cookie box
Worth a lookShows a thin review moat (125 avg reviews), but soft demand (-37.1% this quarter) keeps it on the watch list.
Review moat
Great124.9avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£101K£101K/yr · 293K searches
Avg price
Bad£7.94avg listing price — sweet spot $15–$100
Growth
Bad-37.1%90-day search growth — must beat 0% to launch
Price range
Bad£2.20–£15.79cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cookie box is a £101K/yr Amazon United Kingdom market (293K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Mar–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
cookie box market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £64K–£79K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #192
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 11.7%
- Avg brand age
- 25 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
39
Top-5 brand share
58%
Top 20: 92%
Top-5 click share
33%
Top 20: 70%
Open market
37%
- Gcardist21%
- QHSXMQ15%
- Sivaopa11%
- Anniversary House6%
- KEYIDO5%
- Culpitt5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -37.1% search growth over the last 90 days.Peak months: Mar, Nov, Dec · busiest ÷ quietest = 3.5×
Top cookie box search terms
- cookie boxes70K/yr
- brownie box37K/yr
- cookie box42K/yr
- bakery boxes22K/yr
- brownie boxes14K/yr
- dessert boxes17K/yr
- pastry boxes8K/yr
- cookie boxes with window11K/yr
- baking boxes11K/yr
- bakery box8K/yr
Top cookie box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sivaopa 6-Pack Bakery Boxes with Window 12 x 8 x 2.5 Large White Cookie Box Treat Boxes for Donuts Chocolate Covered Strawberries Pastries (White)
Sivaopa£7.394.6★194 rev
Pack of 20 Cookie Boxes with Viewing Window Cupcake Boxes Small Cake Boxes
QHSXMQ£5.273.5★4 rev
QHSXMQ Pack of 20 Biscuit Boxes with Viewing Window 17.8×11×3.8cm Cupcake Boxes Brown Small Cake Boxes Foldable Cookie Box Cardboard Gift Boxes for Biscuits Desserts Confectionery Gifts
QHSXMQ£6.504.0★8 rev
Gcardist White 22.9x15.2x6.4cm 15Pcs Cookie Box with Window Pastry Macaron Bakery Box for Packaging (9x6x2.5 inch)
Gcardist£9.024.7★104 rev
KEYIDO 12 Pack Kraft Candy Sweet Boxes with Window 6×5×2 Brown Treat Packing Gift Box Christmas Pastry Cookies Muffins Pies Brownie Boxes
KEYIDO£7.114.6★158 rev
Newest
by launch date
Febbya Cookie Boxes with Window 20 PCS Rectangle Bakery Box Brownie Box for Macaron Cupcake Doughnuts Treat Boxes for Cakes and Biscuits Dessert Boxes for Gift 18x11x4cm
Febbya£6.770 rev
Pack of 20 Cookie Boxes with Viewing Window Cupcake Boxes Biscuit Boxes
QHSXMQ£4.987 rev
Pack of 20 Cookie Boxes with Viewing Window Cupcake Boxes Small Cake Boxes
QHSXMQ£5.274 rev
40PCS Brownie Box Cookie Boxes 18x11x4cm Rectangle Bakery Box with Window White Treat Boxes for Macaron Dessert Pastry Cupcakes Doughnuts
DHSWNNG£11.509 rev
10 Pack Brownie Boxes with Window 12 X 8 X 2.5 for Cookie Baking Gift
JETOP£8.1611 rev
Trending
90-day click momentumFebbya Cookie Boxes with Window 20 PCS Rectangle Bakery Box Brownie Box for Macaron Cupcake Doughnuts Treat Boxes for Cakes and Biscuits Dessert Boxes for Gift 18x11x4cm
Febbya£6.770.0★
Anniversary House 2-pack Treat Boxes Rose Gold Polka Dot Foil Print Cookie and Brownie Box 7.5 x 16 x 16CM J104
Anniversary House£3.264.6★
Pack of 20 Cookie Boxes with Viewing Window Cupcake Boxes Small Cake Boxes
QHSXMQ£5.273.5★
Pack of 20 Cookie Boxes with Viewing Window Cupcake Boxes Biscuit Boxes
QHSXMQ£4.983.6★
Anniversary House 3-pack Pink Treat Boxes Gingham and Polka Dot Print Cookie and Favour Boxes Strong Sturdy 3.8 x 11.4 x 11.4 CM J154
Anniversary House£2.284.1★
What buyers say about cookie box
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Well worth the money”
“fit for my purpose”
“Nice and easy assembly”
“The base feels firm too”
“True to picture”
“simple to make”
“give as a gift”
“Clip brilliantly”
“The cardboard feels fine”
What buyers complain about
“Cake size box way too small”
“A little flimsy putting them together”
“don't hold very well”
“not deep enough for cupcakes with a lot of icing on top”
“A bit expensive”
“Waste of money”
“Pictures are deceptive”
“I found these a bit fiddly”
“Folding instructions not great - I made up several before realising they were inside out”
“They came apart in seconds”
Top return reasons
Common questions
- Is cookie box profitable to sell on Amazon United Kingdom?
- The niche generates £101K/yr across 49 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -37.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the cookie box niche?
- 30 brands and 39 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in cookie box?
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Strength. The return rate is 1.2%.
- When does demand for cookie box peak?
- Demand peaks in Mar–Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the cookie box niche?
- Listings span £2.20–£15.79; the average listing price is £7.94 (sweet spot $15–$100). The average incumbent carries 125 reviews — the moat a new listing must climb.