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Conversation Cards

Fail

Shoppers spend only $17K a year here, so Conversation Cards is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£17K/yr40K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
48%top-5 click share · 19 brands · 30 sellers

Flapen Score

Conversation Cards against its category

The dotted line is the Home & Garden average. Past it, Conversation Cards is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Conversation Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Conversation Cards 40K times last year and spent an estimated £17K. The top 5 brands take 60% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
3.1%
Market size, estimated
£17Ka year
Top search term
conversation cards28K searches a year

02 · Price

A sale here is worth £14.05.

Listings sell for £14.05 on average, from £7.23 to £30.63. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.05 that is £0 to £1K a year per listing.

Average price
£14.05under the $15 to $100 sweet spot
Price range
£7.23–£30.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #330 within Party Supplies. It carries 902 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
96%
Out of stock, average day
4.8%
Average rank
#330in Party Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
902per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Conversation Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

30

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

33%

  • Really Good Conversations26%
  • Quokka10%
  • TALKING POINT CARDS9%
  • Better Together8%
  • Let's Replay8%
  • tell me something7%

Demand

Conversation Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.0× · 8 of 12 months tracked

Search terms

Top Conversation Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • conversation cards28K/yr
  • get to know each other card game6K/yr
  • the diary of a ceo conversation cards3K/yr
  • diary of a ceo conversation cards4K/yr

Reviews and returns

What reviews say buyers love and hate about Conversation Cards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%−0.03

waste of money

At £12.00 when ordered I do feel this is a bit expensive

It's seem quite pricey to me

Durability13%−0.15

It killed an evening anyway

Fun/Entertainment Experience11%+2.19

I can see it getting a little boring for me

Sometimes these conversation games can feel a bit cringe or awkward

or is just a really bad question that is no fun to answer

Stretchability/Expandability/Elasticity6%+0.08

needs expanding and upgrading though

Creativity3%

A few are less inspired

Love

Fun/Entertainment Experience40%+2.19

Amazing fun

Such a fun little game

Fun game

Quality-Overall12%+0.75

Great quality and price

Good card quality too

Good quality and great gift idea

Value For Money6%−0.03

its really affordable honestly

worth the money

Good value for money

Trivia Games6%+0.64

The questions are actually interesting

genuinely meaningful conversation card game that does exactly what it promises

Great game, lots of questions and a great ice breaker for new meetups

Ease Of Use5%

It is easy to use

easy to read

The cards are easy to use

Return

0.9% Return rate 30% Fixable by listing

Value For Money15%▁▁▅█▃▄

waste of money

At £12.00 when ordered I do feel this is a bit expensive

It's seem quite pricey to me

Advertised Vs Actual Product14%▁█▃▁▅▁
Size-Overall13%█▃▃▁▃█
Product Condition10%▁▄█▇▁▁
Quality-Overall10%█▃▂▅▄▁

FAQ

Common Conversation Cards questions

Answered from the same tracked data.