Continental Pillows
FailShoppers spend only $41K a year here, so Continental Pillows is a Fail.
- Flapen Score
- 40 / 100Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 5140
- Market size
- £41K/yr42K searches / yr
- 90-day growth
- -30.5%search demand this quarter
- Competition
- 78%top-5 click share · 12 brands · 14 sellers
Flapen Score
Continental Pillows against its category
The dotted line is the Home & Garden average. Past it, Continental Pillows is stronger. Inside it, weaker.
Market
The Continental Pillows market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Continental Pillows 42K times last year and spent an estimated £41K. The top 5 brands take 83% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
6.2% of searches ended in a purchase last week.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- -30.5%
- Conversion, latest week
- 6.2%
- Market size, estimated
- £41Ka year
- Top search term
- continental pillows12K searches a year
02 · Price
A sale here is worth £15.50.
Listings sell for £15.50 on average, from £5.38 to £26.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.50 that is £2K to £4K a year per listing.
- Average price
- £15.50inside the $15 to $100 sweet spot
- Price range
- £5.38–£26.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #172 within Cushions & Accessories. It carries 12,573 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 31%
- Out of stock, average day
- 3.1%
- Average rank
- #172in Cushions & Accessories
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 12,573per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Continental Pillows products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cushion Inserts Pads (Pack of 2) 65 x 65 cm (26x26 Inches) - White Virgin Hollowfibre Bounce Back Cushion Inner - Plump Square Cushion Pads for Sofa Couch & Decorative Pillow Fillers Made in UK
- Price
- £7.83
- Rating
- 4.4/5
- Reviews
- 1,622
- Age
- 4y ago

Rohi Set of 2 Hypoallergic Cushion Inner Pads (Pack of 2) 26 x 26 (65cm x 65cm) Cushion Insert Decorative Square Pillow Stuffer for Sofa Couch Cushions
- Price
- £11.09
- Rating
- 4.4/5
- Reviews
- 21,147
- Age
- 9y ago

Utopia Bedding Cushion Inserts Hollowfibre Inner Pads for Sofa or Bed Cushions Fillers (2 White 65x65 cm)
- Price
- £10.14
- Rating
- 4.5/5
- Reviews
- 119,176
- Age
- 5y ago

Rohi Set of 4 Hypoallergenic Cushion pads 65cm x 65cm - White polyster square Cushions - Standard stuffer pack of Cushion inserts 65cm x 65cm (Pack of 4 | 26x26)
- Price
- £15.86
- Rating
- 4.4/5
- Reviews
- 8,878
- Age
- 4y ago

HOMESCAPES Luxury Duck Feather Cushion Inserts 65cm x 65cm (26 x 26) Perfect Bounce Back and Down-Proof Cover Generously Filled Inner Pads Fillers Hypoallergenic RDS Certified Machine Washable
- Price
- £14.93
- Rating
- 4.4/5
- Reviews
- 3,903
- Age
- 15y ago
Trending
90-day click momentum
OTPIPCS 65 x 65 CM Cushion Inserts Set of 2 Down Alternative 26 x 26 Inch Throw Pillow Inserts Large Fluffy Decorative Cushion White Square Pillows Stuffing for Living Room Couch Bed Sofa Cushions
- Price
- £26.41
- Rating
- 4.2/5
- Reviews
- 153
- Age
- 10mo ago

Gyulin Pack of 2 100% Cotton 300 Thread Count Square Home Decorative Throw Pillow Protector Pillow Covers Sofa Couch Cushion Pillowcases with Hidden Zipper Only Cover No Insert 65x65cm White
- Price
- £11.40
- Rating
- 4.4/5
- Reviews
- 1,748
- Age
- 2y ago

Comfort Beddings Export Quality 800 Thread Count 100% Egyptian Cotton Continental Pillow Cases Pack Of 2 - White (Continental/Square Size 65 x 65 CM)
- Price
- £13.70
- Rating
- 4.2/5
- Reviews
- 374
- Age
- 7y ago

