Age
- 19y ago

Metal Cookie Cutter Set - 12 Stainless Steel Shapes Including Round Heart Star and Flower for Baking Biscuits and Mini Molds
- Price
- £4.79
- Rating
- 4.5/5
- Reviews
- 1,123
- Age
- 3y ago

Tala Stainless Steel Pastry Cutters Set of 3 Durable Round Cookie & Biscuit Cutters in Small Medium & Large Sizes Ideal for Pastry Dough Sugarpaste & Baking Premium Quality Kitchen Baking Tools
- Price
- £2.94
- Rating
- 4.4/5
- Reviews
- 1,357
- Age
- 20y ago

25 PCS Cookie Cutter Set Circle Love Star Square and Flower Biscuit Cutter Set Mini Plastic Cookie Molds for Fun Time with Kids for Cake Sandwich Fondant Biscuit Pastry Decorating
- Price
- £6.69
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago

Cookie Cutters - Joyoldelf 30 pcs Cartoon Biscuit Cutter Mould Set for DIY Baking Cake Fondant Sugarcraft Pastry Bakeware Decoration
- Price
- £8.26
- Rating
- 4.5/5
- Reviews
- 3,994
- Age
- 9y ago
Trending
90-day click momentum
12Pcs Cookie Cutters Baking Set Heart Flower Round Star Shape Biscuit Cutter Stainless Steel Molds Cookie Cutters for Kitchen Baking Birthday Christmas Valentines Day Party Supplies
- Price
- £3.29
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 6mo ago

12 Pcs Round Cookie Cutter Set Pastry Cutters for Baking Stainless Steel Circle Biscuit Cutters Durable Ring Scone Cutter for Baking Pastry Donut Fondant Dough DIY Cake (12 Sizes)
- Price
- £8.16
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 5mo ago

30 Pcs Mini Cookie Cutters Set Stainless Steel Small Geometric Biscuit Cutters for Baking Pastry Fondant & Polymer Clay - Metal Star Heart Flower Round & Square Shape Moulds
- Price
- £6.51
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

25 PCS Cookie Cutter Set Circle Love Star Square and Flower Biscuit Cutter Set Mini Plastic Cookie Molds for Fun Time with Kids for Cake Sandwich Fondant Biscuit Pastry Decorating
- Price
- £6.69
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago

12 Pcs Cookie Cutters Set Stainless Steel Biscuit Cutters for Baking Heart Star Flower Round Cookie Cutter Set Small Metal Cutters for Cookies Cakes Fruits Valentines Cookie Cutters
- Price
- £3.98
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 6mo ago
Newest
by launch date
12 Pcs Round Cookie Cutter Set Pastry Cutters for Baking Stainless Steel Circle Biscuit Cutters Durable Ring Scone Cutter for Baking Pastry Donut Fondant Dough DIY Cake (12 Sizes)
- Price
- £8.16
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 5mo ago

12Pcs Cookie Cutters Baking Set Heart Flower Round Star Shape Biscuit Cutter Stainless Steel Molds Cookie Cutters for Kitchen Baking Birthday Christmas Valentines Day Party Supplies
- Price
- £3.29
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 6mo ago

12 Pcs Cookie Cutters Set Stainless Steel Biscuit Cutters for Baking Heart Star Flower Round Cookie Cutter Set Small Metal Cutters for Cookies Cakes Fruits Valentines Cookie Cutters
- Price
- £3.98
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 6mo ago

30 Pcs Mini Cookie Cutters Set Stainless Steel Small Geometric Biscuit Cutters for Baking Pastry Fondant & Polymer Clay - Metal Star Heart Flower Round & Square Shape Moulds
- Price
- £6.51
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

British Biscuit Cutter Set 3D Printed Cookie Cutters (Multiple Styles & Sizes) (Full Set of 7 3 // 75mm)
- Price
- £15.86
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 rising
Sellers
66
Top-5 brand share
60%
Top 20: 97%
Top-5 click share
53%
Top 20: 92%
Open market
37%
- Tala32%
- MIUTME12%
- Joyoldelf7%
- Ainvhh5%
- YCZARD4%
- LYKIN3%
Demand
Cookie Cutters search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Cookie Cutters search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cookie cutters359K/yr
- cookie cutter56K/yr
- biscuit cutters35K/yr
- cookie cutters for kids20K/yr
- biscuit cutters for baking17K/yr
- biscuit cutter11K/yr
- shape cutters9K/yr
- cutters for baking13K/yr
- cookie cutters for baking12K/yr
- large cookie cutters9K/yr
Reviews and returns
What reviews say buyers love and hate about Cookie Cutters
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small cutters
On receiving these cookie cutters my initial thought was that they were too small
They are very tiny
Very flimsy
Bit flimsy
Rings too weak to resist big pressure
a little thin
Thin and very small
Poor quality
Not the best quality
The quality isnt the best
does not cut clear at all
Love
Excellent product
good well made
Solid quality
Good value
Value for money
Value for money
good variety of sizes and shapes
Great selection of sizes for the price point
Good range of sizes - the container to keep them in is an added useful bonus
Does what it was supposed to do
just what I needed
Exactly as described
Easy to use
These cutters are easy to use
Simple
Return
0.5% Return rate 86% Fixable by listing
Very small cutters
On receiving these cookie cutters my initial thought was that they were too small
They are very tiny
Very flimsy
Bit flimsy
Rings too weak to resist big pressure
Poor quality
Not the best quality
The quality isnt the best
a little thin
Thin and very small
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cookie Cutters questions
Answered from the same tracked data.









