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Congratulations Banner

Maybe

The average product has only 27 reviews. But prices span $2.62–$11.39, mostly outside the sweet spot, so Congratulations Banner is a Maybe.

Flapen Score
64
64 / 100
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Market size
£43K/yr108K searches / yr
90-day growth
+99.6%search demand this quarter
Competition
47%top-5 click share · 33 brands · 41 sellers

Flapen Score

Congratulations Banner against its category

The dotted line is the Home & Garden average. Past it, Congratulations Banner is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Congratulations Banner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Congratulations Banner 108K times last year and spent an estimated £43K. The top 5 brands take 51% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +99.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
+99.6%
Conversion, latest week
7.1%
Market size, estimated
£43Ka year
Peak month
August5.2× the quietest month
Top search term
congratulations banner74K searches a year

02 · Price

A sale here is worth £5.64.

Listings sell for £5.64 on average, from £2.62 to £11.39. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £5.64 that is £564 to £1K a year per listing.

Average price
£5.64under the $15 to $100 sweet spot
Price range
£2.62–£11.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£564–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #1,715 within Party Supplies. It carries 27 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
18.6%
Average rank
#1,715in Party Supplies
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
27per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
0Amazon's first-year sales bar
Average brand age
18 months

Products

Top Congratulations Banner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

33 rising

Sellers

41

Top-5 brand share

51%

Top 20: 87%

Top-5 click share

47%

Top 20: 75%

Open market

44%

  • Unique Party17%
  • SHILIUZHI13%
  • KASKANA9%
  • Tniytru7%
  • Krysel6%
  • British Ballet5%

Demand

Congratulations Banner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 5.2×

Search terms

Top Congratulations Banner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • congratulations banner74K/yr
  • well done banner15K/yr
  • congratulations decorations18K/yr

Reviews and returns

What reviews say buyers love and hate about Congratulations Banner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.16

Didnt fit our door

To small

smaller then i'd imagined

Assembly/Installation25%−0.18

Didnt realise I had to assemble so was a bit of a faff

Very faffy and time consuming to put together

Product Condition13%−0.12

Wrong size sent/ Wrong words used

Thickness7%−0.01

Only small downside is a couple of balloons felt a bit thin

The string is a little thin

Love

Quality-Overall49%+3.30

the quality feels solid for a disposable party set

Brilliant banner and quality

Amazing quality

Value For Money15%+0.89

Good value for money

Good price

Worth the money

Design-Overall11%+0.07

Lovely decoration

Lovely graduation decor stylish

Excellent design to personalise which I did

Size-Overall9%−0.16

Size is good

The banner measures a good size

Perfect size

Color5%+0.24

Colourful

The colours stand out

The colors are bright and cheerful, and the quality feels solid for a disposable party set

Return

0.4% Return rate 44% Fixable by listing

Size-Overall38%▁▃▂█▅▃

Didnt fit our door

To small

smaller then i'd imagined

Quality-Overall22%█▃▂▁▁▄
Functionality-Overall6%▁▁█▁▁▁
Assembly/Installation6%▁█▁▁▁▁

Didnt realise I had to assemble so was a bit of a faff

Very faffy and time consuming to put together

Certifications6%▁█▁▁▁▁

FAQ

Common Congratulations Banner questions

Answered from the same tracked data.