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Cookie Cutters

Fail

Demand is soft, at -41.9% this quarter, so Cookie Cutters is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£194K/yr580K searches / yr
90-day growth
-41.9%search demand this quarter
Competition
53%top-5 click share · 24 brands · 66 sellers

Flapen Score

Cookie Cutters against its category

The dotted line is the Home & Garden average. Past it, Cookie Cutters is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cookie Cutters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cookie Cutters 580K times last year and spent an estimated £194K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 580K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -41.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £194K a year.

Searches, last 12 months
580K
Growth, 90 days vs prior 90
-41.9%
Conversion, latest week
5.2%
Market size, estimated
£194Ka year
Peak month
December4.6× the quietest month
Top search term
cookie cutters359K searches a year

02 · Price

A sale here is worth £6.40.

Listings sell for £6.40 on average, from £2.94 to £15.86. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £6.40 that is £5K to £6K a year per listing.

Average price
£6.40under the $15 to $100 sweet spot
Price range
£2.94–£15.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£6K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #207 within Bakeware. It carries 1,296 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
96%
Out of stock, average day
2.9%
Average rank
#207in Bakeware
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,296per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Cookie Cutters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£39K£58K£78K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

66

Top-5 brand share

60%

Top 20: 97%

Top-5 click share

53%

Top 20: 92%

Open market

37%

  • Tala32%
  • MIUTME12%
  • Joyoldelf7%
  • Ainvhh5%
  • YCZARD4%
  • LYKIN3%

Demand

Cookie Cutters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Cookie Cutters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cookie cutters359K/yr
  • cookie cutter56K/yr
  • biscuit cutters35K/yr
  • cookie cutters for kids20K/yr
  • biscuit cutters for baking17K/yr
  • biscuit cutter11K/yr
  • shape cutters9K/yr
  • cutters for baking13K/yr
  • cookie cutters for baking12K/yr
  • large cookie cutters9K/yr

Reviews and returns

What reviews say buyers love and hate about Cookie Cutters

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall47%−0.22

Very small cutters

On receiving these cookie cutters my initial thought was that they were too small

They are very tiny

Strength11%−0.03

Very flimsy

Bit flimsy

Rings too weak to resist big pressure

Thickness10%−0.03

a little thin

Thin and very small

Quality-Overall8%+1.32

Poor quality

Not the best quality

The quality isnt the best

Functionality-Overall5%−0.02

does not cut clear at all

Love

Quality-Overall34%+1.32

Excellent product

good well made

Solid quality

Value For Money15%+1.21

Good value

Value for money

Value for money

Size-Overall11%−0.22

good variety of sizes and shapes

Great selection of sizes for the price point

Good range of sizes - the container to keep them in is an added useful bonus

Advertised Vs Actual Product6%+0.23

Does what it was supposed to do

just what I needed

Exactly as described

Ease Of Use6%+0.53

Easy to use

These cutters are easy to use

Simple

Return

0.5% Return rate 86% Fixable by listing

Size-Overall80%████▆▆

Very small cutters

On receiving these cookie cutters my initial thought was that they were too small

They are very tiny

Strength5%▃▃▂▄▅█

Very flimsy

Bit flimsy

Rings too weak to resist big pressure

Quality-Overall4%▆▇▄█▅▆

Poor quality

Not the best quality

The quality isnt the best

Advertised Vs Actual Product3%▄▂▃▃█▃
Thickness2%▃▂▁▁█▁

a little thin

Thin and very small

FAQ

Common Cookie Cutters questions

Answered from the same tracked data.