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Continental Pillows

Fail

Shoppers spend only $41K a year here, so Continental Pillows is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£41K/yr42K searches / yr
90-day growth
-30.5%search demand this quarter
Competition
78%top-5 click share · 12 brands · 14 sellers

Flapen Score

Continental Pillows against its category

The dotted line is the Home & Garden average. Past it, Continental Pillows is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Continental Pillows market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Continental Pillows 42K times last year and spent an estimated £41K. The top 5 brands take 83% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-30.5%
Conversion, latest week
6.2%
Market size, estimated
£41Ka year
Top search term
continental pillows12K searches a year

02 · Price

A sale here is worth £15.50.

Listings sell for £15.50 on average, from £5.38 to £26.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.50 that is £2K to £4K a year per listing.

Average price
£15.50inside the $15 to $100 sweet spot
Price range
£5.38–£26.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #172 within Cushions & Accessories. It carries 12,573 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
31%
Out of stock, average day
3.1%
Average rank
#172in Cushions & Accessories
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,573per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Continental Pillows products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

14

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

14%

  • Rohi31%
  • Linen Empire30%
  • Utopia Bedding9%
  • HOMESCAPES8%
  • OTPIPCS4%
  • The Bettersleep Company3%
  • Open — no brand owns it (6 brands, 14%)

Demand

Continental Pillows search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600NovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov · busiest ÷ quietest = 2.1× · 9 of 12 months tracked

Search terms

Top Continental Pillows search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • continental pillows12K/yr
  • 65x65 cushion insert10K/yr
  • 65 x 65 cushion insert6K/yr
  • cushion inserts 65cm x 65cm4K/yr
  • square pillows 65 x 654K/yr
  • large square pillows4K/yr
  • 65x65 pillow2K/yr

Reviews and returns

What reviews say buyers love and hate about Continental Pillows

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall53%−0.33

Horrible quality

Not as good as quality as expected

Terrible quality- feels plastic

Cushion10%+0.20

shame as cushion inserts not to bad

I had such a hard time trying to fix the filling

Fluffiness7%−0.03

Not fluffy, filling is poor

Ease Of Cleaning3%−0.02

Dirty

Advertised Vs Actual Product3%−0.01

NOTHING like the photo in the item

Love

Value For Money21%+1.66

Value for money

Great value inserts

Good price

Cushion18%+0.20

Great cushions

it was worth it as I now have very large, bouncy cushions

Really pleased with these cushions to replace the scatter back sofa cushions that had seen better days

Quality-Overall17%−0.33

The cushions are of great quality

Excellent quality

Quality was very good and they are very comfortable and good value

Comfort-Overall11%+0.94

Really comfortable

Spot on so comfy

Perfect fit and comfortable too

Size-Overall8%+0.85

Perfect fit and comfortable too

Size and quality as described

Great size

Return

0.2% Return rate 53% Fixable by listing

Size-Overall45%▆▆▆█▄▅

wished Id gone up two sizes

Cushion20%▁█▇▅█▆

shame as cushion inserts not to bad

I had such a hard time trying to fix the filling

Quality-Overall12%▄██▆▇█

Horrible quality

Not as good as quality as expected

Terrible quality- feels plastic

Advertised Vs Actual Product4%▁█▁▄▅▁

NOTHING like the photo in the item

Material Quality3%▇▄▂▁▁█

Cheap and flimsy with a horrible mesh type fabric, NOTHING like the photo in the item

FAQ

Common Continental Pillows questions

Answered from the same tracked data.