HOMESCAPES Luxury Duck Feather Cushion Inserts 65cm x 65cm (26 x 26) Perfect Bounce Back and Down-Proof Cover Generously Filled Inner Pads Fillers Hypoallergenic RDS Certified Machine Washable
- Price
- £14.93
- Rating
- 4.4/5
- Reviews
- 3,903
- Age
- 15y ago

Cushion Inserts Pads (Pack of 2) 65 x 65 cm (26x26 Inches) - White Virgin Hollowfibre Bounce Back Cushion Inner - Plump Square Cushion Pads for Sofa Couch & Decorative Pillow Fillers Made in UK
- Price
- £7.83
- Rating
- 4.4/5
- Reviews
- 1,622
- Age
- 4y ago
Newest
by launch date
OTPIPCS 65 x 65 CM Cushion Inserts Set of 2 Down Alternative 26 x 26 Inch Throw Pillow Inserts Large Fluffy Decorative Cushion White Square Pillows Stuffing for Living Room Couch Bed Sofa Cushions
- Price
- £26.41
- Rating
- 4.2/5
- Reviews
- 153
- Age
- 10mo ago

QSWRD 65 x 65 CM Cushion Inserts Pack of 2 Large White Decorative Square Throw Pillow Inserts for Living Room Couch Bed Sofa Cushion Sham Stuffer Indoor
- Price
- £26.12
- Rating
- 4.5/5
- Reviews
- 367
- Age
- 1y ago

Luxury Hollowfibre New White Hollowfiber Cushion Pad Inner Stuffer Pillow Polyester Insert Square Hypoallergenic (26 X 26 1 Count (Pack of 1))
- Price
- £5.38
- Rating
- 4.4/5
- Reviews
- 1,983
- Age
- 1y ago

Gyulin Pack of 2 100% Cotton 300 Thread Count Square Home Decorative Throw Pillow Protector Pillow Covers Sofa Couch Cushion Pillowcases with Hidden Zipper Only Cover No Insert 65x65cm White
- Price
- £11.40
- Rating
- 4.4/5
- Reviews
- 1,748
- Age
- 2y ago

LILENO HOME Pillow Set - 80 x 80 cm Firm Polyester Fill Bed Pillow White Geometric Modern Washable Boilproof 2 Count
- Price
- £17.88
- Rating
- 4.5/5
- Reviews
- 3,417
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
14
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
14%
- Rohi31%
- Linen Empire30%
- Utopia Bedding9%
- HOMESCAPES8%
- OTPIPCS4%
- The Bettersleep Company3%
- Open — no brand owns it (6 brands, 14%)
Demand
Continental Pillows search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 2.1× · 9 of 12 months tracked
Search terms
Top Continental Pillows search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- continental pillows12K/yr
- 65x65 cushion insert10K/yr
- 65 x 65 cushion insert6K/yr
- cushion inserts 65cm x 65cm4K/yr
- square pillows 65 x 654K/yr
- large square pillows4K/yr
- 65x65 pillow2K/yr
Reviews and returns
What reviews say buyers love and hate about Continental Pillows
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Horrible quality
Not as good as quality as expected
Terrible quality- feels plastic
shame as cushion inserts not to bad
I had such a hard time trying to fix the filling
Not fluffy, filling is poor
Dirty
NOTHING like the photo in the item
Love
Value for money
Great value inserts
Good price
Great cushions
it was worth it as I now have very large, bouncy cushions
Really pleased with these cushions to replace the scatter back sofa cushions that had seen better days
The cushions are of great quality
Excellent quality
Quality was very good and they are very comfortable and good value
Really comfortable
Spot on so comfy
Perfect fit and comfortable too
Perfect fit and comfortable too
Size and quality as described
Great size
Return
0.2% Return rate 53% Fixable by listing
wished Id gone up two sizes
shame as cushion inserts not to bad
I had such a hard time trying to fix the filling
Horrible quality
Not as good as quality as expected
Terrible quality- feels plastic
NOTHING like the photo in the item
Cheap and flimsy with a horrible mesh type fabric, NOTHING like the photo in the item
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Continental Pillows questions
Answered from the same tracked data.









