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Convector Heaters Free Standing Low Energy

Fail

Demand is soft, at -82.7% this quarter, so Convector Heaters Free Standing Low Energy is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£19K/yr24K searches / yr
90-day growth
-82.7%search demand this quarter
Competition
86%top-5 click share · 7 brands · 33 sellers

Flapen Score

Convector Heaters Free Standing Low Energy against its category

The dotted line is the Home & Garden average. Past it, Convector Heaters Free Standing Low Energy is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Convector Heaters Free Standing Low Energy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Convector Heaters Free Standing Low Energy 24K times last year and spent an estimated £19K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -82.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-82.7%
Conversion, latest week
3.3%
Market size, estimated
£19Ka year
Peak month
November55.0× the quietest month
Top search term
convector heaters20K searches a year

02 · Price

A sale here is worth £23.92.

Listings sell for £23.92 on average, from £17.85 to £37.12. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £23.92 that is £0 to £2K a year per listing.

Average price
£23.92inside the $15 to $100 sweet spot
Price range
£17.85–£37.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #54 within Heating, Cooling & Air Quality. It carries 1,598 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
71%
Out of stock, average day
15.8%
Average rank
#54in Heating, Cooling & Air Quality
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,598per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Convector Heaters Free Standing Low Energy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£8K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7

Sellers

33

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

7%

  • Daewoo30%
  • EMtronics17%
  • DONYER POWER16%
  • Oypla12%
  • BLACK+DECKER11%
  • Dimplex7%
  • Open — no brand owns it (1 brand, 7%)

Demand

Convector Heaters Free Standing Low Energy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMaySepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 55.0×

Search terms

Top Convector Heaters Free Standing Low Energy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • convector heaters20K/yr
  • electric convector heater3K/yr
  • convector heaters free standing low energy396/yr

Reviews and returns

What reviews say buyers love and hate about Convector Heaters Free Standing Low Energy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability35%−0.44

Broke after a couple of months

now its broke

Not durable

Quality-Overall16%−0.23

Cheap and flimsy

bad quality

Not a particularly well made item

Functionality-Overall5%−0.06

One doesnt work

theside of the paned was dwnted

it stopped working

Value For Money5%+0.23

It will cost more to package

not worth buying seems these radiators are much the same this was my second try

poor value

Heating4%+2.15

Central heating broke down on Friday night

This heater is not hot enough

Love

Heating31%+2.15

Great heater

Heats fast

Lovely and great heating

Value For Money17%+0.23

Excellent value

Great value

Great deal

Advertised Vs Actual Product11%+0.59

As described

Just what I wanted

does it job

Quality-Overall6%−0.23

Good little heater

Item was good for the first few months

Excellent product

Weight Light6%+0.58

as a disabled person found it really easy to lift as it is extremely light

Easy and light to move around

Fabulous, lightweight

Return

1.6% Return rate 4% Fixable by listing

Heating39%▆█▅▆▆█

Central heating broke down on Friday night

This heater is not hot enough

Functionality-Overall15%▆▆█▆▆▁

One doesnt work

theside of the paned was dwnted

it stopped working

Defective Material/Parts12%▅▄█▆▃▃
Quality-Overall5%▇▃▃▆█▁

Cheap and flimsy

bad quality

Not a particularly well made item

Smell3%▂▃▃▂▂█

Awful, smells of burning and smokes

it constantly smells of burning

Smells slightly during first use as it states in the instructions

FAQ

Common Convector Heaters Free Standing Low Energy questions

Answered from the same tracked data.