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Cookie Cutters

Fail

Demand is soft, at -41.9% this quarter, so Cookie Cutters is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£194K/yr580K searches / yr
90-day growth
-41.9%search demand this quarter
Competition
53%top-5 click share · 24 brands · 66 sellers

Flapen Score

Cookie Cutters against its category

The dotted line is the Home & Garden average. Past it, Cookie Cutters is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cookie Cutters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cookie Cutters 580K times last year and spent an estimated £194K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 580K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -41.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £194K a year.

Searches, last 12 months
580K
Growth, 90 days vs prior 90
-41.9%
Conversion, latest week
5.2%
Market size, estimated
£194Ka year
Peak month
December4.6× the quietest month
Top search term
cookie cutters359K searches a year

02 · Price

A sale here is worth £6.40.

Listings sell for £6.40 on average, from £2.94 to £15.86. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £6.40 that is £5K to £6K a year per listing.

Average price
£6.40under the $15 to $100 sweet spot
Price range
£2.94–£15.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£6K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #207 within Bakeware. It carries 1,296 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
96%
Out of stock, average day
2.9%
Average rank
#207in Bakeware
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,296per listing
Listings tracked
27

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Cookie Cutters products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£39K£58K£78K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

66

Est. top-5 brand share

60%

Top 20: 97%

Est. top-5 click share

53%

Top 20: 92%

Open market

37%

  • Tala32%
  • MIUTME12%
  • Joyoldelf7%
  • Ainvhh5%
  • YCZARD4%
  • LYKIN3%

Demand

Cookie Cutters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Cookie Cutters search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cookie cutters359K/yr
  • cookie cutter56K/yr
  • biscuit cutters35K/yr
  • cookie cutters for kids20K/yr
  • biscuit cutters for baking17K/yr
  • biscuit cutter11K/yr
  • shape cutters9K/yr
  • cutters for baking13K/yr
  • cookie cutters for baking12K/yr
  • large cookie cutters9K/yr

Reviews and returns

What reviews say buyers love and hate about Cookie Cutters

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Quality-Overall”
47%of negative reviews mention “Size-Overall”
0.5%of orders come back
“Very small cutters”
A buyer, on “Size-Overall”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cookie Cutters questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data